[If you spend 11:00 to 16:00 at Kanazawa Station] Spring 'Yell Ouenka' newly introduced at 'Hatchoya Ekinokura' directly connected to JR Kanazawa Station

Operated by Hachiban Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; President and CEO: Masanori Nagamaru), which provides various 'food' offerings centering around the Hokuriku region such as Hachiban Ramen and Japanese-style izakayas, "Hatchoya Ekinokura - Kanazawa Station Branch" (Kanazawa Hyakubangai Anto West 3rd Floor) is a Japanese food izakaya that can be easily used at any time. It accommodates everything from set meals utilizing seasonal ingredients during the day to solo drinking and banquets at night.

Whether you want to slowly enjoy a Kanazawa-style tea time, have a little time before boarding the bullet train, or are looking for a place 'somewhere past noon' with local friends, you can use it as a Japanese-style space to spend a relaxing 'just right amount of time'.

This spring, the "Yell Ouenka" (Cheer Sweets), in collaboration with the "Noka Project" by farmers and Wagashi (Japanese sweets) artisans in Ishikawa Prefecture, introduces a menu that expresses Ishikawa's spring through Wagashi.

5 Years of Co-creation of Farming and Sweets Nurtured Each Season
Since its start in October 2020, 5 years ago, farmers and Wagashi artisans in Ishikawa Prefecture have continuously created new "Yell Ouenka" works each season. The track record built up while being supported by many customers, mainly locals, lives on in these 4 spring items.

4 Spring Menus Depicting Ishikawa's Seasons
- Strawberry Jam An-Butter Bouchee (Wagashi Shop Tsubaya (Kanazawa City) x Strawberries from Kaga Fruit Land (Sankyo Noen))
A collaboration between Kaga Fruit Land's jam made with "Kaorino" strawberries standing out with a sweet aroma, and Tsubaya's red bean paste and butter. Despite its generous volume, it is an enchanting bouchee that you can eat easily and experience a sense of guilty pleasure.