"Small Luxuries" Actual Survey: Top Hiding Spot is "Deep in the Kitchen/Refrigerator". 100 People's "Secret Methods of Enjoying Alone" Revealed!
Monita, operated by HADO Co., Ltd., conducted a survey on "rewards for oneself" targeting 100 men and women nationwide. The results revealed that the top hiding spot for these rewards is "deep in the kitchen/refrigerator," and many people wish to "enjoy their rewards alone."
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 23:30
- 🔍 Collected: April 28, 2026 at 15:02
- 🤖 AI Analyzed: April 28, 2026 at 15:08 (6 min after Collected)
HADO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Taiga Tanaka), which operates the consumer-participating media "Monita," conducted a survey on "rewards for oneself" targeting 100 men and women nationwide in April 2026.
This survey investigated the reality of people who, while cherishing their families, intentionally create "time to enjoy in secret." We report on where specifically they hide these rewards and in what situations they spend that time.
■ Survey Result Summary
1. Top hiding spot is "Deep in the kitchen/refrigerator (48.0%)": Utilizing "blind spots" that family members won't touch, such as the bottom of the vegetable drawer or the back of high shelves, as their private enjoyment spot.
2. 62.0% responded that they "want to enjoy rewards in their alone time": It was found that the psychological desire is to enhance satisfaction by savoring it at their own pace, rather than sharing it with family.
3. Main usage scene is "after the family has gone to bed": The reality is that by enjoying it alone late at night, they secure a relaxing time away from daily roles.
■ Survey Details: Reality Seen from 100 Responses
1. Storage Location Survey Results
To the question "Where do you hide your rewards?", 48.0% responded "Kitchen/refrigerator." This was followed by "Inside my bag (22.0%)" and "In my room/desk drawer (15.0%)."
The overwhelming top hiding spot is the "Kitchen/refrigerator." Many responses showed techniques for sanctifying "the back of the vegetable drawer" and "high shelves," which are family blind spots.
2. Original Episode Responses from the Survey
[The kitchen late at night is my private cafe]
"It's a blissful time after the family has gone to bed. After eating, I crush the package into tiny pieces, put it in an invisible bag, and then dispose of it. I secretly hide it at the bottom of the vegetable drawer. If it's under vegetables, no one will search that far, so it won't be discovered. I hide it because I want to eat it alone. It's a rare luxury, so I want to keep it all to myself."
[Magic of replacement using an everyday bottle]
"When I buy a slightly expensive whiskey as a reward for myself, if I leave it out, my family will find out, so I transfer it into an empty bottle of cheap whiskey I usually drink and hide it. I watch for a moment when my family isn't in the living room, bring it into my room, and secretly drink it. This time is my most relaxing moment."
[Self-care time deep in the closet]
"I splurged and secretly bought a facial massager. Since it was expensive, I thought I'd definitely be questioned, so I immediately disposed of the box it came in and hid it in the closet. I only use it every night after everyone has gone to sleep. I turn it on, being a little careful not to make noise in the washroom, and use it while being mindful of others' presence. I'd like to use it more thoroughly, but I hurry through the care in a short time, thinking my husband might wake up. Still, I'm happy and continue to use it because I feel my skin condition has improved more often in the mornings. It was expensive, but I don't feel guilty thinking of it as a reward for myself, and I look forward to using it every time as a special habit."
■ Analysis
This survey revealed that a certain number of people living with family intentionally conceal specific consumption behaviors. The data suggests a tendency to choose the "kitchen" which is on the path of household chores as a hiding place, and a strong psychological motivation to "enjoy alone" as the reason for concealment.
■ Survey Outline
Survey content: "Survey on rewards for oneself"
Survey period: April 22-23, 2026
Target audience: Men and women nationwide
Valid responses: 100
Survey method: Internet survey
■ About HADO Co., Ltd.
HADO is a growth hack company that continuously researches business creation and growth. As a growth hack partner that digitizes all businesses, or as an incubator that enters the market ourselves, we are committed to creating new businesses.
