ADFEST is a leading international creative festival established in 1998, representing the Asia-Pacific region. It is a globally authoritative award that honors outstanding creativity in advertising, marketing, digital, and production.

What was the "CRAFTMAN, SHIPS" campaign about?

The campaign was created for SHIPS Inc.'s 50th Anniversary. It aimed to encapsulate SHIPS' 50-year stance of 'The Best Ordinary' with the statement 'Proceeding While Still Green.' It emphasized craftsmanship by using traditional embroidery techniques and materials like canvas and blue thread, completely avoiding digital processing.

What specific awards did the campaign win at ADFEST 2026?

The campaign won a Gold award in the FILM CRAFT LOTUS category for POST-PRODUCTION (Animation (In-Camera or Digital)) and a Silver award in the PRINT & OUTDOOR CRAFT LOTUS category for PRINT & OUTDOOR CRAFT LOTUS (Illustration).

What is the significance of winning both at ADFEST and Spikes Asia?

Winning at both ADFEST and Spikes Asia, two major advertising festivals in Asia, marks a consecutive achievement and highlights the campaign's exceptional quality and impact on a regional and international level.

Hakuhodo Gravity and Hakuhodo C's Double Win at ADFEST 2026 with Gold and Silver Awards

Q: What was the theme of ADFEST 2026?

The theme of ADFEST 2026 was 'Human+', questioning how human creativity can generate new value in an era of advancing technology like AI.

Published Mar 30, 2026 11:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 5 min read ・ Source: PR TIMES

A joint project by Hakuhodo Gravity and Hakuhodo C's has won both a Gold and a Silver award at ADFEST 2026.

The "CRAFTMAN, SHIPS" 50th Anniversary Campaign for SHIPS Inc., planned and produced by the project team "CREATIVE SESSION," which fuses the expertise of Hakuhodo Gravity (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Yasuyuki Kurohara) and the technology of Hakuhodo C's (Headquarters: Shibuya-ku, Tokyo; President & CEO: Motoya Sunouchi), has won a "GOLD" award in the FILM CRAFT category and a "SILVER" award in the PRINT & OUTDOOR CRAFT category at "ADFEST 2026" held in Pattaya, Thailand. This remarkable achievement follows their Grand Prix win at "Spikes Asia 2026," marking consecutive wins at two major Asian advertising festivals.

ADFEST, established in 1998, is a leading international creative festival representing the Asia-Pacific region. It is known as a globally authoritative award that honors outstanding creativity in a wide range of fields, including advertising, marketing, digital, and production. This year's theme was "Human+," questioning how human creativity can generate new value in an era of advancing technology like AI. In response, this campaign, under the slogan "The Best Ordinary," encapsulated SHIPS' unwavering 50-year stance with the statement "Proceeding While Still Green." It completely eliminated digital processing, using canvas fabric, also used for "ship sails," and the brand's symbolic blue thread for materials. Through "embroidery," the origin of clothing creation, it was visualized with overwhelming craftsmanship. In an era where AI can generate videos in minutes, this campaign took 600 hours, using 42.5 km of thread and hundreds of "embroidery frames (stills)" to create an animation, expressing the passion of "loving clothes immensely" inherent in the brand, through the hands of the artisans who make the clothes.

【Award Details】 ■ Advertiser: SHIPS Inc. 50th Anniversary Campaign "CRAFTMAN, SHIPS" ■ Award: ADFEST 2026 Gold: FILM CRAFT LOTUS Category POST-PRODUCTION (Animation (In-Camera or Digital)) Silver: PRINT & OUTDOOR CRAFT LOTUS Category PRINT & OUTDOOR CRAFT LOTUS (Illustration) ■ Winners Creative Director: Ryo Hozoji (Hakuhodo Gravity) Art Director: Kentaro Harano (Hakuhodo C's) Copywriter: Koji Nozawa (Hakuhodo C's) Producer: Yusuke Tabata (Hakuhodo Gravity) / Daichi Yanaginuma (Hakuhodo C's) ■ Production Company: Hakuhodo C's <img src="https://prcdn.freetls.fastly.net/release_image/57218/12/57218-12-29bf761e8637b0a14c55ffb5fbdfaa99-1080x1080.png?width=1950&

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Source: PR TIMES
Category: News

Hakuhodo Gravity and Hakuhodo C's Double Win at ADFEST 2026 with Gold and Silver Awards

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