[Hachiban's 'Mala' Enters Its 8th Year with 3 Varieties] New 'Chilled Mala Tantanmen' Debuts in Early Summer to Refresh Your Mood with Numbing Stimulation

Hachiban Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; President & CEO: Masanori Chomarru), which operates 'Hachiban Ramen' founded in 1967 and famous for its 'Vegetable Ramen', will sell two standard products of the Mala series, 'Vegetable Mala Ramen' and 'Mala Kamen', which mark their 8th year of release, for a limited time at all 8ban Ramen stores* from Friday, May 15, 2026. Furthermore, for the first time this year, 'Chilled Mala Tantanmen' will be sold as a cold Mala dish starting Monday, May 25, 2026. All sales are scheduled until late June. ■ 8th Year of Mala Release, This Year's Lineup Hachiban Ramen's Mala series reaches its 8th year of release this year. The two standard products, 'Vegetable Mala Ramen' and 'Mala Kamen', have become established as early summer staples, mainly in the Hokuriku region. This year, to meet the increasing demand for cold noodles in early summer and the seasonal desire to change one's mood with a stimulating taste, we are introducing a cold bowl, 'Chilled Mala Tantanmen', as part of the Mala series. With a lineup of three types including the two standard products, we will deliver the charm of Mala to a wider range of customers. ■ Developer's Thoughts on 'Chilled Mala Tantanmen' This year, marking the 8th year since the launch of Mala, we developed a new 'Chilled Mala Tantanmen' to coincide with June when temperatures rise. With the desire for customers to eat vegetables properly at Hachiban Ramen even in this hotter season, we used the same vegetables as 'Vegetable Ramen', such as cabbage and carrots, and seasoned it cleanly with acidity so that it is easy to eat in the heat. Furthermore, focusing on the strong UV rays of early summer, we combined it with almond milk, which is rich in vitamin E known for its antioxidant effect. The aroma of Mala oil is enhanced, and the soup is finished to be mild yet refreshing so that Mala lovers will be satisfied. ■ 3 Numbing-Spicy Toppings to Enjoy 'Mala' to Your Liking For each product, we offer 3 toppings that allow you to add your preferred spiciness and numbness. 1) [Extra Numbness] Mala Oil A blend of three types of sansho pepper (Sichuan pepper, green Sichuan pepper, and Japanese pepper) providing numbness and a savory aroma. 2) [Extra Spiciness] Onikara 8 (Eight) Chili An original blend of 8 types of chili peppers, including Bhut Jolokia and Habanero. 3) [Extra Spicy Meat] Mala Spicy Meat Miso The deep umami of meat miso and the spiciness of coarsely ground chili peppers. ■ Product Details Part 1! 2 Standard Early Summer Products of the Mala Series On sale Friday, May 15 The standard product of the Mala series, 'Vegetable Mala Ramen', now in its 8th year, is a ramen where you can feel the depth of the soup with the numbness and gorgeous aroma woven by 3 types of sansho pepper, a refreshing citrus scent, the savory aroma of spices, and the umami of miso and vegetables, in addition to the spiciness. On sale Friday, May 15 Hachiban-style mixed noodles 'Kamen', characterized by the umami of bonito, kelp, and chicken, is topped with 'Mala Spicy Meat Miso' featuring the deep umami of meat miso and the spiciness of coarsely ground chili peppers, and 'Mala Oil' highlighting the numbness of 3 types of sansho pepper and a gorgeous, savory aroma. It's a ramen with an addictive, piercing 'numbing spiciness'. Please mix the ingredients well before eating. Part 2! A New Cold Mala Perfect for Early Summer On sale Monday, May 25 'Chilled Mala Tantanmen', a limited-time bowl focusing on the strong UV rays of early summer, uses almond milk* rich in vitamin E. Vitamin E is said to support the barrier function that protects the skin from UV rays, making it a nutrient you want to incorporate in May when UV levels begin to increase the most throughout the year. Aligning with this seasonal background, we combined a rich sesame-scented Tantan soup with a cool soup blending mild richness and savory almond milk, and a sweet and sour sauce, along with the stimulating taste of Mala. Also, wanting customers to eat vegetables properly even in this hotter season, we used the same vegetables as 'Vegetable Ramen', such as cabbage and carrots, and seasoned it cleanly with acidity. It is finished as a satisfying bowl that is refreshing and easy to eat even in the heat. * 'Almond Koka For Barista and Chef' is used for the almond milk. 'Almond Koka' and 'For Barista and Chef' are registered trademarks of Ezaki Glico Co., Ltd. ■ Product Overview Sales Price: ● In-store Menu Vegetable Mala Ramen: 920 yen (1,012 yen including tax) Small Vegetable Mala Ramen: 870 yen (957 yen including tax) Mala Kamen: 880 yen (968 yen including tax) Mala Kamen 2 Portions: 1,080 yen (1,188 yen including tax) Chilled Mala Tantanmen: (Price not specified in text)