Hajimari Opens Okinawa Branch, Establishing its Third Location in Naha City After Tokyo and Nagano
Hajimari, a freelance and corporate matching service provider, opened its third branch in Naha City, Okinawa, on April 1, 2026. This expansion aims to address rural IT talent shortages by nurturing local engineers and supporting regional DX initiatives.
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- 📰 Published: April 22, 2026 at 17:00
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Hajimari Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative: Naoto Kimura) announced on April 1, 2026, that it has opened its Okinawa branch in Naha City, Okinawa Prefecture, marking its third location following Tokyo and Nagano.
Through this new base, we aim to expand our corporate vision, "Increase independent individuals and enhance life satisfaction," to Okinawa, and focus on regional contributions, including the development of excellent engineers residing in rural areas.
Background of Okinawa Branch Opening
Currently, a large number of IT professionals are drawn to major urban areas like Tokyo and Osaka, making it extremely difficult for companies in rural areas to secure IT talent. Young people aspiring to become IT engineers in rural areas face the following challenges:
Challenges faced by rural IT talent:
- Difficulty finding IT companies locally, with few offering competitive salaries and growth environments.
- Limited options for skill enhancement, often requiring relocation to urban centers.
- Few opportunities for U-turn/I-turn candidates to thrive in their hometowns.
Meanwhile, the wave of DX is rapidly reaching companies in rural areas, and as they are pressed to adapt to AI advancements, the shortage of IT personnel in rural regions has become an urgent social issue. Hajimari positions Okinawa as a base for new initiatives to solve this problem.
Okinawa Branch Initiatives
The Okinawa branch will promote regional contribution through three main pillars, centered around TUKURUS, which operates in regional revitalization and SES/contract development:
1. Nurturing Young Engineers
We will produce engineers who are competitive nationwide while residing in Okinawa, through a hybrid development approach combining in-person and online learning.
2. DX Support for Regional Companies
Through contract development, we will promote DX and IT adoption for companies and local governments in Okinawa Prefecture.
3. Support for U/I-Turn Talent
We will support the training and business participation of engineers who wish to return to Okinawa after gaining experience in urban areas.
Hajimari Okinawa Branch Overview
Company: Hajimari Co., Ltd. Okinawa Branch
Address: C18 office KUMOJI, 2-14-12 Kumoji, Naha City, Okinawa Prefecture
Branch Manager: Takehiro Kudeken
Opening Date: April 1, 2026
Comments on the Opening of the Okinawa Branch
Noriki Okada, CTO, Hajimari Co., Ltd.
I am deeply delighted to announce the opening of our new branch in Okinawa. We are all looking forward to realizing our vision, "Increase independent individuals and enhance life satisfaction," in the land of Okinawa, which holds abundant potential.
At the Okinawa branch, we plan to offer our accumulated development expertise and build a hybrid training environment that fuses in-person and online learning. We will strive to develop comprehensive educational content and systems to ensure that individuals can acquire world-class technical skills, regardless of their residential location.
Furthermore, as a collective of engineers, we believe it is our mission to provide cutting-edge technologies, including AI, to regional companies and governments. We will strongly support the members of the Okinawa branch in contributing to Okinawa's future with their own abilities and enhancing their life satisfaction as "independent individuals."
Yuya Yanagisawa, Division Manager, TUKURUS Business Division, Hajimari Co., Ltd.
Following the Nagano branch, this is our second regional base, and I am pleased to announce the establishment of the Okinawa branch. Approximately three years have passed since the Nagano opening in 2023. We are steadily advancing our efforts to deliver the value of TUKURUS nationwide, transcending the constraint of "location."
A phrase I deeply cherish is, "Turn what you choose into a success with your own strength." While we have cultivated this culture primarily in the Kanto region, we will now expand this stage to all of Japan. In Okinawa, we will challenge ourselves to increase the number of individuals who make their own choices and forge their own paths.
We will never use "It's impossible to work because it's a rural area" as an excuse. Instead of restricting creativity due to physical distance or environment, we will leverage the unique sensibilities of each region to continue proving value that is equal to or greater than that of urban centers.
Takehiro Kudeken, Okinawa Branch Manager, Hajimari Co., Ltd.
I am truly honored that, with the support of the company and my colleagues, we have been able to realize the establishment of our long-desired Okinawa branch. It has been seven years since I moved to Okinawa, and I feel a great sense of responsibility as the stage is finally set to give back to this beloved land.
