Making "Business Communication" More Casual and Fun.
Hakobun Inc. shares its vision for April Dream, aiming to revitalize the connection between businesses and customers through its "Honne POST" service. By facilitating genuine, heartfelt communication, the company seeks to transform customer feedback into a driving force for business growth and employee motivation.
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- 📰 Published: April 2, 2026 at 03:00
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We support "April Dream," an initiative that encourages people to share their dreams on April 1st. This press release represents the dream of Hakobun Inc.
Hakobun Inc.'s dream is to create a world filled with warm communication between businesses (the creators) and their customers through our service, "Honne POST," and to make "business communication more casual and fun."
Material Abundance, Emotional Loneliness
In the modern era, efficiency and automation have advanced significantly.
While things have become incredibly convenient, the "casual dialogue" and emotional breathing room that once existed naturally between customers and businesses have been gradually lost.
It is an era that feels somewhat lonely, living up to the phrase, "Material abundance, emotional loneliness."
Furthermore, as competition intensifies and markets mature, we are flooded with products and information, making it difficult to sell things simply by making "good products." For creators, this has created a situation where "fans are hard to see." Opportunities to be directly praised by customers or to understand what they truly value have all but disappeared. Yet, behind the "standard" services we receive every day, there must be tremendous effort and ingenuity from the people working on the front lines.
That is precisely why we believe that now, more than ever, we need "casual communication" where the thoughts of business operators and the voices of the hidden fans (customers) who support those businesses can be shared.
For those working on the front lines, the greatest source of energy for their daily work is the "warm, human-touch communication" that comes from customers.
Honne POST is not just a survey tool; it is a "communication tool" designed to reclaim the "casual dialogue experience" lost in modern society.
We deliver the honest feelings and small expressions of gratitude from customers directly to businesses, without them losing their luster.
Customer "Hidden Honne" (True Feelings) as a Force to Drive Management and Front-line Operations
Our dream is to create a society where shop staff and customers can engage in casual dialogue, and where those voices become a "force that grows the business."
Typically, customer feedback gathered on the front lines tends to lose its most important primary information—the "emotion, warmth, and context"—as it is passed through an organization.
Honne POST, however, delivers the living emotions of customers directly to management and leadership teams without them fading away. The gathered voices are not left as mere data analysis; they are converted into a format that can be "used immediately" within the company, leading to concrete actions such as speedy improvements and praise for front-line staff.
Through Honne POST, the invisible efforts of creators are rewarded by customer voices, those voices are utilized in management, and they are transformed back into energy for the front lines. We are creating this kind of cycle.
"Business" is the most fascinating form of communication where people interact with one another. Hakobun Inc. will continue to circulate these buried voices of the heart, aiming to raise the bar for business creation in Japan.
■ About Hakobun Inc.
Company Name: Hakobun Inc.
Established: April 2022
Address: 4F, Mikan Shimokita Block A, 2-11-15 Kitazawa, Setagaya-ku, Tokyo
Representative: Tsuyoshi Morikida
Business Overview: Operation and provision of "Honne POST" and VOC (Voice of Customer) consulting services.
We provide end-to-end support for VOC visualization, including planning and designing optimal touchpoints for collecting customer feedback, creative production, emotional analysis, and the formulation of communication approach strategies.
URL: https://honne-post.com/
■ Inquiries regarding this matter
Hakobun Inc.
Public Relations: Yuumi Shiraishi
Email: yuumi.shiraishi@hako-bun.com
Hakobun Inc.'s dream is to create a world filled with warm communication between businesses (the creators) and their customers through our service, "Honne POST," and to make "business communication more casual and fun."
Material Abundance, Emotional Loneliness
In the modern era, efficiency and automation have advanced significantly.
While things have become incredibly convenient, the "casual dialogue" and emotional breathing room that once existed naturally between customers and businesses have been gradually lost.
It is an era that feels somewhat lonely, living up to the phrase, "Material abundance, emotional loneliness."
Furthermore, as competition intensifies and markets mature, we are flooded with products and information, making it difficult to sell things simply by making "good products." For creators, this has created a situation where "fans are hard to see." Opportunities to be directly praised by customers or to understand what they truly value have all but disappeared. Yet, behind the "standard" services we receive every day, there must be tremendous effort and ingenuity from the people working on the front lines.
That is precisely why we believe that now, more than ever, we need "casual communication" where the thoughts of business operators and the voices of the hidden fans (customers) who support those businesses can be shared.
For those working on the front lines, the greatest source of energy for their daily work is the "warm, human-touch communication" that comes from customers.
Honne POST is not just a survey tool; it is a "communication tool" designed to reclaim the "casual dialogue experience" lost in modern society.
We deliver the honest feelings and small expressions of gratitude from customers directly to businesses, without them losing their luster.
Customer "Hidden Honne" (True Feelings) as a Force to Drive Management and Front-line Operations
Our dream is to create a society where shop staff and customers can engage in casual dialogue, and where those voices become a "force that grows the business."
Typically, customer feedback gathered on the front lines tends to lose its most important primary information—the "emotion, warmth, and context"—as it is passed through an organization.
Honne POST, however, delivers the living emotions of customers directly to management and leadership teams without them fading away. The gathered voices are not left as mere data analysis; they are converted into a format that can be "used immediately" within the company, leading to concrete actions such as speedy improvements and praise for front-line staff.
Through Honne POST, the invisible efforts of creators are rewarded by customer voices, those voices are utilized in management, and they are transformed back into energy for the front lines. We are creating this kind of cycle.
"Business" is the most fascinating form of communication where people interact with one another. Hakobun Inc. will continue to circulate these buried voices of the heart, aiming to raise the bar for business creation in Japan.
■ About Hakobun Inc.
Company Name: Hakobun Inc.
Established: April 2022
Address: 4F, Mikan Shimokita Block A, 2-11-15 Kitazawa, Setagaya-ku, Tokyo
Representative: Tsuyoshi Morikida
Business Overview: Operation and provision of "Honne POST" and VOC (Voice of Customer) consulting services.
We provide end-to-end support for VOC visualization, including planning and designing optimal touchpoints for collecting customer feedback, creative production, emotional analysis, and the formulation of communication approach strategies.
URL: https://honne-post.com/
■ Inquiries regarding this matter
Hakobun Inc.
Public Relations: Yuumi Shiraishi
Email: yuumi.shiraishi@hako-bun.com