H&M Studio Creates Custom Performance Look for Global Pop Icon Anitta

Photo by IUDE RÌCHELE on Getty Images

H&M announces that global pop icon Anitta has worn a custom performance look created by H&M Studio.

H&M Studio designer, Kathrin Deutsch (Kathrin Deutsch)

This look is a unique creation made exclusively for Anitta. Designed by the H&M Studio design team based on her personality and performance style, it embodies boldness, confidence, and a free-spirited energy.

Anitta during her actual fitting session

The design was led by Kathrin Deutsch of H&M Studio. Created for a performance watched by audiences worldwide, the look was crafted to fully express Anitta’s distinctive character.

A custom H&M Studio look specially made for Anitta. The fitting process reflects the pursuit of the perfect fit, showcasing the craftsmanship of H&M Studio in this one-of-a-kind creation.

The look features a flowing hooded cape, a cut-out detailed top, wrap straps, sheer sleeves, and utilitarian details—all styled in an all-white ensemble. Additionally, rhinestone-embellished belts and a body harness enhance her commanding stage presence.

Crystal decorations add intricate detail to this one-of-a-kind custom piece. Hand-finished with precision, the embellishments symbolize Anitta’s bold and fearless stage style.

This collaboration represents a creative partnership between Anitta, a globally influential artist, and H&M Studio.

Comment from Anitta

Global pop icon Anitta wearing the custom creation by H&M Studio

"This is a very special moment for me. Performing in front of people around the world is always a great joy and a precious opportunity to express myself.

This custom look by H&M Studio truly captures my essence—strong, sporty, and a little wild. I feel it’s exactly who I am on stage."

Anitta during her fitting at H&M STUDIO Anitta adding a personal message to a signed visual

Comment from Kathrin Deutsch, H&M Studio Designer

"Anitta is one of the most captivating performers in the world. For this look, we wanted to express her boldness, free spirit, and unique presence.

Seeing her wear this outfit and stand on stage with such confidence was a great joy for us."

About H&M Studio

H&M Studio is a premium design line that represents H&M’s fashion-forward vision and craftsmanship. By blending innovative design with refined details, it offers collections for everyone who enjoys self-expression.