hacomono to Exhibit at SPORTEC 2026, Unveiling New Data and AI-Powered Features Set to Become the Next Standard in Club Management

hacomono Inc. (Shibuya-ku, Tokyo; CEO Kenichi Hasuda), provider of the all-in-one management system "hacomono" for wellness and fitness facilities, announces its participation in SPORTEC 2026, Japan’s largest comprehensive exhibition for sports and community health, to be held at Tokyo Big Sight from July 8 (Wed) to July 10 (Fri), 2026, for three days. At its booth, hacomono will debut a suite of new features centered on data and AI utilization, themed around the "next standard" in club management.

Presenting the 2030 Standard: A New Paradigm for Facility Management Where Technology and Human Touch Coexist

The environment surrounding fitness and wellness facilities is undergoing significant transformation. hacomono’s vision for the "2030 standard" aims to directly connect member and usage data accumulated within the hacomono platform to faster business decision-making, tangible on-site improvements, and increased customer lifetime value (LTV).

By leveraging systems and AI to fully automate complex operational tasks, management becomes data-driven and scientific. The time saved is then reinvested into human-centric activities—such as personalized guest engagement and creating novel experiences—enhancing service quality and content appeal.

Smarter management. Warmer, more passionate operations.

hacomono will begin implementing this "next standard" of harmonizing technology and humanity starting now, in 2026.

Live Demos of New Data- and AI-Driven Features, Plus Distribution of Coupons for the Rapidly Expanding Fitness Marketplace "FitFits"

At SPORTEC 2026, hacomono will showcase expanded product capabilities that go far beyond reservations and payments, demonstrating how data and AI are being leveraged across on-site operations, guest service support, customer touchpoints, staff development, and marketing assistance.

• Store DX | Reservation Board • Customer Data Analytics | hacomono insight / LINE Messaging Function • Video Analytics | AI Camera • Guest Service Support Product | hacomono AI Manager • AI Coaching Training | Setsutore • AI-Generated Social Video Tool | hacomono LIFT

Visitors who participate in demo experiences during the event will receive a complimentary hacomono-branded USB Type-C cable (limited quantities available).

Additionally, hacomono will introduce "FitFits," its fitness marketplace launched in March 2026.

FitFits is a subscription-based fitness platform built on the concept of "choosing what you want to do, every time." With no enrollment fees, penalties, or annual contracts, users can start anytime, effortlessly. Instead of being tied to a single facility, members use coins allocated according to their subscription plan to freely select and experience yoga, Pilates, gym sessions, saunas, and more from over 400 partner locations—tailored to their lifestyle, needs, and goals. FitFits now partners with more than 400 facilities, offering a new lifestyle model.

Three Seminars Hosted Over Three Days

Alongside its booth presence, hacomono will host three seminars during the event. Prior online registration is required to attend. Please complete your registration via the link below: https://sportec2026.reg.tsoint.jp/ja/client-register * Seminar registration closes on July 7 (Tue), 2026. * Seminars will close once seating capacity is reached.

July 8 (Wed) 14:45 - 15:15 (30 min) <Fully Booked> [Entering the Era of Quantifying Staff Development at Headquarters — Lessons from AI Adoption Across 3,000 Restaurants and Retail Stores]

July 9 (Thu) 14:15 - 15:00 (45 min) [Esforta’s DX Transformation — Overhauling Core Systems Starting with Accounting, and Evolving Operations and Customer Experience]

Esforta has long been recognized for high-quality service and space design, maintaining strong customer satisfaction. Behind the scenes, however, legacy systems from nearly 20 years ago and paper-based processes created accounting challenges. Prompted by impacts on management accuracy, the company undertook a core system overhaul. This seminar unpacks the implementation journey—including internal cultural shifts and data migration—alongside the resulting changes in operations and customer experience, in collaboration with hacomono.

▼ Register here https://sportec2026.reg.tsoint.jp/ja/seminar/detail/42

July 10 (Fri) 12:00 - 12:30 (30 min) <Fully Booked> [Average Fitness Membership Retention Rates and Improvement Strategies Revealed by Data from Thousands of Facilities]

Additionally, hacomono’s CEO Kenichi Hasuda and VP of Enterprise Osawa will appear as guest speakers in the following seminars:

Kenichi Hasuda July 9 (Thu) 11:45 - 12:15 (45 min) [What I Saw When I Couldn’t Move — The True Essence of Fitness, and the Source of Motivation]

▼ Register here https://sportec2026.reg.tsoint.jp/ja/seminar/detail/55

Osawa July 8 (Wed) 14:00 - Future of Fitness: Predictions for 2035

July 9 (Thu) 11:00 - ROI and Replacement Strategy for Equipment Investment Location: Inside LEXCO’s exhibition booth (E3-24-5)

Overview of SPORTEC 2026

SPORTEC is Japan’s largest comprehensive exhibition for the sports and health industry, held with the vision of "increasing sports participation to enhance athletic performance and build a healthier society," aiming to make sports "more accessible" and "more actively promoted." The event brings together private companies in the sports sector and government officials, administrators, and associations involved in promoting sports and public health, fostering active business discussions. It serves as a key venue for expanding business opportunities and gathering information for new market entrants in the sports and health industry.

Event Dates: July 8 (Wed) – July 10 (Fri), 2026 Venue: East Halls, Tokyo Big Sight hacomono Booth: East Hall 2 (Booth No. E2-15-5)

Admission: Free

* Prior online registration is required for entry. Please register via the link below: https://sportec2026.reg.tsoint.jp/ja/client-register Official SPORTEC 2026 Website: https://sports-st.com/

About "hacomono"

hacomono is a cloud-based service that enables customers to complete reservations, payments, and membership sign-ups online via their PC or smartphone, significantly reducing administrative and payment burdens at physical locations. For facility operators, operations such as monthly fee collections and follow-ups on unpaid fees are automated, greatly reducing staff workload.

Launched in March 2019, the service has been adopted by over 13,000 stores to date.

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Company Overview

Company Name: hacomono Inc. Address: 5F, Sumitomo Fudosan Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo Representative: CEO Kenichi Hasuda Founded: July 2013 Capital: 100 million JPY Business: Development and provision of "hacomono," an all-in-one management system for wellness and fitness facilities

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