Hakuhodo Products Launches Art Co-creation Program with People with Disabilities Through Business Alliance with Cross Team
Hakuhodo Products has partnered with Cross Team to launch the "Co-creation Creative Workshop," a program where people with disabilities (Challenged Designers®) and corporate employees co-create art. This initiative aims to promote DE&I and contribute to business outcomes.
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Hakuhodo Products Inc. (Headquarters: Koto-ku, Tokyo; President & CEO: Masakazu Hashimoto), a company specializing in customer touchpoint implementation, has announced the launch of its "Co-creation Creative Workshop." This program, offered through a business alliance with Cross Team (Cross Company Inc., Headquarters: Setagaya-ku, Tokyo), enables people with disabilities (Challenged Designers®) affiliated with Cross Team and employees of client companies to partner and co-create businesses.
The program aims to continuously deploy the outputs generated through co-creation within companies' business and brand activities, linking them to actual business results. It is designed to leverage the talents of Challenged Designers® to create new value together with clients.
*Challenged Designer® is a registered trademark of Cross Company Inc.
Promoting DE&I (Diversity, Equity, Inclusion) within companies is a crucial theme for realizing a society where diverse individuals can exercise their abilities, extending beyond internal human capital management. However, many challenges persist, such as "inability to create mechanisms to involve employees," "training and events ending without connecting to business or brand activities," and "failure to link to value creation within corporate activities." To address these issues, Hakuhodo Products and Cross Team have designed a program where people with disabilities are considered "partners in business creation." By continuously utilizing the art and creative works born from co-creation within clients' business and brand activities, the program aims to achieve tangible business results.
Solution details page: https://www.h-products.co.jp/solutions/sustainability/kyoso-creative-workshop/
■ Three Steps to Continuously Generate Business Results Together
Step 1: Interview and Implementation Plan
Carefully interview clients about their challenges and objectives, and design mechanisms from the planning stage to enable proactive employee participation.
Step 2: Workshop Implementation
Hold an experiential workshop where Challenged Designers® and client company employees co-create and produce art. Participants experience diverse values and deepen their understanding of DE&I.
Step 3: Commercialization and PR Measures
Develop the art and creative works created in the workshop into products, novelties, exhibitions, advertisements, digital content, etc. Support the establishment and implementation of mechanisms for these creations to be used in business activities and continuously utilized.
Examples of commercialization
■ Significance of the Co-creation Creative Workshop
Creation of Real Connections
The experience of working together on creation generates "insights" that cannot be gained through lectures, making it easier for employees to internalize DE&I.
Update of Relationships
Sharing the passion for creation with Challenged Designers® transforms perceptions, leading to recognition as "partners who create value together."
Establishment of a Sustainable Social Participation Model
By disseminating the creations and the stories behind them both internally and externally, the program builds continuous relationships and roles, not just one-off engagements.
■ Collaboration System
Through the business alliance with Cross Team, a platform is provided where participants and people with disabilities can maximize their creativity while respecting each other's sensibilities.
In collaboration with Hakuhodo Products' specialized project team for sustainability, "SUSTAINABLE ENGINE," comprehensive support is provided, from sustainability strategy design to commercialization of works and PR activities.
This workshop is a DE&I implementation program that starts with a co-creation experience involving proactive employee participation and links the creations to business activities.
Challenged Designers® and clients aim to establish a sustainable model that simultaneously realizes the social participation of people with disabilities and enhances the value of client companies.
About Cross Team
Name: Cross Team (Cross Company Inc.)
Through the power of "co-creation," we plan and operate various projects that expand the possibilities for everyone, regardless of their differences, and provide high-quality design and unique stories.
Location: 1F, 6-2-17 Fukasawa, Setagaya-ku, Tokyo 158-0081
Representative Partners: Katsuya Kato, Yoshitaka Matsukawa
Established: June 1, 2017 Website: https://crossteam.jp/
About SUSTAINABLE ENGINE
Leveraging its strength as a customer touchpoint implementation company, this is a specialized project team composed of experts with both advertising/promotion expertise and execution capabilities, as well as knowledge and achievements in the sustainable domain.
The program aims to continuously deploy the outputs generated through co-creation within companies' business and brand activities, linking them to actual business results. It is designed to leverage the talents of Challenged Designers® to create new value together with clients.
*Challenged Designer® is a registered trademark of Cross Company Inc.
Promoting DE&I (Diversity, Equity, Inclusion) within companies is a crucial theme for realizing a society where diverse individuals can exercise their abilities, extending beyond internal human capital management. However, many challenges persist, such as "inability to create mechanisms to involve employees," "training and events ending without connecting to business or brand activities," and "failure to link to value creation within corporate activities." To address these issues, Hakuhodo Products and Cross Team have designed a program where people with disabilities are considered "partners in business creation." By continuously utilizing the art and creative works born from co-creation within clients' business and brand activities, the program aims to achieve tangible business results.
Solution details page: https://www.h-products.co.jp/solutions/sustainability/kyoso-creative-workshop/
■ Three Steps to Continuously Generate Business Results Together
Step 1: Interview and Implementation Plan
Carefully interview clients about their challenges and objectives, and design mechanisms from the planning stage to enable proactive employee participation.
Step 2: Workshop Implementation
Hold an experiential workshop where Challenged Designers® and client company employees co-create and produce art. Participants experience diverse values and deepen their understanding of DE&I.
Step 3: Commercialization and PR Measures
Develop the art and creative works created in the workshop into products, novelties, exhibitions, advertisements, digital content, etc. Support the establishment and implementation of mechanisms for these creations to be used in business activities and continuously utilized.
Examples of commercialization
■ Significance of the Co-creation Creative Workshop
Creation of Real Connections
The experience of working together on creation generates "insights" that cannot be gained through lectures, making it easier for employees to internalize DE&I.
Update of Relationships
Sharing the passion for creation with Challenged Designers® transforms perceptions, leading to recognition as "partners who create value together."
Establishment of a Sustainable Social Participation Model
By disseminating the creations and the stories behind them both internally and externally, the program builds continuous relationships and roles, not just one-off engagements.
■ Collaboration System
Through the business alliance with Cross Team, a platform is provided where participants and people with disabilities can maximize their creativity while respecting each other's sensibilities.
In collaboration with Hakuhodo Products' specialized project team for sustainability, "SUSTAINABLE ENGINE," comprehensive support is provided, from sustainability strategy design to commercialization of works and PR activities.
This workshop is a DE&I implementation program that starts with a co-creation experience involving proactive employee participation and links the creations to business activities.
Challenged Designers® and clients aim to establish a sustainable model that simultaneously realizes the social participation of people with disabilities and enhances the value of client companies.
About Cross Team
Name: Cross Team (Cross Company Inc.)
Through the power of "co-creation," we plan and operate various projects that expand the possibilities for everyone, regardless of their differences, and provide high-quality design and unique stories.
Location: 1F, 6-2-17 Fukasawa, Setagaya-ku, Tokyo 158-0081
Representative Partners: Katsuya Kato, Yoshitaka Matsukawa
Established: June 1, 2017 Website: https://crossteam.jp/
About SUSTAINABLE ENGINE
Leveraging its strength as a customer touchpoint implementation company, this is a specialized project team composed of experts with both advertising/promotion expertise and execution capabilities, as well as knowledge and achievements in the sustainable domain.