Company name: HADO Co., Ltd.
Representative director: Taiga Tanaka
Location: Shibuya Sakuraoka Building 3F, 21-4 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031
Established: November 6, 2020
Contact email address: cs@monita.online
[Conditions for citing/reprinting this data]
Clearly state "Source: Monita Survey"
Include a link to the official website (https://monita.online/article/9052)
Keywords:
This survey investigated the reality of people who, while cherishing their families, intentionally create "time to enjoy in secret." We report on where specifically they hide these rewards and in what situations they spend that time.
■ Survey Result Summary
1. Top hiding spot is "Deep in the kitchen/refrigerator (48.0%)": Utilizing "blind spots" that family members won't touch, such as the bottom of the vegetable drawer or the back of high shelves, as their private enjoyment spot.
2. 62.0% responded that they "want to enjoy rewards in their alone time": It was found that the psychological desire is to enhance satisfaction by savoring it at their own pace, rather than sharing it with family.
3. Main usage scene is "after the family has gone to bed": The reality is that by enjoying it alone late at night, they secure a relaxing time away from daily roles.
■ Survey Details: Reality Seen from 100 Responses
1. Storage Location Survey Results
To the question "Where do you hide your rewards?", 48.0% responded "Kitchen/refrigerator." This was followed by "Inside my bag (22.0%)" and "In my room/desk drawer (15.0%)."
The overwhelming top hiding spot is the "Kitchen/refrigerator." Many responses showed techniques for sanctifying "the back of the vegetable drawer" and "high shelves," which are family blind spots.
2. Original Episode Responses from the Survey
[The kitchen late at night is my private cafe]
"It's a blissful time after the family has gone to bed. After eating, I crush the package into tiny pieces, put it in an invisible bag, and then dispose of it. I secretly hide it at the bottom of the vegetable drawer. If it's under vegetables, no one will search that far, so it won't be discovered. I hide it because I want to eat it alone. It's a rare luxury, so I want to keep it all to myself."
[Magic of replacement using an everyday bottle]
"When I buy a slightly expensive whiskey as a reward for myself, if I leave it out, my family will find out, so I transfer it into an empty bottle of cheap whiskey I usually drink and hide it. I watch for a moment when my family isn't in the living room, bring it into my room, and secretly drink it. This time is my most relaxing moment."
[Self-care time deep in the closet]
"I splurged and secretly bought a facial massager. Since it was expensive, I thought I'd definitely be questioned, so I immediately disposed of the box it came in and hid it in the closet. I only use it every night after everyone has gone to sleep. I turn it on, being a little careful not to make noise in the washroom, and use it while being mindful of others' presence. I'd like to use it more thoroughly, but I hurry through the care in a short time, thinking my husband might wake up. Still, I'm happy and continue to use it because I feel my skin condition has improved more often in the mornings. It was expensive, but I don't feel guilty thinking of it as a reward for myself, and I look forward to using it every time as a special habit."
■ Analysis
This survey revealed that a certain number of people living with family intentionally conceal specific consumption behaviors. The data suggests a tendency to choose the "kitchen" which is on the path of household chores as a hiding place, and a strong psychological motivation to "enjoy alone" as the reason for concealment.
■ Survey Outline
Survey content: "Survey on rewards for oneself"
Survey period: April 22-23, 2026
Target audience: Men and women nationwide
Valid responses: 100
Survey method: Internet survey
■ About HADO Co., Ltd.
HADO is a growth hack company that continuously researches business creation and growth. As a growth hack partner that digitizes all businesses, or as an incubator that enters the market ourselves, we are committed to creating new businesses.
Company name: HADO Co., Ltd.
Representative director: Taiga Tanaka
Location: Shibuya Sakuraoka Building 3F, 21-4 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031
Established: November 6, 2020
Contact email address: cs@monita.online
[Conditions for citing/reprinting this data]
Clearly state "Source: Monita Survey"
Include a link to the official website (https://monita.online/article/9052)
Keywords: