Haagen-Dazs 'The Milk' TV CM 2nd Edition! New TV CM 'Earnestly, Rich.' starring Kiara Nakanishi Starts Broadcasting from Saturday, April 25

Haagen-Dazs Japan, Inc. (Headquarters: Meguro-ku, Tokyo; President: Akiyo Sato) will start broadcasting the new TV CM "Earnestly, Rich." episode for its mini cup 'The Milk' nationwide from Saturday, April 25.

The mini cup 'The Milk' is a core product released in March 2025 and sold year-round. In fiscal 2025, it achieved 137% of its sales plan, gaining support from many customers as the definitive milk ice cream. In its second year since release, we are implementing new communication measures to further nurture the brand.

About the New TV CM "Earnestly, Rich." Episode

This work is the second edition of the 'The Milk' TV CM, continuing to feature actress Kiara Nakanishi. In the new TV CM, the pure worldview of 'The Milk' is expressed in a grand, pure white space. Kiara Nakanishi skates comfortably and smoothly, directing the rich, creamy melting sensation of 'The Milk'. Filming took place in Hokkaido during winter. We created a natural skating rink and depicted a beautiful white world, just like milk ice cream.

About the Mini Cup 'The Milk'

While offering a rich milk flavor from the very first bite, its refreshing aftertaste has gained popularity, achieving a cumulative total of 10 million servings in the 10 months since its release in March 2025. It is expanding its support as a staple Haagen-Dazs flavor.

Features: A milk ice cream that uses four simple ingredients: milk, sugar, eggs, and salt, allowing you to luxuriously enjoy the taste of carefully selected Haagen-Dazs ingredients. Using 100% Hokkaido raw milk as ingredients for cream, etc., you can feel the richness and sweetness of the milk the moment you put it in your mouth, along with a refreshing aftertaste.

Price: 373 yen (Suggested retail price: tax included) *Reduced tax rate applies

Special Site URL: https://www.haagen-dazs.co.jp/products/special/the-milk/

The overview of the new TV CM is as follows.

New TV CM Overview

CM Story

"I wish I could stay pure forever." With these words in her heart, under a clear blue sky, Kiara Nakanishi skates comfortably forever in a silver-white world.

The second-year TV CM for 'The Milk' depicts the product's feature of "100% Hokkaido raw milk (*)" in a pure and straightforward worldview. In an endlessly clear landscape, this CM impressively expresses the richness and refreshing aftertaste of 'The Milk'.

(*) Used as raw material for cream, skim concentrated milk, and sweetened condensed milk.

TV CM "Earnestly, Rich." Episode Contents

TV CM Overview

Title: "Earnestly, Rich." Episode (15 seconds) Cast: Kiara Nakanishi Narration: I wish I could stay pure forever... The Milk! Haagen-Dazs Broadcast Start Date: Saturday, April 25, 2026 Broadcast Area: Nationwide 15-second TV CM Video URL: https://youtu.be/8hxB48Wy6Z8 30-second Special Edit Video URL: https://youtu.be/SvLy7PGKat8

Performer Profile

Kiara Nakanishi Despite having no acting experience, she won numerous film awards for her debut role as a heroine in the movie "My Sunshine", including the 49th Hochi Film Award for Best New Artist, the 37th Nikkan Sports Film Award Yujiro Ishihara Award for Best Newcomer, and the 98th Kinema Junpo Best Ten New Actress Award. Additionally, she started figure skating at the age of 4, and alongside singles, she began practicing ice dance from the age of 9. In ice dance, she participated in the Japan Figure Skating Novice Championships and won a bronze medal. She is a multilingual fluent in English and French in addition to Japanese. She is also studying Korean.

Promotion Development

Contents

In addition to the TV CM, a special video advertisement will be displayed on the B2 floor of Shibuya Scramble Square.

Broadcast Period: Monday, May 11, 2026 - Sunday, May 17 Media: Shibuya Scramble Square UC Chika Vision (B2 Floor) *Please refrain from contacting station staff, railway companies, or the facility regarding this matter.

Furthermore, we will strengthen SNS measures and digital advertisements linked to the TV CM, expanding communication mainly to the younger generation.

Product Overview

Haagen-Dazs Mini Cup Staple Products *Lineup

* 'The Milk' is excluded as it is mentioned above.

Product: Mini Cup 'Vanilla' Features: You can enjoy the sweet and rich aroma of Madagascar vanilla. Red vi... (truncated)