Branding "Strawberry Milk" Born at a Welfare Facility to Create Futures for 20 People

HACO LiB aims to create a new lifestyle brand based on "Adult Strawberry Milk Base," developed at a welfare facility, and plans to develop 10 new products and open new bases by 2030, creating 20 jobs.
食品・飲料,福祉NQ 97/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 22:00
  • 🤖 AI Analyzed: June 2, 2026 at 12:57 (1478h 57m after Published)
Our company endorses April Dream, an initiative to make April 1st a day for sharing dreams. This press release represents the dream of "HACO LiB Co., Ltd." HACO LiB Co., Ltd. (Headquarters: Omuta City, Fukuoka Prefecture, Representative Director and President: Ayaka Komori) aims to establish a new lifestyle brand where people with disabilities play a central role, based on its new product, "Adult Strawberry Milk Base," which went on sale in February 2026. Overseas Expansion Decided Towards Realizing the Dream Set in 2024 In 2023, our company established the regional brand "HACONO KOBAKO." HACO, a Type A continuous employment support office, which provides an environment where individuals with disabilities or intractable diseases who find it difficult to work in general companies can perform tasks with necessary accommodations, handles all aspects of brand operation, product development, and manufacturing. In the April Dream of 2024, we announced a dream to establish a new company with a 90% employment rate for people with disabilities, using "HACOCHA," an upcycled tea delivered from HACONO KOBAKO. Over the two years since then, HACOCHA has accumulated achievements such as winning the Fukuoka Prefectural Assembly Chairman's Award in the Fukuoka 6th Industrialization Product Selection, expanding into confectionery products, and exhibiting at pop-up events in Tokyo. In 2026, its first overseas expansion was finally decided. Towards the realization of our dream, we set our initial goal as "to disseminate the appeal of tea made solely from vegetables and fruits from Kyushu, known as Japan's food base, nationwide and worldwide, and to nurture it into a product that Kyushu can be proud of." We are steadily making progress and are working together as a team on manufacturing. And this spring, "Adult Strawberry Milk Base" was newly born from HACONO KOBAKO. This dessert sauce, made by combining overripe "Amaou" strawberries with other appealing ingredients from Kyushu to create an adult flavor, quickly became our most popular product. Therefore, our company is announcing a new dream based on this "Adult Strawberry Milk Base." Towards a Society Where People with Disabilities Can Shine as "Supporters" We are confident that the new product, "Adult Strawberry Milk Base," is already being embraced by many customers and will continue to grow. We feel a different potential in it compared to HACOCHA, and we believe that by expanding the product lineup and meeting customer expectations, we can further increase job opportunities for people with disabilities. Therefore, our company has decided to set a dream to **establish a lifestyle brand called "Otona Kajitsu (tentative name)" by 2030, develop 10 products, open new bases, and nurture it into a brand that creates 20 jobs**. Instead of simply increasing flavors, we aim to create a mechanism that generates a wider variety of products and jobs as a single brand, allowing diverse people to be involved. In 2024, we announced a distant dream that we wished to achieve "someday." Two years have passed since then. We have continued to take small steps towards our dream, such as HACOCHA's overseas expansion and the birth of "Adult Strawberry Milk Base." That is why in 2026, we decided to set a dream for a closer future. We will steadily move forward towards a clear date of 2030, not just "someday." Because we know that a distant dream can only be realized by accumulating small "achievements." Moving forward, while carefully accumulating each "achievement," we will connect the blessings of the region and the potential of people to the future without spilling, and earnestly realize a society where people with disabilities can shine as "supporters" rather than "those supported." Overview of New Product "Adult Strawberry Milk Base" Strawberry milk base made from 100% ripe Amaou strawberries from Fukuoka Prefecture. Approximately 150g of strawberries are used per bottle. It is flavored with Kagoshima brown sugar and Okinawan rum for an adult taste. One bottle makes about 10 servings of strawberry milk. It can be diluted 10 times with milk, soy milk, or carbonated water. It is also an excellent dessert sauce and can be enjoyed with various ingredients such as fruits, cakes, ice cream, yogurt, and cheese. Shelf life: 6 months from manufacturing Storage method: Store at room temperature (refrigerate after opening) Retail stores: HACO SHOP (22-16 Jogu-machi, Yanagawa City, Fukuoka Prefecture), & Locals (1-9 Ohori Park, Chuo-ku, Fukuoka City, Fukuoka Prefecture / inside Takumi Gallery, 1F, 1-1-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture), etc. Corporate transactions here Company Profile Company Name: HACO LiB Co., Ltd. Location: 2-12-6 Torimachi, Omuta City, Fukuoka Prefecture Representative: Ayaka Komori, Representative Director Business Activities: Operation of Type A continuous employment support office HACO Official Website: https://hacolib.co.jp/ Providing services in Yanagawa City, Fukuoka Prefecture. Engaged in operating restaurants and select shops, SNS management, product development, etc.

FAQ

What kind of product is "Adult Strawberry Milk Base"?

It's a dessert sauce made from 100% ripe Amaou strawberries from Fukuoka Prefecture, flavored with Kagoshima brown sugar and Okinawan rum for an adult taste. It can be diluted 10 times with milk or used as a topping for desserts.

What kind of social contribution does HACO LiB aim for?

HACO LiB aims to create a society where people with disabilities can shine as 'supporters' rather than 'those supported,' creating employment opportunities through product development and brand management.

What are the goals for the new brand "Otona Kajitsu (tentative name)"?

By 2030, the goal is to develop 10 new products, open new bases, and create 20 jobs. The brand aims to build a system where diverse people can participate through diverse products and work.