[If You're Spending 11 AM to 4 PM at Kanazawa Station] Spring 'Yell Support Sweets' Debut at JR Kanazawa Station Direct-Connect 'Hacchoya Eki no Kura'

Hachiban Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, President: Masanori Nagamaru), which operates various "food" establishments including 8番らーめん and Japanese-style izakayas mainly in the Hokuriku region, presents 'Hacchoya Eki no Kura Kanazawa Station Store' (Kanazawa Hyakubangai Anto West 3F). This is a Japanese-style izakaya where you can casually dine anytime, offering seasonal set meals and gozen during lunch, and catering to solo drinkers and banquets in the evening.

It serves as a Japanese space where you can comfortably spend your 'just right time,' whether you want to slowly enjoy a Kanazawa-esque tea time, have some time before boarding the Shinkansen, or meet local friends for a 'somewhere in the afternoon' gathering.

This spring, new menus expressing the spring of Ishikawa in Japanese sweets will be introduced as 'Yell Support Sweets,' in collaboration with the 'Nouka Project,' which partners Ishikawa farmers and Japanese confectioners.

Co-creation of Agriculture and Confectionery Nurtured Seasonally for Five Years

'Yell Support Sweets' began in October 2020, and for five years, farmers and Japanese confectioners in Ishikawa Prefecture have continuously created new seasonal products. The achievements built upon the support of many customers, mainly locals, are embodied in this spring's four new items.

Four Spring Menus Depicting Ishikawa's Seasons

・Anko Butter Buche with Strawberry Jam (Confectionery Tsubaya (Kanazawa City) × Kagafruit Land (Sankyo Farm)'s Strawberries)

A collaboration featuring jam made from 'Kaorino,' a strawberry from Kagafruit Land known for its sweet aroma, with Tsubaya's anko and butter. It's a decadent buche that's voluminous yet surprisingly easy to finish, offering a sense of guilty pleasure.

・Noto Blueberry Yokan Dorayaki (Kawata Futaba (Komatsu City) × Hirami Yuki Farm's Noto Blueberries)

Dorayaki filled with yokan made from 'Noto Blueberries,' characterized by their rich flavor, and Kawata Futaba's homemade anko. The combination with the dorayaki's fragrant exterior makes for a highly satisfying treat.

・Jyo Nama Kashi 'Noto Where Toki Dance' (Okashidokoro Sakichi-an (Hakui City) × Kiyoshi Farm's Kanazawa Yuzu)

This 'jyo nama kashi' (high-grade raw Japanese confectionery) is inspired by the beautiful scarlet ibis wings, as Noto (Hakui City) is scheduled for the first release of scarlet ibises in Honshu in late May 2026. The anko, rich with fragrant Kanazawa yuzu, fills the mouth with a refreshing flavor.

・Rice Flour Sanshoku Hanami Dango (Okashidokoro Marunishi (Komatsu City) × Hokushin Nosan (Inaho-sha)'s Rice Flour)

Hanami dango made with rice flour from Inaho-sha (Hokushin Nosan) in the former Tsurugi Town, Hakusan City. The dango will represent cherry blossoms until late April, and then transition to represent irises and wisteria flowers in May, expressing the changing spring flowers.

Fragrant Teas to Complement the Creative Confections

・Original Blend Herb Tea (Herb Farm Pezanne (Tsubata Town) × Hacchoya)

An original blend created by Herb Farm Pezanne using lemon verbena, lemon balm, and chamomile, grown without pesticides or chemical fertilizers on their own farm, specifically paired with the 'Yell Support Sweets.' Its apple-like sweetness and the refreshing touch of lemon-based herbs cleanse the palate, leaving a refreshing aftertaste that calms the mind.

・Kaga Bocha® 'Kaga Kaori' / Matcha 'Ayimori no Shiro' (Amano Tea Shop (Higashiyama, Kanazawa City))

Kaga Bocha 'Kaga Kaori,' passed down through generations at the long-established tea shop 'Amano Tea Shop' with over 400 years of history, is a fragrant tea brewed from the veins and roots of new tea leaves. It releases its aroma the moment hot water is poured, characterized by its deep flavor. Matcha 'Ayimori no Shiro' was also carefully selected from a wide variety.

Product Overview

Product Name: Nouka Creative Confections and Tea Set - 800 yen (tax included) *Creative confections can be taken out.

