Abareru-kun and Fukushima Brewery haccoba Collab: Craft Sake 'Suisui Dondon Danrandan' Capturing Furudono Town's Nature to be Released

haccoba, a brewery in Minamisoma, Fukushima, is collaborating with comedian Abareru-kun to release 'Suisui Dondon Danrandan' on May 7, 2026. This craft sake uses rice grown by Abareru-kun and local native plants, embodying the terroir of Furudono Town.
新製品NQ 92/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 24, 2026 at 02:00
  • 🔍 Collected: April 23, 2026 at 17:32
  • 🤖 AI Analyzed: April 23, 2026 at 21:40 (4h 8m after Collected)
haccoba -Craft Sake Brewery- (Representative: Taisuke Sato), based in Minamisoma and Namie, Fukushima Prefecture, will release 'Suisui Dondon Danrandan,' a craft sake created in collaboration with comedian Abareru-kun, starting May 7, 2026.

As part of his 'Abareru-kun's Adventure Club' activities, Abareru-kun began rice farming in Furudono Town in 2025. This sake was developed to allow consumers to experience the natural beauty of Furudono Town by fermenting that rice together with native plants collected from the town's mountains.

A preview is scheduled for April 24 at 'CRAFT SAKE WEEK 2026 with OMAKASE byGMO at ROPPONGI HILLS,' an event organized by Hidetoshi Nakata, who facilitated this collaboration.

### Brewing Born from the Passion of a TV Shoot
The project was sparked during a shoot for the TV segment 'Nihonmono Gakkou' (Nihonmono School) on 'Doyou wa Nani suru!?'. When Abareru-kun visited haccoba with Hidetoshi Nakata and Natsumi Uga, the topic of Abareru-kun's rice field in Furudono Town came up. Nakata's suggestion to 'make sake together' led to this collaboration.

### A Challenging Brew Embodying Fukushima's Terroir
Abareru-kun wanted to create a drink that adults could enjoy, complementing his efforts to teach children about nature. For haccoba, Furudono Town is a place of deep connection; they already use local native plants for their standard brew 'zairai [forest].' This new sake is positioned as a special edition of the zairai series.

The botanical ingredients include Magnolia (Kobushi) flowers, Lindera (Aburachan) flowers, Ground Ivy (Kakidoushi), and Mugwort (Yomogi). The aim was to create a project rooted in the local environment rather than just focusing on buzz.

### Product Overview: 'Suisui Dondon Danrandan'
- **Flavor:** A herbal forest aroma and freshness reflecting Furudono's nature, layered with fruity notes like grapes. It aims for a deep, complex, yet highly drinkable ('suisui') taste.
- **Label Design:** Based on the 'zairai' series design, featuring Abareru-kun popping his face out from the organic 'soil' motif, representing his roots in the local community.
- **Naming:** Named by Abareru-kun, it means 'drinking together happily and warmly.'
- **Details:** 500ml, available from May 7, 2026, until sold out.
- **Sales Channels:** haccoba online store and Odaka Station Brewery & PUBLIC MARKET.