Haier Launches New Air Conditioner Lineup in Japan, Including Energy-Efficient 'CSE' and High-Capacity 'MX' Series
Haier Japan Sales will release the 'CSE series,' meeting the 2027 energy efficiency standards, and the large-capacity 'MX series' starting June 2026. The models feature advanced cleaning and AI-driven energy saving for Japan's extreme weather.
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- 📰 Published: May 19, 2026 at 20:00
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Haier Japan Sales Co., Ltd. (Headquarters: Osaka, President: Du Jingguo) has announced the launch of its new room air conditioner lineup under the 'huu' brand. The new products include the 'CSE series,' which achieves the fiscal year 2027 energy-saving standards, and high-capacity models in the 'MX series,' available from June 2026 at electronics retailers and online stores.
## Release Schedule
- **CSE Series (2.2kW/2.5kW)**: June 1, 2026
- **CSE Series (2.8kW)**: June 30, 2026
- **MX Series (5.6kW/6.3kW)**: June 30, 2026
## Key Features and Series Overviews
### 1. Next-Generation Energy-Saving Model (CSE Series)
The CSE series (JAA-CSE226A, JAA-CSE256A, JAA-CSE286A) is designed to meet the new energy efficiency targets for 2027. It offers high energy performance to reduce daily electricity costs.
- **W-Freeze Cleaning**: Freezes the indoor and outdoor heat exchangers to remove dust and oil, followed by 56°C high-temperature drying.
- **Odor Suppression & Humidity Keep**: Minimizes unpleasant smells at the start of operation and maintains consistent humidity once the target temperature is reached.
### 2. High-Capacity Model for Spacious Rooms (MX Series)
The new MX series models (JAA-MX566A2, JAA-MX636A2) cater to living rooms of 18 to 20 tatami mats.
- **AI Comfort & AI Eco**: The AI automatically selects the best mode based on the environment and reduces power consumption by detecting when people are not in the room.
- **Plasma Air Purification & Auto-Filter Cleaning**: Uses ion technology to purify air and features an automated brush system to keep filters clean.
- **Haismart App Compatibility**: Enables remote operation via smartphone from anywhere.
### 3. Robust Design for Extreme Climates
To cope with Japan's increasingly severe weather, these units are designed to operate cooling even at an outside temperature of 50°C and heating down to minus 15°C.
## Additional Features (CSE Series)
- Temperature 'Mimamori' (monitoring) to prevent overheating or overcooling.
- Water-repellent, antibacterial, and deodorizing filters.
- Remote control with luminescent buttons and backlighting for ease of use in the dark.
- 'Eco Mode' for gradual temperature adjustments with limited current.
## Release Schedule
- **CSE Series (2.2kW/2.5kW)**: June 1, 2026
- **CSE Series (2.8kW)**: June 30, 2026
- **MX Series (5.6kW/6.3kW)**: June 30, 2026
## Key Features and Series Overviews
### 1. Next-Generation Energy-Saving Model (CSE Series)
The CSE series (JAA-CSE226A, JAA-CSE256A, JAA-CSE286A) is designed to meet the new energy efficiency targets for 2027. It offers high energy performance to reduce daily electricity costs.
- **W-Freeze Cleaning**: Freezes the indoor and outdoor heat exchangers to remove dust and oil, followed by 56°C high-temperature drying.
- **Odor Suppression & Humidity Keep**: Minimizes unpleasant smells at the start of operation and maintains consistent humidity once the target temperature is reached.
### 2. High-Capacity Model for Spacious Rooms (MX Series)
The new MX series models (JAA-MX566A2, JAA-MX636A2) cater to living rooms of 18 to 20 tatami mats.
- **AI Comfort & AI Eco**: The AI automatically selects the best mode based on the environment and reduces power consumption by detecting when people are not in the room.
- **Plasma Air Purification & Auto-Filter Cleaning**: Uses ion technology to purify air and features an automated brush system to keep filters clean.
- **Haismart App Compatibility**: Enables remote operation via smartphone from anywhere.
### 3. Robust Design for Extreme Climates
To cope with Japan's increasingly severe weather, these units are designed to operate cooling even at an outside temperature of 50°C and heating down to minus 15°C.
## Additional Features (CSE Series)
- Temperature 'Mimamori' (monitoring) to prevent overheating or overcooling.
- Water-repellent, antibacterial, and deodorizing filters.
- Remote control with luminescent buttons and backlighting for ease of use in the dark.
- 'Eco Mode' for gradual temperature adjustments with limited current.
FAQ
ハイアールの新しいエアコン「CSEシリーズ」の特徴は何ですか？
2027年度を目標年度とする新しい省エネ基準を達成した次世代省エネモデルであり、室内外の熱交換器を凍結・加熱して洗浄する「Wフリーズ洗浄」や、運転開始時のにおいを抑える機能を備えています。
MXシリーズの大容量モデルはどのような部屋に適していますか？
5.6kWおよび6.3kWのモデルが追加され、主に18畳や20畳といった広いリビングなどの部屋に最適です。
省エネ性能を高めるためのAI機能にはどのようなものがありますか？
「AI快適自動」が環境に応じた運転モードを選択し、「AIエコ」が人の不在や稼働状況を検知して消費電力を抑えた運転を行います。
過酷な気象条件でも動作しますか？
はい、外気温50℃の酷暑下での冷房運転と、マイナス15℃の厳冬下での暖房運転を継続できるタフな設計を採用しています。
スマートフォンでの操作は可能ですか？
専用アプリ「Haismart」に対応しており、外出先からの遠隔操作が可能です（MXシリーズが対応を明記）。