Sales Period: April 1, 2026 (Wed) - Mid-June 2026 (approx.) *Sales period is subject to change.

Sales Store: Hacchoya Eki no Kura Kanazawa Station Store (1-1 Kinoshinbocho, Kanazawa City, Ishikawa Prefecture, Kanazawa Hyakubangai Anto West 3F)

　　　　　TEL (076) 234-1124

　　　　 【Yell Support Sweets Sales Hours】11:00 AM - 4:00 PM (Business Hours 11:00 AM - 11:00 PM (Last Order: 10:30 PM))

Hacchoya Eki no Kura Official Website: https://www.ekinokura.jp/

　　　　　　 Instagram: https://www.instagram.com/hacchoya/

What is the Nouka Project?

This project brings together farmers and Japanese confectioners in Ishikawa Prefecture to collaborate on creating new Japanese sweets using local agricultural products. It aims to connect 'agriculture' and 'confectionery,' draw out the appeal of regional ingredients, and pass down Ishikawa's food culture to the next generation. By fostering direct interaction between agricultural producers and confectioners, the project expands the possibilities of ingredients and promotes the charm of the region both within and outside the prefecture through seasonal creative Japanese sweets and events.

●Nouka Project Instagram: https://www.instagram.com/noukapj/

●Nouka Project Facebook: https://www.facebook.com/noukapj/

What are 'Yell Support Sweets'?

'Yell Support Sweets' are creative confections and tea sets offered at Hacchoya Eki no Kura Kanazawa Station Store, operated by Hachiban Co., Ltd. In collaboration with the 'Nouka Project,' these sweets are made by Japanese confectioners using local agricultural products, served with teas carefully selected by tea shops in the prefecture, allowing customers to enjoy them in Hacchoya's unique relaxing atmosphere.

'Yell Support Sweets' were launched in October 2020 as a menu item to support the 'Nouka Project.' They have featured a wide variety of local agricultural products transformed into seasonal Japanese sweets. In line with Hachiban's philosophy of 'supporting regional food,' the company has incorporated sweets made with blueberries from 'Hirami Yuki Farm,' which was affected by the Noto Peninsula earthquake in 2024, and processed agricultural products from 'Kanazawa Daichi,' which suffered flood damage from linear precipitation in 2025. A portion of the sales from these items is donated to the farms. The project celebrated its 5th anniversary in the fall of 2025.

'Yell Support Sweets' will continue to be a unique initiative by Hachiban, promoting regional appeal and local consumption.

About Hachiban Co., Ltd.

Founded in February 1967 as '8番ラーメン,' the company began franchising in September of the same year (incorporated on January 21, 1971). In October 1977, the brand name was changed from '8番ラーメン' to '8番らーめん' targeting families. Currently, '8番らーめん' operates 114 stores domestically and 176 stores overseas (Thailand, Vietnam) mainly in the Hokuriku region (as of December 20, 2025). In addition, through various brands such as Japanese-style izakayas 'Hacchoya,' 'Chouhachi,' and 'Ichino Kura,' the company continues to take on challenges to deliver Hachiban's deliciousness to a wide range of customers, from everyday meals to special occasions.

Moving forward, the Hachiban Group, guided by its management vision of 'Making people and towns smile and energetic through 'food' and 'hospitality',' will sincerely strive to realize the 'happy lives' of all stakeholders, including the local community and customers, aiming to become a company loved both in Japan and overseas, embodying 'Food is Hachiban.'

Company Name: Hachiban Co., Ltd.

Representative: Masanori Nagamaru, President and Representative Director

Location: 1-12-18 Shinkanda, Kanazawa City, Ishikawa Prefecture, 921-8582

Founded: February 11, 1967

Business Activities: ● Restaurant Franchise Chain Business

　　　　　　　　　　● Restaurant Management and Operation Consignment Business

　　　　　　　　　　● Manufacturing, Processing, and Sales of Food and Food Raw Materials

　　　　　　　　　　● Import, Export, and Sales of Foodstuffs and Seasonings

Capital: 1.51845 billion yen

Number of Stores (as of March 20, 2026): 8番らーめん | 290 stores

　　　　　　　　　　　　　　　　　　　　　　114 stores domestically, 178 stores overseas (175 in Thailand, 3 in Vietnam)

　　　　　　　　　　　　　　　　　　　　　　Japanese Cuisine Stores | 11 stores domestically

URL: https://www.hachiban.co.jp