H&M MOVE, H&M HOME, and SOLAR CLUB Launch a Collection Themed Around 'Movement' and 'Connection'

This collection merges H&M MOVE and H&M HOME, offering a range of lifestyle goods designed for enjoyment from morning to night, including technical running wear, swimwear, oversized t-shirts, tableware, and curated beach accessories.

Based on the idea of viewing 'movement' not merely as performance but as a social activity, this collaboration redefines movement as a space for human connection. The sportswear and home goods are designed for use in various scenes, from sunrise runs and swimming in the sea, lakes, or rivers, to long-table gatherings at sunset.

SOLAR CLUB: Movement that Creates Connection
Founded by Anne-Laure Faou and Alice Gerault between Paris and Marseille, Solar Club began as a group of creators who gather offline to move, talk, and build things together. It has since grown into a curated creative community. What started as an intuitive initiative has evolved into a deliberate creative ecosystem. Solar Club is designed to foster genuine connections among a new generation of cultural leaders in art, design, fashion, and hospitality.

"Solar Club aims to design meaningful collective experiences where movement becomes a catalyst for opportunity and connection," say founders Anne-Laure Faou and Alice Gerault. "For us, the sun has always been a symbol of that energy. H&M MOVE and H&M HOME are partners who understand that movement goes beyond just physical activity. Our goal is to bring people together under the same sun and create moments that resonate."

At the heart of this collaboration is a newly designed sun symbol. For Solar Club, the sun represents energy, warmth, and connection. Developed in collaboration with the H&M MOVE design team, this graphic expresses a sense of unity through rays converging at the center. The graphic may look like a sun or a circle of people. Both interpretations capture and symbolize the spirit of this collaboration.

Collection: MOVE MEETS HOME
The design reflects Solar Club's sophisticated French aesthetic. The graphics are subtle and not overpowering. The color palette harmonizes sun-bleached, faded tones with deep hues like chocolate plum.

H&M MOVE's technical running wear serves as an entry point to a broader vision of 'movement' that extends to gathering places. The lineup includes 20 items for men and women, such as running tops, running shorts, swimwear, vintage-style t-shirts, and a meditation hoodie designed for all-day wear.

"When researching the evolution of wellness culture, I discovered Solar Club and found it to be a standout. The fusion of exercise, creativity, and connection was essential and beautiful. The space, bathed in sunlight and sea water, emphasized 'being present' over competing," said Marie Fredros, Head of Design at H&M MOVE.

H&M HOME's capsule collection reflects Solar Club's unique daily rituals where design and conversation intersect, such as sharing breakfast after a workout or enjoying a long dinner while watching the sunset. Using materials like stainless steel, stoneware, and raw cotton, the collection features hidden messages engraved, printed, or embroidered throughout. Through these subtle details, each of the 9 items in the collection carries a piece of the members' voices.

"In the collaboration with Solar Club, we focused on a community-driven design approach with the product at its core. At H&M HOME, we translated the sense of 'gathering'—sharing breakfast after a run, meditating on the beach, or enjoying a long dinner at dusk—into a curated capsule collection," said Evelina Kravaev Söderberg, Head of Design at H&M HOME.

The entire collaboration collection was designed with the hope that it will come alive through gatherings this summer season and beyond. H&M MOVE, H&M HOME, and Solar Club invite communities around the world to meet, move, and reconnect in the real world under the same sun.