83% Participation Rate: hacomono Launches Company-Wide Wellness Initiative 'RUN for 2026'

hacomono Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Kenichi Hasuda) implemented its company-wide wellness initiative 'RUN for 2026' from Thursday, April 23 to Sunday, May 24, 2026.

Launched in 2021, 'RUN for' connects individual employee wellness actions with social contributions. This year’s sixth iteration evolved from its traditional focus on running and walking to include all forms of wellness activities. The participation metric also shifted from distance to calories burned, enabling more inclusive and personalized engagement.

## Overview

- Period: April 23 (Thu), 2026 – May 24 (Sun), 2026
- Participants: All employees (voluntary)
- Eligible Activities: Running and walking, plus strength training, yoga, Pilates, swimming, sauna, and any physical activity employees perceive as wellness-enhancing
- Mechanism: 1 meal (20 JPY) donated for every 100 kcal burned
- Donation Recipient: TABLE FOR TWO International, supporting school meal programs in Africa and Asia

## Results Summary

- Total calories burned: 1,208,943 kcal
- Meals donated: 12,089 meals
- Donation amount: 241,780 JPY
- Participation rate: 83% (236 out of 286 employees)

A total of 236 employees participated, engaging not only in running and walking but also in strength training, yoga, swimming, sauna, and other diverse wellness activities.

With an 83% participation rate and 1,208,943 kcal burned, individual employee actions translated into 12,089 meals for children in developing countries.

## Key Updates in This Year’s 6th Edition

Image: Final Results Dashboard for RUN for 2026 (83% participation, 1,208,943 kcal burned, 12,089 meals donated)

### Expanded to All Wellness Activities

In addition to running and walking, the program now includes strength training, yoga, Pilates, swimming, sauna, and any activity employees personally consider wellness-promoting.

### Metric Changed from 'Distance' to 'Calories Burned'

To ensure fairness across different types of exercise, the tracking metric was changed from distance to calories burned.

### Introduced Tiered Participation System

Three participation styles were introduced: 'DASH' (running-focused), 'ACTIVE' (multi-activity, including strength training and yoga), and 'STEP' (walking and daily movement-focused). This allows employees to choose a style suited to their fitness level and lifestyle.

### Photo Contest Launched

A photo contest was held to encourage employees across Japan to share their daily routines and wellness experiences. This fostered unique interactions within the fully remote organization.

A related article has also been published on note. Please take a moment to read it.

URL: https://note.com/nanchina_nano/n/n0f4bd9845f39

## Future Outlook

hacomono will continue to promote wellness initiatives, using employee well-being as a starting point to expand the impact of wellness to society at large.

Through initiatives like 'RUN for,' the company aims to cultivate a culture where people can enjoy physical activity in daily life while contributing to society, ultimately leveraging wellness to help build a sustainable future.

## About RUN for

'RUN for' is hacomono’s company-wide wellness initiative, launched in 2021.

The program aggregates calories burned by employees during the campaign period. For every 100 kcal burned, one meal (20 JPY) is donated to TABLE FOR TWO International, aligning employee health improvement with social contribution.

## About TABLE FOR TWO International

Established in October 2007, 'TABLE FOR TWO' literally means 'a table for two.' The concept is that people in developed countries share meals with children in developing nations. When participants purchase a TFT Healthy Menu at corporate cafeterias or partner stores, 20 JPY is donated to provide one meal to a child in need.

Approximately 700 organizations, including corporations, government agencies, universities, and hospitals, participate in the program. The organization supports school meal programs and agricultural productivity initiatives in five countries across East Africa and Southeast Asia (Kenya, Tanzania, Rwanda, Uganda, and the Philippines). To date, over 110 million meals have been provided.

Official TABLE FOR TWO website: https://jp.tablefor2.org/

## Company Overview

- Company Name: hacomono Co., Ltd.
- Address: 5F, Sumitomo Fudosan Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
- Representative: CEO Kenichi Hasuda
- Founded: July 2013
- Capital: 100 million JPY
- Business: Development and provision of 'hacomono,' an all-in-one management system for wellness and fitness facilities