Hakuhodo Gravity and Hakuhodo Cabin Double Awarded Gold and Silver at "ADFEST 2026"
The project team "CREATIVE SESSION" by Hakuhodo Gravity and Hakuhodo Cabin received both a Gold and a Silver Award at "ADFEST 2026" for the SHIPS 50th Anniversary Campaign "CRAFTMAN, SHIPS." This follows their Grand Prix win at "Spikes Asia 2026," showcasing the value of human creativity in the AI era through artisan-made embroidery animation.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 08:10 (585h 14m after Collected)
Hakuhodo Gravity (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Yasuyuki Kurohara) and Hakuhodo Cabin (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Motoya Sunouchi) formed the project team "CREATIVE SESSION," which led the planning and production of the SHIPS 50th Anniversary Campaign "CRAFTMAN, SHIPS." This campaign received a "GOLD (Gold Award)" in the FILM CRAFT category and a "SILVER (Silver Award)" in the PRINT & OUTDOOR CRAFT category at "ADFEST 2026" (AdFest), held in Pattaya, Thailand.
This remarkable achievement marks consecutive wins at Asia's two major advertising festivals, following the top award, "Grand Prix," at "Spikes Asia 2026."
ADFEST, established in 1998, is an international creative festival representing the Asia-Pacific region. It is known as a globally authoritative award that celebrates outstanding creative works across a wide range of fields, including advertising, marketing, digital, and production. This year, under the theme of 'Human+', which questions whether human creativity can generate new value in a world where technology like AI is evolving, this campaign embodied SHIPS' unwavering stance over 50 years, upholding "the best ordinary," in the statement "Keep moving forward in blue." It completely eliminated digital processing, using canvas fabric also used for "ship sails" and the brand's symbolic blue thread as materials, visualizing overwhelming craftsmanship through "embroidery," the origin of clothing making.
In an era where AI can generate videos in minutes, artisans spent 600 hours, using 42.5km of thread, to create hundreds of "embroidery frames" and compile them into an animation, expressing the brand's passion for "loving clothes so much" through the hands of clothing artisans.
[Details of Award Results]
■ Advertiser: SHIPS Co., Ltd. 50th Anniversary Campaign "CRAFTMAN, SHIPS"
■ Award: ADFEST 2026
Gold Award: FILM CRAFT LOTUS category POST-PRODUCTION (Animation (In-Camera or Digital))
Silver Award: PRINT & OUTDOOR CRAFT LOTUS category PRINT & OUTDOOR CRAFT LOTUS (Illustration)
■ Awardees
Creative Director: Ryo Hozoji (Hakuhodo Gravity)
Art Director: Kentaro Harano (Hakuhodo Cabin)
Copywriter: Koji Nozawa (Hakuhodo Cabin)
Producers: Yusuke Tabata (Hakuhodo Gravity) / Daichi Yanagiuma (Hakuhodo Cabin)
■ Production Company: Hakuhodo Cabin
This remarkable achievement marks consecutive wins at Asia's two major advertising festivals, following the top award, "Grand Prix," at "Spikes Asia 2026."
ADFEST, established in 1998, is an international creative festival representing the Asia-Pacific region. It is known as a globally authoritative award that celebrates outstanding creative works across a wide range of fields, including advertising, marketing, digital, and production. This year, under the theme of 'Human+', which questions whether human creativity can generate new value in a world where technology like AI is evolving, this campaign embodied SHIPS' unwavering stance over 50 years, upholding "the best ordinary," in the statement "Keep moving forward in blue." It completely eliminated digital processing, using canvas fabric also used for "ship sails" and the brand's symbolic blue thread as materials, visualizing overwhelming craftsmanship through "embroidery," the origin of clothing making.
In an era where AI can generate videos in minutes, artisans spent 600 hours, using 42.5km of thread, to create hundreds of "embroidery frames" and compile them into an animation, expressing the brand's passion for "loving clothes so much" through the hands of clothing artisans.
[Details of Award Results]
■ Advertiser: SHIPS Co., Ltd. 50th Anniversary Campaign "CRAFTMAN, SHIPS"
■ Award: ADFEST 2026
Gold Award: FILM CRAFT LOTUS category POST-PRODUCTION (Animation (In-Camera or Digital))
Silver Award: PRINT & OUTDOOR CRAFT LOTUS category PRINT & OUTDOOR CRAFT LOTUS (Illustration)
■ Awardees
Creative Director: Ryo Hozoji (Hakuhodo Gravity)
Art Director: Kentaro Harano (Hakuhodo Cabin)
Copywriter: Koji Nozawa (Hakuhodo Cabin)
Producers: Yusuke Tabata (Hakuhodo Gravity) / Daichi Yanagiuma (Hakuhodo Cabin)
■ Production Company: Hakuhodo Cabin