Hakuba Valley Records 1.925 Million Ski Resort Visitors in 2025-26 Season
HAKUBAVALLEY TOURISM announced that the total number of visitors to the 10 ski resorts in Hakuba Valley reached 1.925 million.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:29 (29 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 10:32 (2 min after Collected)
HAKUBAVALLEY TOURISM (HVT) has compiled the visitor statistics for the 10 ski resorts in Hakuba Valley for the 2025-26 season. The total number of visitors was 1.925 million.
International demand remains strong, with foreign visitors accounting for 48% of the total, reaching 925,000 (a 117% increase year-on-year).
With the expansion of tourism demand, challenges such as labor shortages and regional co-existence have become apparent. HVT will launch a new organizational structure from the 2026 fiscal year to promote sustainable tourism development and strengthen its functions as a DMO.
International demand remains strong, with foreign visitors accounting for 48% of the total, reaching 925,000 (a 117% increase year-on-year).
With the expansion of tourism demand, challenges such as labor shortages and regional co-existence have become apparent. HVT will launch a new organizational structure from the 2026 fiscal year to promote sustainable tourism development and strengthen its functions as a DMO.
FAQ
Hakuba Valleyの2025-26シーズンの総来場者数は？
192.5万人です（前年比103％）。
外国人来場者の割合は？
全体の48％にあたる92.5万人です（前年比117％）。
Hakuba Valleyに含まれるスキー場数は？
10スキー場です。
今後の課題は何ですか？
人材確保、交通環境、地域との共生、季節間の需要平準化などです。
HVTの今後の方針は？
令和8年度からの新体制のもと、観光データの活用や連携強化、DMO機能の強化に取り組みます。