Hakuhodo Gravity and Hakuhodo Cabin Win Gold at 2026 Clio Awards, One of the World's Top Three Advertising Awards

The 'CRAFTMAN, SHIPS' 50th-anniversary campaign, spearheaded by the joint project team 'CREATIVE SESSION' combining Hakuhodo Gravity's expertise and Hakuhodo Cabin's skills, won the Gold in the Design Craft Animation category at the 2026 Clio Awards. In an era of AI-generated videos, this campaign completely excluded digital processing. Instead, craftsmen spent 600 hours using 42.5km of thread to create hundreds of embroidery frames, capturing the vibration and texture of the thread in a stop-motion animation to express an unwavering passion for clothes-making.