Following Himeji, a New Brand Challenge in Shiga Prefecture: 'Kanazawa Shoyu Tonkotsu Hachiban Ramen' Grand Opening at AEON TOWN Konan on April 13 with Seasonal Menu
Hachiban Co., Ltd., operator of the Hokuriku soul food 'Hachiban Ramen,' will open the second location of its new brand, 'Kanazawa Shoyu Tonkotsu Hachiban Ramen,' in Konan City, Shiga Prefecture. This move marks a significant step towards expanding business in the Kansai region and establishing a franchise model.
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- 📰 Published: April 8, 2026 at 20:00
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Hachiban Co., Ltd. (Headquarters: Kanazawa, Ishikawa; President: Masanori Nagamaru), beloved for 59 years as the soul food of Hokuriku, 'Hachiban Ramen,' and currently operating 114 stores in Japan and 178 overseas in Thailand and Vietnam as a franchise chain, will open 'Kanazawa Shoyu Tonkotsu Hachiban Ramen AEON TOWN Konan Store' (Konan City, Shiga Prefecture) on Monday, April 13, 2026.
As a first step in building new bonds with the local community, we will hold a grand opening commemorative campaign.
'Kanazawa Shoyu Tonkotsu Hachiban Ramen,' which continues to evolve with customer feedback, will deliver a new ramen experience to the local community with its special soup using traditional Ono soy sauce from Kanazawa and extra-thick noodles made from 100% Hokkaido wheat.
## From Himeji to Shiga, Creating a New Food Culture Rooted in the Region
In November 2025, we opened our first store in the Kansai region in Himeji City and confirmed our expected customer base at a roadside location. With this second store, we will tackle opening in a suburban commercial facility, accelerating the establishment of an optimal store model for franchise development.
This is the first time our new brand 'Kanazawa Shoyu Tonkotsu Hachiban Ramen' has opened in Shiga Prefecture. 'Hachiban Ramen' was once popular in this area, and we are taking on this challenge again with a renewed commitment to the region.
The restaurant has a total of 47 seats, including 5 tables for four (20 seats), 3 tables for two (6 seats), and 21 counter seats, creating a space that can be comfortably used by individuals as well as families.
The new brand 'Kanazawa Shoyu Tonkotsu Hachiban Ramen' aims to become a store loved and rooted in the community by delivering the novelty of its special soup using traditional 'Ono Soy Sauce' from Kanazawa and extra-thick noodles, along with the nostalgia of the vegetable ramen that has been loved for 59 years since its founding, to the people of Shiga Prefecture.
## Growing with Customer Feedback | Signature Menu 'Kanazawa Shoyu Tonkotsu'
Inheriting the DNA of Hachiban Ramen, which values customer feedback, we conducted surveys at our prototype store (Across Plaza Kojima in Okayama), receiving over 150 responses in one month, 26% of which were constructive suggestions for improvement. Based on common feedback such as 'the noodles are too thin,' 'not enough volume,' and 'lacks punch,' we made improvements, and it has grown into the current 'Kanazawa Shoyu Tonkotsu.' It is an addictive bowl with a powerful soup and extra-thick noodles that leave a strong impression.
## Hachiban Ramen's Long-Selling 'Zaru Ramen' Now Available as a Seasonal Item
As a first step in building new bonds with the local community, we will hold a grand opening commemorative campaign.
'Kanazawa Shoyu Tonkotsu Hachiban Ramen,' which continues to evolve with customer feedback, will deliver a new ramen experience to the local community with its special soup using traditional Ono soy sauce from Kanazawa and extra-thick noodles made from 100% Hokkaido wheat.
## From Himeji to Shiga, Creating a New Food Culture Rooted in the Region
In November 2025, we opened our first store in the Kansai region in Himeji City and confirmed our expected customer base at a roadside location. With this second store, we will tackle opening in a suburban commercial facility, accelerating the establishment of an optimal store model for franchise development.
This is the first time our new brand 'Kanazawa Shoyu Tonkotsu Hachiban Ramen' has opened in Shiga Prefecture. 'Hachiban Ramen' was once popular in this area, and we are taking on this challenge again with a renewed commitment to the region.
The restaurant has a total of 47 seats, including 5 tables for four (20 seats), 3 tables for two (6 seats), and 21 counter seats, creating a space that can be comfortably used by individuals as well as families.
The new brand 'Kanazawa Shoyu Tonkotsu Hachiban Ramen' aims to become a store loved and rooted in the community by delivering the novelty of its special soup using traditional 'Ono Soy Sauce' from Kanazawa and extra-thick noodles, along with the nostalgia of the vegetable ramen that has been loved for 59 years since its founding, to the people of Shiga Prefecture.
## Growing with Customer Feedback | Signature Menu 'Kanazawa Shoyu Tonkotsu'
Inheriting the DNA of Hachiban Ramen, which values customer feedback, we conducted surveys at our prototype store (Across Plaza Kojima in Okayama), receiving over 150 responses in one month, 26% of which were constructive suggestions for improvement. Based on common feedback such as 'the noodles are too thin,' 'not enough volume,' and 'lacks punch,' we made improvements, and it has grown into the current 'Kanazawa Shoyu Tonkotsu.' It is an addictive bowl with a powerful soup and extra-thick noodles that leave a strong impression.
## Hachiban Ramen's Long-Selling 'Zaru Ramen' Now Available as a Seasonal Item