Hacobu Launches New Features to Automate Truck Guidance and Calling with AI in its 'MOVO Berth' Truck Reservation Service, Automating 'Decision-Making' at Logistics Hubs.
Hacobu, a company that solves logistics challenges with the power of data, has launched new 'Automatic Assignment' and 'Automatic Calling' features for its truck reservation service 'MOVO Berth'. These AI-powered features automate berth operations, streamlining truck reception by automating the decision-making processes previously handled by site staff, such as guiding trucks after entry and calling the next vehicle.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
- 🤖 AI Analyzed: April 16, 2026 at 01:13 (14h 41m after Collected)
Hacobu Co., Ltd., which solves logistics challenges with the power of data, will begin offering new 'Automatic Assignment' and 'Automatic Calling' features for its truck reservation service 'MOVO Berth'. These new features utilize AI to automate berth operations (the docking area where cargo is loaded and unloaded after a truck enters the facility).
These features automate the decision-making tasks of site personnel, such as guiding trucks after entry and calling the next vehicle, thereby creating an environment where truck reception can proceed more efficiently.
Background of Development: Automating 'Decision-Making' and 'Operations'
In the logistics sector, improving the operational efficiency of logistics centers and factories has become a critical management issue, driven by regulations on driver working hours and chronic labor shortages, particularly in the wake of the so-called '2024 problem' in logistics. The key challenge is how to reduce truck waiting times and operate hubs efficiently with limited personnel.
The introduction of truck reservation services has advanced the visualization of entry reservations and work status. MOVO Berth has also digitized truck reception operations, allowing staff to check berth availability on screen and assign vehicles via drag-and-drop.
However, the decisions and operations of 'which vehicle to assign to which berth' and 'when to call the next vehicle,' based on multiple conditions such as berth availability, work progress, and cargo type, have traditionally been handled by logistics hub staff. This required constant monitoring of screens and ad-hoc responses, leading to increased workload during times with fewer staff or during peak hours.
As truck reservation services become more widespread, the next step required is the automation of vehicle coordination at the berths themselves.
MOVO Berth has achieved the No. 1 market share (*1) in the berth management system market for truck reservation services, supporting the digitization of truck entry reservations, visualization of work status, and recording of waiting times. These new features leverage the operational data and rule settings accumulated in MOVO Berth to take the previously digitized operations a step further, venturing into the automation of 'decision-making' and 'operations.'
Product/Feature Overview
The two features being offered automate points in the truck entry-to-exit flow that previously required intervention from logistics hub staff.
Image of Automation from Truck Entry to Exit
Truck Entry/Reception → For trucks entering without a reservation, automatic assignment allocates them to the optimal berth.
Calling the Driver → Once the berth is ready, the driver is automatically notified.
Unloading/Loading Work
Work Completion → Automatic calling automatically calls the next truck waiting for the same berth.
Next Truck Moves to Berth → Steps 4→5 repeat thereafter.
By linking the 'Automatic Assignment' and 'Automatic Calling' features, truck reception proceeds seamlessly and automatically, eliminating the need for hub staff to constantly monitor screens and perform individual operations.
Automatic Assignment Feature
Assigns incoming trucks to the appropriate berth automatically, based on rules set at the hub. This can reflect unique operational practices, such as cargo type and work content.
Automatic Calling Feature
After work completion, automatically calls the next arrived truck scheduled to use the same berth. Drivers are also notified automatically, minimizing berth idle time.
Feature Highlights
Highlight 1: Consistent Automation from Entry to Exit
By combining automatic assignment and automatic calling, key operations from truck entry reception to berth guidance and calling the next vehicle after work completion can be consistently automated. Hub staff are freed from routine daily operations.
Highlight 2: Automation Reflecting Hub Operational Rules
Automatic assignment is performed based on operational rules set for each hub, allowing for automation that aligns with on-site workflows. Automatic calling allows for setting the timing of calls after work completion and specifying target berths, enabling utilization tailored to the hub's operational style.
Highlight 3: Visualization of Automation Status
The operational status of the automation features can be checked on the berth calendar, and a history of automatic operations is recorded. This allows for understanding which operations were performed automatically, ensuring peace of mind during operation.
Future Outlook
Hacobu will further expand its automation features in MOVO Berth, utilizing AI technology, to promote efficiency at logistics hubs. Through improvements in assignment accuracy using operational data, Hacobu will contribute to enhancing productivity in logistics sites.
About the Truck Reservation Service 'MOVO Berth'
'MOVO Berth,' provided by Hacobu, is the No. 1 market share (*1) truck reservation service that reduces waiting and cargo handling times and improves productivity at logistics sites. It supports the improvement of waiting times and productivity at logistics centers and factories through entry reservations and entry/exit reception. It disperses vehicle entry times and solves the waiting problem with planned inbound and outbound operations. It can also visualize the time spent waiting and working, which can be used for logistics improvement. With flexible product functions that can handle complex operational patterns and extensive implementation support utilizing the rich expertise of dedicated staff, it achieves high success rates in operational establishment after introduction. https://hacobu.jp/
About Hacobu Co., Ltd.
Hacobu develops the cloud logistics management solution 'MOVO' series, logistics DX consulting 'Hacobu Strategy,' and system integration/AI implementation support 'Hacobu Solution Studio.' In addition to providing cloud services such as the truck reservation service 'MOVO Berth' (No. 1 market share for 6 consecutive years (*1)), the fleet management service 'MOVO Fleet,' the dispatch order/management service 'MOVO Vista,' and the AI ordering/transport optimization service 'MOVO PSI,' as well as the smartphone app 'MOVO Driver' which changes drivers' working styles, Hacobu supports the optimization of inter-company logistics as a logistics DX partner. https://hacobu.jp/
*1 Source: Deloitte Tohmatsu MIC Research Institute 'Actual State and Outlook of the Smart Logistics Solution Market [FY2025 Edition]' https://mic-r.co.jp/mr/03650/ Number of vendor-specific sites in the berth management system market. Share is calculated based on the total number of sites of the six major domestic systems that participated in this survey, with their total representing 100% share.
