【Hakuhodo BIZ GARAGE Hosted】 Connecting Decarbonization Initiatives to Business Results ~Hakuhodo Group Professionals Discuss Practicing Consumer Value Design~
Hakuhodo BIZ GARAGE will host a free webinar on connecting decarbonization efforts to business results. Hakuhodo Group professionals will explain "SustenaCreativity for Carbon Neutral," a unique solution that transforms sustainability into "everyone's happiness," aiming to achieve both social problem-solving and business growth.
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- 📰 Published: April 30, 2026 at 19:00
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Hakuhodo's business portal "BIZ GARAGE" delivers various information, including solutions and case studies for practicing full-funnel marketing. It also features numerous announcements for webinars and events where experts and practical leaders explain the latest topics and themes of high interest to companies in detail, hosting free "Hakuhodo BIZ GARAGE Webinars."
The current theme is "Connecting Decarbonization Initiatives to Business Results ~Hakuhodo Group Professionals Discuss Practicing Consumer Value Design~".
Companies' understanding of sustainability has progressed, and the number of companies engaging in communication such as information disclosure is increasing. However, many companies may face the dilemma that decarbonization efforts remain as "correct theory" or "obligation," failing to resonate with consumers or connect to internal business growth. In response, Hakuhodo has launched "SustenaCreativity for Carbon Neutral," an integrated solution that supports corporate decarbonization and environmental problem-solving across the group.
This webinar brings together Hakuhodo Group professionals in sustainability strategy, design, and execution. From purpose formulation, social implementation through games, co-creation mechanisms involving multiple industries, to the latest production technology proven by numbers, they will thoroughly explain "SustenaCreativity," a unique solution that transforms "sustainability into everyone's happiness."
Behind specific success stories, they will unravel "implementation tips" for overcoming organizational barriers and achieving both social problem-solving and business growth. Please join us as a first step to transform decarbonization from a "cost" to a "future asset."
■ Event Overview
Title: Connecting Decarbonization Initiatives to Business Results ~Hakuhodo Group Professionals Discuss Practicing Consumer Value Design~
Organizer: Hakuhodo BIZ GARAGE
Dates: ① May 14, 2026 (Thursday) 15:00~16:30
➁ June 16, 2026 (Tuesday) 11:00~12:30
*Content is the same on both days.
*Only applicants for live streaming will have access to on-demand viewing.
Format: Online event (live streaming)
Fee: Free
Participation Method: Pre-registration required
Details & Application: https://www.bizgarage.jp/seminar/20260514?utm_source=release&utm_medium=prtimes&utm_campaign=20260416&utm_content=seminar/20260514
Event Overview & Application
■ Application Deadlines
① May 11, 2026 (Monday) 15:00
➁ June 11, 2026 (Thursday) 15:00
Details will be sent to your registered email address at a later date.
*Depending on security settings or operating environment, you may not be able to view the event.
*Due to a large number of applications, a lottery may be held.
■ Program *Program content is subject to change.
Hakuhodo Group's "Decarbonization" Solution
Introduction of SustenaCreativity for Carbon Neutral
Cross-talk Part 1 "Changing Brands"
(Lecture ①: Development from KFC's sustainability policy to consumer experience value)
Cross-talk Part 2 "Changing Society/Regions"
(Lecture ②: Regional revitalization measures using digital x games / Lecture ③: CASE STUDY 3. GREEN JOURNEY, a trip where happy scenery increases)
Cross-talk Part 3 "Changing Processes/Forms"
(Lecture ④: Changing processes, changing forms)
■ Speakers
Chigusa Emura
Manager, Sustainability Planning Department, Corporate Planning Office, Hakuhodo Inc.
Joined Hakuhodo in 2010. Consistently engaged in integrated marketing from strategy formulation to activation and media plan construction across various industries. From 2018, responsible for company-wide strategy formulation and management decision-making support in the Corporate Planning Office. Specialized in sustainability from 2024, and assumed current position from 2025. Promotes the practice of sustainable management by integrating on-site knowledge and management perspectives.
