Hair Labo Co., Ltd. Certified as a "Health & Productivity Management Outstanding Organization (SME Category)" by METI & Nippon Kenko Kaigi for the 2nd Consecutive Year! Hair Salon "Alotta" Certified for the First Time

Three companies of the Torico Hair Labo Alotta Group have been certified as Health & Productivity Management Outstanding Organizations for 2026, showcasing significant improvements in working environments, including beauty salons where long hours are common.

📋 Article Processing Timeline

  • 📰 Published: April 1, 2026 at 23:17
  • 🔍 Collected: April 1, 2026 at 16:47
  • 🤖 AI Analyzed: April 17, 2026 at 11:36 (378h 49m after Collected)
Hair Labo Co., Ltd. (Headquarters: Naniwa-ku, Osaka; President and CEO: Yuji Murashima), a beauty and barber dealer, announced that in March 2026, it was certified as a "Health & Productivity Management Outstanding Organization 2026 (SME Category)" jointly implemented by the Ministry of Economy, Trade and Industry (METI) and the Nippon Kenko Kaigi. In addition, its group company and beauty/barber manufacturer, Torico Industries Co., Ltd., was simultaneously certified under the same category. Both companies have received this certification for the second consecutive year. Furthermore, Alotta Co., Ltd., a group company operating a hair salon, was certified for the first time this year. This recognition highlights the company's efforts in a hair salon industry where long working hours are typically the norm. The Torico Hair Labo Alotta Group is committed to achieving one of the Sustainable Development Goals (SDGs), "Goal 8: Decent Work and Economic Growth," by promoting inclusive and sustainable economic growth, full and productive employment, and decent work for all. To this end, the group will continue to establish a fulfilling working environment and prioritize employee health.

Our company upholds the corporate philosophy of being a "Global company group that values its employees and continuously brings a fresh breeze to the beauty and barber industry," promising remuneration corresponding to efforts and results, and supporting new challenges. Furthermore, to reduce overtime hours, we are promoting flexible work styles such as the implementation of DX (including the use of generative AI), flextime systems, and shorter working hours tailored to family circumstances. In addition, we strive to create a healthy and comfortable working environment for our employees by providing various health checkups and information to maintain and improve employee health, as well as holding consultations on work styles and harassment with certified social insurance labor consultants as needed.

## Main Initiatives of Hair Labo Recognized This Time
(1) Regular health checkup attendance rate: Effectively 100% (through thorough encouragement to attend)
(2) Realization of flexible work styles: Introduction of flextime and telework to support diverse work styles
(3) Promotion of communication: Promoting interaction among employees through events such as company trips
(4) Correction of long working hours: Promoting the reduction of overtime through thorough management of working hours and improved operational efficiency
(Reference: 2025 results - Group average overtime hours: 12 hours *Reduced by 2 hours from the previous year.)
The above four main initiatives were highly evaluated.

## Other Main Initiatives of the Torico Hair Labo Alotta Group
(1) Promotion of taking childcare leave: 100% taking rate for both men and women among eligible employees (since 2021)
(2) Implementation of cross-group business creation training by mid-level employees
(3) Support for the local Osaka professional basketball team, B.League's Osaka Evessa (Premium Partner)

## Group Consisting of Four Business Formats: Torico Industries, Hair Labo, FIVE, and Alotta
Torico Hair Labo Alotta Group
With the vision of "Creating a beauty and barber industry and culture that people admire by continuing to bring a fresh breeze," we are a comprehensive beauty and barber group that covers the industry from upstream to downstream. The group consists of four business formats: Torico Industries, a manufacturer handling original brands like AIVIL and the UK-based brush brand DENMAN; Hair Labo, a dealer based in the Kansai region; FIVE, a specialized beauty and barber wholesale business operating in Tokyo (Omotesando, Kichijoji, Ikebukuro, Ikebukuro East), Osaka (Umeda Chayamachi), and Aichi (Nagoya Station area) that develops various original products; and Alotta, a front-shop hair salon operating in Tokyo and Osaka where hairdressers also provide advice on hair care products.
Our philosophy is to continue bringing a fresh breeze to the beauty and barber industry based on the information gathered here.

## Original Brands Born from Employee Ideas and the Beauty/Barber Frontlines
- ELIMA
- AIVIL
- BREMEN
- Saboten Nose Wax

## A Group Covering the Beauty and Barber Industry from Upstream to Downstream
- Beauty and Barber Goods Manufacturer: Torico Industries
- Beauty and Barber Dealer: Hair Labo
- Specialized Beauty and Barber Wholesaler: FIVE
- Hair Salon with Retail Shop: Alotta

## VISION
Creating a beauty and barber industry and culture that people admire by continuing to bring a fresh breeze.

## Group Action Guidelines Born from Mid-level Employee Cross-Group Training (Formulated in 2025)

**Let's add "Why" to our daily lives ~ ASK WHY**
We will always hold the question "Why?" and perceive things from a broader perspective.
We will constantly keep our antennas up and utilize small realizations and discoveries that become the seeds of a fresh breeze.
We will deeply discern the essence of things and update our thinking while looking toward the future.

**Let's put our names on challenges ~ OWN IT**
We will set admired ideals, have goals even for familiar things, and continue to challenge ourselves.
We will think strategically and see things through with determination as if it were our own business.
We will not blame anyone for failing. We value the insights gained from failure and enjoy the challenge itself.
We will deepen our learning from experiences and continue to expand our potential.

**Let's connect hearts with a "single word" ~ WITH YOU**
We will share, acknowledge, respect, and join hands with each other's values.
We will always remember that there is another person and convey a thoughtful "single word."
We will multiply diverse perspectives across the group to maximize each other's strengths.
We will produce results that exceed the "power" of each individual.

## What is the Certified Health & Productivity Management Outstanding Organization Recognition Program?
It is a system in which the Ministry of Economy, Trade and Industry and the Nippon Kenko Kaigi jointly certify enterprises promoting "health and productivity management," which considers employee health management from a corporate management perspective and implements it strategically. The purpose is to enhance social evaluation by visualizing corporate initiatives for employee health promotion. Small and medium-sized enterpri...

FAQ

Why is Alotta's certification as a Health & Productivity Management Organization notable?

Because it successfully improved working conditions and reduced overtime in the hair salon industry, where long working hours are typically the norm, earning its first certification.

What specific measures were taken to reduce overtime hours?

The promotion of digital transformation (DX) including the use of generative AI, the implementation of flextime systems, and shorter working hours adapted to family needs.

What is the childcare leave utilization rate across the group?

Since 2021, the childcare leave utilization rate among eligible employees has been 100% for both men and women.