These features automate the decision-making tasks of site personnel, such as guiding trucks after entry and calling the next vehicle, thereby creating an environment where truck reception can proceed more efficiently.
Background of Development: Automating 'Decision-Making' and 'Operations'
In the logistics sector, improving the operational efficiency of logistics centers and factories has become a critical management issue, driven by regulations on driver working hours and chronic labor shortages, particularly in the wake of the so-called '2024 problem' in logistics. The key challenge is how to reduce truck waiting times and operate hubs efficiently with limited personnel.
The introduction of truck reservation services has advanced the visualization of entry reservations and work status. MOVO Berth has also digitized truck reception operations, allowing staff to check berth availability on screen and assign vehicles via drag-and-drop.
However, the decisions and operations of 'which vehicle to assign to which berth' and 'when to call the next vehicle,' based on multiple conditions such as berth availability, work progress, and cargo type, have traditionally been handled by logistics hub staff. This required constant monitoring of screens and ad-hoc responses, leading to increased workload during times with fewer staff or during peak hours.
As truck reservation services become more widespread, the next step required is the automation of vehicle coordination at the berths themselves.
MOVO Berth has achieved the No. 1 market share (*1) in the berth management system market for truck reservation services, supporting the digitization of truck entry reservations, visualization of work status, and recording of waiting times. These new features leverage the operational data and rule settings accumulated in MOVO Berth to take the previously digitized operations a step further, venturing into the automation of 'decision-making' and 'operations.'
Product/Feature Overview
The two features being offered automate points in the truck entry-to-exit flow that previously required intervention from logistics hub staff.
Image of Automation from Truck Entry to Exit
Truck Entry/Reception → For trucks entering without a reservation, automatic assignment allocates them to the optimal berth.
Calling the Driver → Once the berth is ready, the driver is automatically notified.
Unloading/Loading Work
Work Completion → Automatic calling automatically calls the next truck waiting for the same berth.
Next Truck Moves to Berth → Steps 4→5 repeat thereafter.
By linking the 'Automatic Assignment' and 'Automatic Calling' features, truck reception proceeds seamlessly and automatically, eliminating the need for hub staff to constantly monitor screens and perform individual operations.
Automatic Assignment Feature
Assigns incoming trucks to the appropriate berth automatically, based on rules set at the hub. This can reflect unique operational practices, such as cargo type and work content.
Automatic Calling Feature
After work completion, automatically calls the next arrived truck scheduled to use the same berth. Drivers are also notified automatically, minimizing berth idle time.
Feature Highlights
Highlight 1: Consistent Automation from Entry to Exit
By combining automatic assignment and automatic calling, key operations from truck entry reception to berth guidance and calling the next vehicle after work completion can be consistently automated. Hub staff are freed from routine daily operations.
Highlight 2: Automation Reflecting Hub Operational Rules
Automatic assignment is performed based on operational rules set for each hub, allowing for automation that aligns with on-site workflows. Automatic calling allows for setting the timing of calls after work completion and specifying target berths, enabling utilization tailored to the hub's operational style.
Highlight 3: Visualization of Automation Status
The operational status of the automation features can be checked on the berth calendar, and a history of automatic operations is recorded. This allows for understanding which operations were performed automatically, ensuring peace of mind during operation.
Future Outlook
Hacobu will further expand its automation features in MOVO Berth, utilizing AI technology, to promote efficiency at logistics hubs. Through improvements in assignment accuracy using operational data, Hacobu will contribute to enhancing productivity in logistics sites.
About the Truck Reservation Service 'MOVO Berth'
'MOVO Berth,' provided by Hacobu, is the No. 1 market share (*1) truck reservation service that reduces waiting and cargo handling times and improves productivity at logistics sites. It supports the improvement of waiting times and productivity at logistics centers and factories through entry reservations and entry/exit reception. It disperses vehicle entry times and solves the waiting problem with planned inbound and outbound operations. It can also visualize the time spent waiting and working, which can be used for logistics improvement. With flexible product functions that can handle complex operational patterns and extensive implementation support utilizing the rich expertise of dedicated staff, it achieves high success rates in operational establishment after introduction. https://hacobu.jp/
About Hacobu Co., Ltd.
Hacobu develops the cloud logistics management solution 'MOVO' series, logistics DX consulting 'Hacobu Strategy,' and system integration/AI implementation support 'Hacobu Solution Studio.' In addition to providing cloud services such as the truck reservation service 'MOVO Berth' (No. 1 market share for 6 consecutive years (*1)), the fleet management service 'MOVO Fleet,' the dispatch order/management service 'MOVO Vista,' and the AI ordering/transport optimization service 'MOVO PSI,' as well as the smartphone app 'MOVO Driver' which changes drivers' working styles, Hacobu supports the optimization of inter-company logistics as a logistics DX partner. https://hacobu.jp/
*1 Source: Deloitte Tohmatsu MIC Research Institute 'Actual State and Outlook of the Smart Logistics Solution Market [FY2025 Edition]' https://mic-r.co.jp/mr/03650/ Number of vendor-specific sites in the berth management system market. Share is calculated based on the total number of sites of the six major domestic systems that participated in this survey, with their total representing 100% share.