【Hosted by Hakuhodo BIZ GARAGE】 Connecting Decarbonization Efforts to Business Results ~Practicing Consumer Value Design by Hakuhodo Group Professionals~

Hakuhodo's business portal "BIZ GARAGE" delivers various information, including solutions and case studies for practicing full-funnel marketing. It also features numerous announcements for webinars and events where experts and practical leaders explain the latest topics and themes of high interest to companies, offering free "Hakuhodo BIZ GARAGE Webinars."

The theme this time is "Connecting Decarbonization Efforts to Business Results ~Practicing Consumer Value Design by Hakuhodo Group Professionals~".

Companies' understanding of sustainability has progressed, and the number of companies engaging in communication such as information disclosure is increasing. However, many companies may face the dilemma that decarbonization efforts remain mere "correct arguments" or "obligations," failing to resonate with consumers or connect to internal business growth. In response, Hakuhodo has launched "SustainaCreativity for Carbon Neutral," an integrated solution that supports corporate decarbonization and environmental problem-solving across the group.

This webinar will bring together professionals from the Hakuhodo Group specializing in sustainability strategy, design, and implementation. From purpose formulation to social implementation through games, co-creation mechanisms involving multiple industries, and the latest production technologies proven by numbers, they will thoroughly explain "SustainaCreativity," Hakuhodo's unique solution that transforms "sustainability into everyone's happiness."

Behind the scenes of concrete success stories, they will unravel "implementation tips" for overcoming organizational barriers and balancing social issue resolution with business growth. Please join us as a first step to transform decarbonization from a "cost" into a "future asset."

Event Overview

Title: Connecting Decarbonization Efforts to Business Results ~Practicing Consumer Value Design by Hakuhodo Group Professionals~

Organizer: Hakuhodo BIZ GARAGE

Dates: ① May 14, 2026 (Thursday) 15:00-16:30

➁ June 16, 2026 (Tuesday) 11:00-12:30

*Same content on both days

*Catch-up viewing available only for live stream applicants

Format: Online event (live streaming)

Fee: Free

Participation Method: Pre-registration required

Details & Application: https://www.bizgarage.jp/seminar/20260514?utm_source=release&utm_medium=prtimes&utm_campaign=20260416&utm_content=seminar/20260514

Event Overview & Application

Application Deadlines

① May 11, 2026 (Monday) 15:00

➁ June 11, 2026 (Thursday) 15:00

Details will be sent to your registered email address later.

*Viewing may not be possible depending on security settings or operating environment.

*Due to a large number of applications, participation may be decided by lottery.

Program *Program content is subject to change.

Hakuhodo Group's "Decarbonization" Solution Introduction to SustainaCreativity for Carbon Neutral

Cross-talk Part 1 "Changing Brands" (Lecture ①: Development from KFC's sustainability policy to consumer experience value)

Cross-talk Part 2 "Changing Society and Regions" (Lecture ②: Regional revitalization measures with new digital x game approaches / Lecture ③: CASE STUDY 3. GREEN JOURNEY, a trip where more happy scenes increase)

Cross-talk Part 3 "Changing Processes and Giving Them Form" (Lecture ④: Changing Processes and Giving Them Form)

Speakers

Chigusa Emura

Hakuhodo Inc., Manager, Sustainability Planning Department, Corporate Planning Office

Joined Hakuhodo in 2010. Consistently engaged in integrated marketing from strategy formulation to activation and media plan construction across various industries. From 2018, responsible for company-wide strategy formulation and management decision-making support in the Corporate Planning Office. Specialized in sustainability from 2024, and in current position since 2025. Promotes the practice of sustainable management by integrating on-site knowledge and management perspectives.

Takumi Otabe

Hakuhodo Inc., Co-Representative, Hakuhodo SX Professionals, EARTH MALL Producer

Joined Hakuhodo in 2004. After working in the Marketing Bureau, Engagement Business Unit, and HAKUHODO THE DAY, assumed current position in 2016. Primarily for domestic clients, handles total communication design from strategy to execution. Prefers co-creative planning that views consumers as partners. Also operates an NPO and is engaged in Sustainability Transformation (SX) work.