Takumi Otabe
Co-representative, Hakuhodo SX Professionals, Hakuhodo Inc.
Producer, EARTH MALL
Joined Hakuhodo in 2004. After working in the Marketing Department, Engagement Business Unit, and HAKUHODO THE DAY, assumed current position from 2016. Primarily for domestic clients, handles total communication design from strategy to execution. Prefers co-creative planning that views consumers as partners. Also operates an NPO and is involved in Sustainability Transformation (SX) work.
The current theme is "Connecting Decarbonization Initiatives to Business Results ~Hakuhodo Group Professionals Discuss Practicing Consumer Value Design~".
Companies' understanding of sustainability has progressed, and the number of companies engaging in communication such as information disclosure is increasing. However, many companies may face the dilemma that decarbonization efforts remain as "correct theory" or "obligation," failing to resonate with consumers or connect to internal business growth. In response, Hakuhodo has launched "SustenaCreativity for Carbon Neutral," an integrated solution that supports corporate decarbonization and environmental problem-solving across the group.
This webinar brings together Hakuhodo Group professionals in sustainability strategy, design, and execution. From purpose formulation, social implementation through games, co-creation mechanisms involving multiple industries, to the latest production technology proven by numbers, they will thoroughly explain "SustenaCreativity," a unique solution that transforms "sustainability into everyone's happiness."
Behind specific success stories, they will unravel "implementation tips" for overcoming organizational barriers and achieving both social problem-solving and business growth. Please join us as a first step to transform decarbonization from a "cost" to a "future asset."
■ Event Overview
Title: Connecting Decarbonization Initiatives to Business Results ~Hakuhodo Group Professionals Discuss Practicing Consumer Value Design~
Organizer: Hakuhodo BIZ GARAGE
Dates: ① May 14, 2026 (Thursday) 15:00~16:30
➁ June 16, 2026 (Tuesday) 11:00~12:30
*Content is the same on both days.
*Only applicants for live streaming will have access to on-demand viewing.
Format: Online event (live streaming)
Fee: Free
Participation Method: Pre-registration required
Details & Application: https://www.bizgarage.jp/seminar/20260514?utm_source=release&utm_medium=prtimes&utm_campaign=20260416&utm_content=seminar/20260514
Event Overview & Application
■ Application Deadlines
① May 11, 2026 (Monday) 15:00
➁ June 11, 2026 (Thursday) 15:00
Details will be sent to your registered email address at a later date.
*Depending on security settings or operating environment, you may not be able to view the event.
*Due to a large number of applications, a lottery may be held.
■ Program *Program content is subject to change.
Hakuhodo Group's "Decarbonization" Solution
Introduction of SustenaCreativity for Carbon Neutral
Cross-talk Part 1 "Changing Brands"
(Lecture ①: Development from KFC's sustainability policy to consumer experience value)
Cross-talk Part 2 "Changing Society/Regions"
(Lecture ②: Regional revitalization measures using digital x games / Lecture ③: CASE STUDY 3. GREEN JOURNEY, a trip where happy scenery increases)
Cross-talk Part 3 "Changing Processes/Forms"
(Lecture ④: Changing processes, changing forms)
■ Speakers
Chigusa Emura
Manager, Sustainability Planning Department, Corporate Planning Office, Hakuhodo Inc.
Joined Hakuhodo in 2010. Consistently engaged in integrated marketing from strategy formulation to activation and media plan construction across various industries. From 2018, responsible for company-wide strategy formulation and management decision-making support in the Corporate Planning Office. Specialized in sustainability from 2024, and assumed current position from 2025. Promotes the practice of sustainable management by integrating on-site knowledge and management perspectives.
Takumi Otabe
Co-representative, Hakuhodo SX Professionals, Hakuhodo Inc.
Producer, EARTH MALL
Joined Hakuhodo in 2004. After working in the Marketing Department, Engagement Business Unit, and HAKUHODO THE DAY, assumed current position from 2016. Primarily for domestic clients, handles total communication design from strategy to execution. Prefers co-creative planning that views consumers as partners. Also operates an NPO and is involved in Sustainability Transformation (SX) work.