Preparing for the Expected Heatwave in 2026: A "Just Apply" Cooling Item - Instant *1 Coolness of "Instant *1 -8℃ *2" with a Single Application! "ululis Ice Roll-On"
Japan is preparing for another intensely hot summer in 2026, following a record-breaking heatwave in 2025. H2O Inc. is launching the "ululis Water-In Ice Roll-On," a portable body lotion that provides an instant cooling sensation of up to -8℃ with a single application. This product aims to offer a new portable heat countermeasure solution.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:00
- 🔍 Collected: April 8, 2026 at 11:30
- 🤖 AI Analyzed: April 18, 2026 at 14:47 (243h 16m after Collected)
H2O Inc. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo, Representative Director & President: Osamu Kato) will launch the "ululis Water-In Ice Roll-On," a cooling*1 type body lotion from the MIZU Shampoo ululis line, which focuses on beauty water※3. It will be available in limited quantities starting Saturday, April 25, 2026, at drugstores and variety shops nationwide.
Japan experienced its hottest summer on record in 2025※4, and an early end to the rainy season and severe heat are expected in 2026. While heat countermeasure goods like handy fans and neck coolers have become commonplace, ululis offers a cooling*1 type body lotion in a convenient, portable roll-on format that can be used quickly anywhere. We propose this product as a new option for "portable heat countermeasures" to help you spend the harsh summer more comfortably.
※1 Immediately after application ※2 Sensation immediately after application under conditions of 30°C with wind (our research) ※3 Refers to serum ingredients ※4 Source: Japan Meteorological Agency "Japanese Seasonal Average Temperature" https://www.data.jma.go.jp/cpdinfo/temp/sum_jpn.html ＊1 Menthol (cooling ingredient)
Product Overview
・Product Name: ululis Water-In Ice Roll-On
・Price: ¥1,078 (tax included)
・Release Date: Saturday, April 25, 2026
・Sales Channels: Drugstores and variety shops nationwide (excluding one store)
・How to Use: Roll the applicator onto areas you wish to cool, such as your wrists or neck. After use, lightly wipe the head ball and the bottle opening, and close the cap tightly.
◎ The head ball is made of stainless steel (metal).
◎ As it contains menthol and alcohol, it may cause a stinging sensation around the eyes and nose. Those with particularly sensitive skin are advised to refrain from use.
Product Features
POINT 1: Instant *1 Cooling Sensation of "-8°C" *1 with Cooling Ingredient*1 Formulation
The cooling ingredient*1 penetrates the skin※5, providing a refreshing sensation. Simply roll it directly onto areas you wish to cool, such as your neck, wrists, or nape, to experience a cool, refreshing feeling from the moment of application*1. Using it in conjunction with a handy fan is also recommended.
POINT 2: Formulated with 10 Types of "Ice Beauty Water"※3*2
With a formulation unique to ululis, which emphasizes hydration and moisturizing care, it contains "10 types of Ice Beauty Water※3*2." Carefully selected ingredients such as Norwegian glacier water*3, eucalyptus leaf extract*4, and peppermint leaf extract*5 provide moisture and prepare the skin with a cool, comfortable feel.
POINT 3: A Refreshingly Dewy "Aqua Chamomile" Scent
The "Aqua Chamomile scent," the same as used in the "ululis Water Conc. Moisture Hair Treatment," has been adopted. This refreshing and clean scent, which has been well-received by many customers, is perfect for a mood change during the hot season.
POINT 4: Four Free Formulations for Easy Everyday Use
Mineral oil-free / Colorant-free / Paraben-free / Cruelty-free (no animal testing)
We have prioritized skin health and carefully selected ingredients.
※1 Immediately after application ※2 Sensation immediately after application under conditions of 30°C with wind (our research) ※3 Refers to serum ingredients ※5 To the stratum corneum *1 Menthol (cooling ingredient) *2 Water (Norwegian glacier water), Eucalyptus leaf extract, Peppermint leaf extract, Edelweiss flower/leaf extract, Tea tree leaf extract, Aloe vera leaf extract, Lemongrass leaf/stem extract, Yuzu fruit extract, Kuromoji leaf extract, Melissa leaf extract (all moisturizing) *3 Water (Norwegian glacier water) (moisturizing) *4 Eucalyptus leaf extract (moisturizing) *5 Peppermint leaf extract (moisturizing) *6 Edelweiss flower/leaf extract (moisturizing) *7 Tea tree leaf extract (moisturizing) *8 Aloe vera leaf extract (moisturizing) *9 Lemongrass leaf/stem extract (moisturizing) *10 Yuzu fruit extract (moisturizing) *11 Kuromoji leaf extract (moisturizing) *12 Melissa leaf extract (moisturizing)
About MIZU Shampoo ululis
ululis is a MIZU Shampoo that was launched in April 2021, focusing on "hair moisture content."
Aiming for "15% moisture content"※6 for ideal hair condition, over 90% of the formula consists of beauty serum ingredients※7, leading to moisturized, dewy beautiful hair.
It is available in five series: "AQUA" for moisture care, "VITA.C" for EX damage care, "PINKme" for frizz control, "kirameki" for shine correction, and "Premium" for damage and hydration care.
You can choose the series that best suits your preferred feel and concerns.
※6 Our research ※7 Including water, excluding base agents
