Choose Your Rice, Balance Your Body and Mind. The '4th Totonou Lunch Fair' Starts Friday, May 1, 2026!
Hakubaku Co., Ltd. will hold the 4th 'Totonou Lunch Fair' at 15 restaurants in the Tokyo metropolitan area and Yamanashi from May 1-31, 2026, offering menus using their new sprouted brown rice blend.
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- 📰 Published: April 23, 2026 at 21:00
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Hakubaku Co., Ltd. (Headquarters: Chuo City, Yamanashi; President: Shigetoshi Nagasawa), a leading grain company advocating for a 'staple food revolution,' will hold the '4th Totonou Lunch Fair' from Friday, May 1, 2026, to Sunday, May 31, 2026, at 15 restaurants in the Tokyo metropolitan area and Yamanashi Prefecture.
This fair provides an opportunity for everyone to experience the 'Totonou Eating Style'—a concept that has evolved to align with modern wellness, balancing both the body and mind—through actual menu items. During this season, when people easily feel fatigued from the new fiscal year or sluggish after the long holidays, we propose that the small daily choice of 'selecting' your rice can help maintain physical and mental well-being.
'4th Totonou Lunch Fair' Overview
- Event Period: Friday, May 1 to Sunday, May 31, 2026
- Participating Areas: 15 restaurants across Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi
- Offered Menus: Original menus at each restaurant using the new product 'Commercial Sprouted Brown Rice Millet Blend' scheduled for release in June 2026 (some stores may use other mixed grains).
- Visitor Bonus: Customers who order the fair menu will receive a 'Sprouted Brown Rice and Eight Grains (30g stick)' to try at home on a first-come, first-served basis. (Limited quantity)
Totonou Lunch Fair Website: https://www.hakubaku.co.jp/brand/totonoutabekata/totonoufair/
[Details of the First-Come, First-Served Gift]
A blend of eight flavorful grains, centered around sprouted brown rice with a popping texture.
A grain blend characterized by its savory aroma and sweetness, offering a texture and delicious taste that easily pairs well with any dish.
The Evolved, New 'Totonou Eating Style' and Its 4 Benefits
Since its launch in 2022, the 'Totonou Eating Style' initiative has continued to provide healthy rice options to those whose diets tend to be disrupted by busy daily lives. Previously, against the backdrop of heightened health consciousness due to the COVID-19 pandemic, we primarily proposed maintaining the body's condition in a normal state through daily meals.
In FY2026, marking the fifth year of this activity, we have further evolved our value proposition based on changes in consumer values derived from a survey of 15,000 people nationwide[i]. Rather than merely compensating for nutritional excesses or deficiencies, we newly advocate for a 'modern form of wellness where the body and mind are balanced through rice,' where the very act of consciously choosing rice brings a positive sense of satisfaction and self-affirmation that 'I cared for my own health.' By popularizing this eating style, we aim to deeply root grains into Japan's dietary habits and health promotion.
[1] Komorebi Co., Ltd. Screening Survey: 15,000 respondents. Main Survey: Ready-made meals 1,000 respondents, Eating out 892 respondents.
[The 4 'Totonou' (Balancing) Benefits]
1. Balanced Judgment: 'Choosing' healthy rice contributes to daily health without strain. The realization of making a 'good choice' enhances post-meal satisfaction.
2. Balanced Mind: By choosing healthy rice over white rice, you can adjust to a healthier meal while eating what you like, leaving no feelings of guilt.
3. Balanced Mood: The popping and chewy textures, colorful appearance, and names like 'mixed grains' or 'ancient rice' break the monotony of daily life, leading to a change of pace.
4. Balanced Habits: Healthy rice is a food where value lies 'not in a single choice, but in the continuation itself.' The accumulation of daily health habits becomes the true value.
Totonou Eating Style Special Website: https://www.hakubaku.co.jp/brand/totonoutabekata/
Introduction of 'Totonou Lunch Fair' Participating Restaurant: Kanda Curry Grand Prix Winner 'Akihabara Caligari'
Opened in 2005 as a tiny shop with only about 10 seats in Shibuya, with the desire to spread a curry that was loved as a secret menu item at a long-established club in Ginza.
Accumulating various experiences and achievements under the slogan 'Culture, Under Construction,' Akihabara Caligari was fully born in 2015.
Won the Grand Prix at Japan's largest curry event 'Kanda Curry Grand Prix 2019'. In the 'Kanda Curry Grand Prix 2023', their 'Akiba Mori Curry 3', which used mixed grains as a topping, won the runner-up prize.