Okinawa has many young people with high potential, but many currently leave the prefecture seeking better treatment and growth opportunities. We will address this issue by providing an environment where individuals can challenge themselves at the forefront of business even while living locally. As a new platform that allows for both "living close to family" and "uncompromising career advancement," we are enthusiastic about contributing to Okinawa's further development and future.
Through this new base, we aim to expand our corporate vision, "Increase independent individuals and enhance life satisfaction," to Okinawa, and focus on regional contributions, including the development of excellent engineers residing in rural areas.
Background of Okinawa Branch Opening
Currently, a large number of IT professionals are drawn to major urban areas like Tokyo and Osaka, making it extremely difficult for companies in rural areas to secure IT talent. Young people aspiring to become IT engineers in rural areas face the following challenges:
Challenges faced by rural IT talent:
- Difficulty finding IT companies locally, with few offering competitive salaries and growth environments.
- Limited options for skill enhancement, often requiring relocation to urban centers.
- Few opportunities for U-turn/I-turn candidates to thrive in their hometowns.
Meanwhile, the wave of DX is rapidly reaching companies in rural areas, and as they are pressed to adapt to AI advancements, the shortage of IT personnel in rural regions has become an urgent social issue. Hajimari positions Okinawa as a base for new initiatives to solve this problem.
Okinawa Branch Initiatives
The Okinawa branch will promote regional contribution through three main pillars, centered around TUKURUS, which operates in regional revitalization and SES/contract development:
1. Nurturing Young Engineers
We will produce engineers who are competitive nationwide while residing in Okinawa, through a hybrid development approach combining in-person and online learning.
2. DX Support for Regional Companies
Through contract development, we will promote DX and IT adoption for companies and local governments in Okinawa Prefecture.
3. Support for U/I-Turn Talent
We will support the training and business participation of engineers who wish to return to Okinawa after gaining experience in urban areas.
Hajimari Okinawa Branch Overview
Company: Hajimari Co., Ltd. Okinawa Branch
Address: C18 office KUMOJI, 2-14-12 Kumoji, Naha City, Okinawa Prefecture
Branch Manager: Takehiro Kudeken
Opening Date: April 1, 2026
Comments on the Opening of the Okinawa Branch
Noriki Okada, CTO, Hajimari Co., Ltd.
I am deeply delighted to announce the opening of our new branch in Okinawa. We are all looking forward to realizing our vision, "Increase independent individuals and enhance life satisfaction," in the land of Okinawa, which holds abundant potential.
At the Okinawa branch, we plan to offer our accumulated development expertise and build a hybrid training environment that fuses in-person and online learning. We will strive to develop comprehensive educational content and systems to ensure that individuals can acquire world-class technical skills, regardless of their residential location.
Furthermore, as a collective of engineers, we believe it is our mission to provide cutting-edge technologies, including AI, to regional companies and governments. We will strongly support the members of the Okinawa branch in contributing to Okinawa's future with their own abilities and enhancing their life satisfaction as "independent individuals."
Yuya Yanagisawa, Division Manager, TUKURUS Business Division, Hajimari Co., Ltd.
Following the Nagano branch, this is our second regional base, and I am pleased to announce the establishment of the Okinawa branch. Approximately three years have passed since the Nagano opening in 2023. We are steadily advancing our efforts to deliver the value of TUKURUS nationwide, transcending the constraint of "location."
A phrase I deeply cherish is, "Turn what you choose into a success with your own strength." While we have cultivated this culture primarily in the Kanto region, we will now expand this stage to all of Japan. In Okinawa, we will challenge ourselves to increase the number of individuals who make their own choices and forge their own paths.
We will never use "It's impossible to work because it's a rural area" as an excuse. Instead of restricting creativity due to physical distance or environment, we will leverage the unique sensibilities of each region to continue proving value that is equal to or greater than that of urban centers.
Takehiro Kudeken, Okinawa Branch Manager, Hajimari Co., Ltd.
I am truly honored that, with the support of the company and my colleagues, we have been able to realize the establishment of our long-desired Okinawa branch. It has been seven years since I moved to Okinawa, and I feel a great sense of responsibility as the stage is finally set to give back to this beloved land.
Okinawa has many young people with high potential, but many currently leave the prefecture seeking better treatment and growth opportunities. We will address this issue by providing an environment where individuals can challenge themselves at the forefront of business even while living locally. As a new platform that allows for both "living close to family" and "uncompromising career advancement," we are enthusiastic about contributing to Okinawa's further development and future.