Hakuhodo Announces Results of 9-Country 'Global Teiten 2026' Survey
Key facts
- Hakuhodo Announces Results of 9-Country 'Global Teiten 2026' Survey
- Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.
- Source: PR Times
- Date: June 2, 2026
Direct answer
Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.
- Citation
- Hakuhodo Announces Results of 9-Country 'Global Teiten 2026' Survey (June 2, 2026), PR Times
- Source
- PR Times
- Date
- June 2, 2026
Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.
📋 Article Processing Timeline
- 📰 Published: June 2, 2026 at 23:00
- 🔍 Collected: June 2, 2026 at 14:20
- 🤖 AI Analyzed: June 2, 2026 at 19:05 (4h 44m after Collected)
The Hakuhodo Institute of Life and Living has announced the results of its 'Global Teiten 2026' survey, covering nine countries including Japan, China, ASEAN, and India. Conducted annually since 2023, the survey tracks changes in consumption and values among 14,000 men and women aged 15 to 59. Significant shifts were observed, such as an increased tendency in Japan to 'give up on desired items' and a rise in the belief in China that one can 'be happy without money.' The data will be used to support the Hakuhodo Group's marketing proposals.
FAQ
What is the 'Global Teiten' survey?
It is a survey conducted by Hakuhodo to track the values and behaviors of consumers in nine countries.
What are the key facts in this article?
Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.
What is the direct answer?
Hakuhodo Institute of Life and Living has released the results of a consumer survey covering nine countries including Japan, China, ASEAN, and India.