Branding 'Strawberry Milk' Born at a Welfare Facility to Create a Future for 20 People

Our company supports April Dream, which aims to make April 1st a day for sharing dreams. This press release is a dream of 'HACO LiB Co., Ltd.' HACO LiB Co., Ltd. (Headquarters: Omuta City, Fukuoka Prefecture; Representative Director and President: Ayaka Komori) aims to establish a new lifestyle brand where people with disabilities play a central role, based on its new product 'Adult Strawberry Milk Base,' which went on sale in February 2026.

Overseas Expansion Decided Towards Realizing the Dream Set in 2024

In 2023, our company established the regional brand 'Hakonokobako.' HACO, a Type A employment support facility where individuals with disabilities or intractable diseases who find it difficult to work in general companies can engage in work in a supportive environment, handles all aspects of brand management, product development, and manufacturing. In the April Dream of 2024, we announced the dream of establishing a new company with a 90% employment rate for people with disabilities, utilizing 'HACOCHA,' an upcycled tea delivered from Hakonokobako. Over the two years since then, HACOCHA has accumulated achievements such as winning the Fukuoka Prefectural Assembly Chairman's Award in the Fukuoka 6th Industrialization Product Selection, expanding into confectionery products, and opening pop-up stores in Tokyo. Finally, in 2026, its first overseas expansion was decided. Towards realizing this dream, we initially set the goal of 'promoting the appeal of tea made solely from vegetables and fruits from Kyushu, also known as Japan's food base, to the entire nation and the world, and nurturing it into a product that Kyushu can be proud of.' We are steadily making progress and our members are working together on manufacturing. And this spring, 'Adult Strawberry Milk Base' was newly born from Hakonokobako. This dessert sauce, made by combining overripe 'Amaou' strawberries with other appealing ingredients from Kyushu to create an adult flavor, quickly became the number one most popular product. Therefore, our company is now setting a new dream based on this 'Adult Strawberry Milk Base.'

Towards a Society Where People with Disabilities Can Shine as 'Supporters'

The new product 'Adult Strawberry Milk Base' has already been purchased by many customers, and we are confident that it will continue to grow. We feel it has a different potential than HACOCHA, and we believe that by expanding the product lineup and meeting customer expectations, we can create even more job opportunities for people with disabilities. Therefore, our company has decided to set the dream of establishing the lifestyle brand 'Otonakajitsu' (tentative name) by 2030, developing 10 products, opening new bases, and nurturing it into a brand that creates employment for 20 people. Instead of simply increasing flavors, we aim to create a mechanism that generates a wider variety of products and jobs as a single brand, allowing diverse individuals to participate. In 2024, we set a distant dream that we wished to achieve 'someday.' Two years have passed since then. We have continued to take small steps towards our dream, such as HACOCHA's overseas expansion and the birth of 'Adult Strawberry Milk Base.' That is why in 2026, we decided to set a dream for the nearer future. We are steadily moving forward towards a clear date of 2030, not 'someday.' We know that distant dreams can only be realized by accumulating small 'achievements.' Moving forward, we will carefully accumulate each 'achievement,' connecting the blessings of the region and the potential of people to the future without waste, and earnestly strive to realize a society where people with disabilities can shine as 'supporters' rather than 'those who are supported.'

Overview of the New Product 'Adult Strawberry Milk Base'

Strawberry milk base made from 100% ripe Amaou strawberries from Fukuoka Prefecture. Approximately 150g of strawberries are used per bottle. It is flavored for adults with brown sugar from Kagoshima and rum from Okinawa. One bottle makes about 10 servings of strawberry milk and can be enjoyed diluted 10 times with milk, soy milk, carbonated water, etc. It is also an excellent dessert sauce and can be combined with various ingredients such as fruits, cakes, ice cream, yogurt, and cheese. Shelf life: 6 months from manufacturing Storage method: Store at room temperature (refrigerate after opening) Retailers: HACO SHOP (22-16 Josumi-machi, Yanagawa City, Fukuoka Prefecture), & Locals (1-9 Ohori Park, Chuo-ku, Fukuoka City, Fukuoka Prefecture / 1F Takumi Gallery, 1-1-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture), etc. TikTokShop For corporate transactions, click here

Company Profile

Company Name: HACO LiB Co., Ltd. Location: 2-12-6 Torimachi, Omuta City, Fukuoka Prefecture Representative: Ayaka Komori, Representative Director Business Activities: Operation of Type A employment support facility HACO Official Website: https://hacolib.co.jp/ Services provided in Yanagawa City, Fukuoka Prefecture. Engaged in the operation of restaurants and select shops, SNS management, product development, etc.