Making 'business communication' more casual and interesting.

Our company supports 'April Dream,' an initiative that aims to make April 1st a day to broadcast dreams. This press release is the dream of 'Hakobun Inc.'

Hakobun Inc.'s dream is to create a world overflowing with warm communication between businesses (creators) and customers through our service 'Honne POST' (True Feelings POST), aiming to make 'business communication more casual and interesting.'

Rich in things, lonely in heart

In modern times, efficient management and automation have advanced significantly.

While things have become very convenient, the 'friendly dialogue' and mental breathing room that naturally existed between customers and businesses are gradually being lost.

Exactly as the phrase 'rich in things, lonely in heart' suggests, it is an era where we feel a sense of loneliness somewhere.

Furthermore, as competition intensifies and markets mature, overflowing with goods and information, we have entered an era where simply making 'good products' doesn't mean they will easily sell. For the creators, a situation has emerged where 'fans are hard to see,' and there are almost no opportunities to be directly praised by customers or to know what they find valuable. On the other hand, behind the 'ordinary' services we receive every day, there must be tremendous effort and ingenuity from the people working on the frontline.

That is exactly why we believe that now, more than ever, we need 'casual communication' where the thoughts of the business side and the voices of the hidden fans (customers) who support that business can be mutually conveyed.

For people working on the frontline, what generates the greatest energy for their daily work is 'warm communication with a human touch' arriving from customers.

Honne POST is not just a survey tool, but a 'communication tool' designed to reclaim the 'casual dialogue experiences' lost in modern society.

It delivers the true feelings and slight gratitude felt by customers straight to businesses without fading.

Customers' 'hidden true feelings' become the power to move management and the frontline

Our dream is to create a society where shop staff and customers can exchange friendly dialogues, and for those voices to become the 'power to grow businesses.'

Normally, customer voices obtained at the frontline tend to lose their most important primary information—such as 'emotion, temperature, and background'—as they are relayed within an organization.

However, Honne POST delivers the living emotions of customers straight to the executive and management layers without them fading. The collected voices do not end as mere data analysis; they are converted into a format that is 'ready to use immediately as is' within the company, leading to specific actions such as speedy improvements and praise for the frontline.

Through Honne POST, the unseen efforts of creators are rewarded by customer voices, those voices are utilized in management, and they further transform into energy for the frontline. We will create such a cycle.

'Business' is the most interesting communication where people interact with each other. Hakobun Inc. will continue to circulate buried voices of the heart, aiming to raise the baseline of Japan's business creation power.

■ About Hakobun Inc.

Company Name: Hakobun Inc.

Established: April 2022

Location: 4F Mikan Shimokita A Block, 2-11-15 Kitazawa, Setagaya-ku, Tokyo

Representative: Tsuyoshi Morikita

Business Overview: Operation and provision of 'Honne POST' and VOC consulting services.

Accompaniment support services providing end-to-end VOC visualization, including the planning, design, and creative production of optimal touchpoints for collecting customer voices, emotion analysis, and communication approach strategy formulation.

URL: https://honne-post.com/

■ Inquiries regarding this matter

Hakobun Inc.

PR Contact: Yuumi Shiraishi

Email: yuumi.shiraishi@hako-bun.com