[Stella McCartney x H&M] Pre-Shopping Event Attended by Kozue Akimoto, emma, Ai Otsuka and More
The Stella McCartney and H&M collaboration collection will be launched on May 7th, with a pre-shopping event held at H&M Harajuku store. Kozue Akimoto, emma, Ai Otsuka, and others attended to celebrate the launch of the collection, which merges old and new with a focus on sustainability.
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- 📰 Published: May 2, 2026 at 01:51
- 🔍 Collected: May 1, 2026 at 17:32
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Stella McCartney's collaboration collection with H&M, which revisits her masterpieces, merges old and new, and considers sustainability, will be released on Thursday, May 7th, at select H&M stores and the official online store (hm.com).
Campaign page:
Campaign page
To celebrate the launch, a pre-shopping event was held at the H&M Harajuku store.
The event was attended by numerous talents, models, singers, and press representatives, including Kozue Akimoto, emma, and Ai Otsuka, who grandly celebrated the launch of the collection.
Kozue Akimoto
emma
Ai Otsuka
Katimi Ai and Manaha Hosoda, both noted in the fashion industry, served as DJs for the event, further enlivening the launch of this collection.
DJ Katimi Ai and Manaha Hosoda
Many fashion icons who resonated with Stella's and Ann-Sofie's vision for this collection and its sustainable story also attended.
It was a very warm time filled with enthusiastic praise for the outfits and items they wore.
KANAKA
Mai Miyagi YAMATO
IVAN Hanna Mina
Yuma Kardasian
This collection will be released on Thursday, May 7th, at H&M Shibuya, Shinjuku, and Umeda stores, as well as the official online store (hm.com).
Look forward to the launch of this highly anticipated and rare collection.
Campaign page:
Campaign page
To celebrate the launch, a pre-shopping event was held at the H&M Harajuku store.
The event was attended by numerous talents, models, singers, and press representatives, including Kozue Akimoto, emma, and Ai Otsuka, who grandly celebrated the launch of the collection.
Kozue Akimoto
emma
Ai Otsuka
Katimi Ai and Manaha Hosoda, both noted in the fashion industry, served as DJs for the event, further enlivening the launch of this collection.
DJ Katimi Ai and Manaha Hosoda
Many fashion icons who resonated with Stella's and Ann-Sofie's vision for this collection and its sustainable story also attended.
It was a very warm time filled with enthusiastic praise for the outfits and items they wore.
KANAKA
Mai Miyagi YAMATO
IVAN Hanna Mina
Yuma Kardasian
This collection will be released on Thursday, May 7th, at H&M Shibuya, Shinjuku, and Umeda stores, as well as the official online store (hm.com).
Look forward to the launch of this highly anticipated and rare collection.