Currently operating 21 stores, including shared space franchises and menu franchises.
Store Name: Akihabara Caligari
Address: 1F Okimura Building, 3-6-9 Sotokanda, Chiyoda-ku, Tokyo 101-0021
URL: https://www.caligari.jp/
Details of implementation at Caligari are on the special website.
The offered menu is Akiba Mori Curry 3.
Topping mixed grains on your favorite curry (+150 yen) is also available.
This fair provides an opportunity for everyone to experience the 'Totonou Eating Style'—a concept that has evolved to align with modern wellness, balancing both the body and mind—through actual menu items. During this season, when people easily feel fatigued from the new fiscal year or sluggish after the long holidays, we propose that the small daily choice of 'selecting' your rice can help maintain physical and mental well-being.
'4th Totonou Lunch Fair' Overview
- Event Period: Friday, May 1 to Sunday, May 31, 2026
- Participating Areas: 15 restaurants across Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi
- Offered Menus: Original menus at each restaurant using the new product 'Commercial Sprouted Brown Rice Millet Blend' scheduled for release in June 2026 (some stores may use other mixed grains).
- Visitor Bonus: Customers who order the fair menu will receive a 'Sprouted Brown Rice and Eight Grains (30g stick)' to try at home on a first-come, first-served basis. (Limited quantity)
Totonou Lunch Fair Website: https://www.hakubaku.co.jp/brand/totonoutabekata/totonoufair/
[Details of the First-Come, First-Served Gift]
A blend of eight flavorful grains, centered around sprouted brown rice with a popping texture.
A grain blend characterized by its savory aroma and sweetness, offering a texture and delicious taste that easily pairs well with any dish.
The Evolved, New 'Totonou Eating Style' and Its 4 Benefits
Since its launch in 2022, the 'Totonou Eating Style' initiative has continued to provide healthy rice options to those whose diets tend to be disrupted by busy daily lives. Previously, against the backdrop of heightened health consciousness due to the COVID-19 pandemic, we primarily proposed maintaining the body's condition in a normal state through daily meals.
In FY2026, marking the fifth year of this activity, we have further evolved our value proposition based on changes in consumer values derived from a survey of 15,000 people nationwide[i]. Rather than merely compensating for nutritional excesses or deficiencies, we newly advocate for a 'modern form of wellness where the body and mind are balanced through rice,' where the very act of consciously choosing rice brings a positive sense of satisfaction and self-affirmation that 'I cared for my own health.' By popularizing this eating style, we aim to deeply root grains into Japan's dietary habits and health promotion.
[1] Komorebi Co., Ltd. Screening Survey: 15,000 respondents. Main Survey: Ready-made meals 1,000 respondents, Eating out 892 respondents.
[The 4 'Totonou' (Balancing) Benefits]
1. Balanced Judgment: 'Choosing' healthy rice contributes to daily health without strain. The realization of making a 'good choice' enhances post-meal satisfaction.
2. Balanced Mind: By choosing healthy rice over white rice, you can adjust to a healthier meal while eating what you like, leaving no feelings of guilt.
3. Balanced Mood: The popping and chewy textures, colorful appearance, and names like 'mixed grains' or 'ancient rice' break the monotony of daily life, leading to a change of pace.
4. Balanced Habits: Healthy rice is a food where value lies 'not in a single choice, but in the continuation itself.' The accumulation of daily health habits becomes the true value.
Totonou Eating Style Special Website: https://www.hakubaku.co.jp/brand/totonoutabekata/
Introduction of 'Totonou Lunch Fair' Participating Restaurant: Kanda Curry Grand Prix Winner 'Akihabara Caligari'
Opened in 2005 as a tiny shop with only about 10 seats in Shibuya, with the desire to spread a curry that was loved as a secret menu item at a long-established club in Ginza.
Accumulating various experiences and achievements under the slogan 'Culture, Under Construction,' Akihabara Caligari was fully born in 2015.
Won the Grand Prix at Japan's largest curry event 'Kanda Curry Grand Prix 2019'. In the 'Kanda Curry Grand Prix 2023', their 'Akiba Mori Curry 3', which used mixed grains as a topping, won the runner-up prize.
Currently operating 21 stores, including shared space franchises and menu franchises.
Store Name: Akihabara Caligari
Address: 1F Okimura Building, 3-6-9 Sotokanda, Chiyoda-ku, Tokyo 101-0021
URL: https://www.caligari.jp/
Details of implementation at Caligari are on the special website.
The offered menu is Akiba Mori Curry 3.
Topping mixed grains on your favorite curry (+150 yen) is also available.