[Limited to 300 Bottles per Store] Hair Salon Anphi Launches 10% Off Summer Campaign for '33' Shampoo Starting June 1

Egrant Corporation (Headquarters: Shinjuku-ku, Tokyo; CEO: Eiji Nakamura) announced that it will hold a 'Summer Campaign' starting Monday, June 1, 2026, featuring its private brand (PB) product, the '33 (Thirty-Three)' shampoo and treatment. This series was earnestly developed with the hair and scalp in mind by 33 hair experts.

During the campaign period, the '33' shampoo and treatment series will be available at a 10% discount off the regular price, limited to the first 300 bottles at each participating store.

The '33' series was developed by 33 hair professionals who seriously considered the health of the hair and scalp. The campaign is being held with the hope that customers will care for their hair and scalp through daily home care during a season when summer-specific damage from sunlight, UV rays, sweat, sebum, and drying air conditioning is a concern. The company encourages customers to take this opportunity to try the '33' series.

Summer Campaign Overview

Period: Monday, June 1, 2026 – Friday, July 31, 2026 Target Product: '33' Shampoo & Treatment Series Discount: 10% OFF the regular price Sales Location: In-store at Anphi hair salons * The campaign will end as soon as stock runs out.

What is '33 Shampoo & Treatment'?

'As professionals who touch the hair and scalps of many customers daily, we wanted to create something we could genuinely recommend.' 'As hair experts, we want to bring a smile to as many customers as possible.'

Development started from these aspirations of 33 hair experts.

The 33 experts actually used the prototypes at home every day, providing detailed feedback on usability, scent, and finishing texture.

After repeatedly creating prototypes and carefully adjusting the blending ratio of each ingredient down to 0.1% increments, the product was finally completed.

Sales began on July 1, 2025, at hair salons and on Amazon.

Features

◆ Feature 01: Carefully Selected Blend. Skincare-Inspired Shampoo

Born from the idea that 'beautiful hair comes from a healthy scalp,' this is a low-irritation* skincare-inspired shampoo.

The 33 experts were particular about the ingredients, carefully selecting what they truly believed was necessary for the scalp and hair. It prevents scalp dryness and maintains moisture while thoroughly removing excess dirt, leading to a healthy scalp.

* Patch-tested. However, this does not mean that skin irritation will not occur in all people.

◆ Feature 02: The 'Answer' Born from Teaming Up with a Salon Cosmetics Manufacturer

Developed in collaboration between 33 hair experts and a salon-exclusive cosmetics manufacturer. The final product was achieved after repeated prototyping, adjusting ingredient ratios down to 0.1%, and undergoing various tests. The 'answer' that could not have been reached if either side was missing is the 33 Shampoo & Treatment.

◆ Feature 03: Smooth Texture Even for Hair Damaged by Color or UV Rays

Contains multiple damage hole repair ingredients*1 and beauty serum ingredients*2. Even hair damaged by UV rays, bleaching, or perming becomes moisturized, resulting in a smooth texture you will want to keep touching. The product has been perfected for use especially by those with damaged hair.

*1 Common ingredients: Hydrolyzed keratin, hydrolyzed collagen / Deep Moist only: Hydrolyzed eggshell membrane [Hair repair ingredients] *2 Silky Smooth Shampoo: Yuzu fruit extract, Sage leaf extract, Plum fruit extract, Cornflower extract [Moisturizing ingredients] / Silky Smooth Treatment: Yuzu fruit extract [Moisturizing ingredient], Camellia seed oil, Macadamia seed oil, Sunflower seed oil [Emollient ingredients] / Deep Moist Shampoo & Treatment: Ceramide NG, Ceramide AG, Ceramide NP, Ceramide EOP, Ceramide AP [Hair repair ingredients]

Product Lineup (2 Types)

Silky Smooth

[Silky Smooth] Comes together smoothly and feels silky. For a texture you'll want to keep touching. Shampoo / Treatment * White Lily scent 280ml/g each: 2,640 yen (tax included) Summer Campaign Special Price ⇒ 10% OFF: 2,376 yen (tax included)

Deep Moist

[Deep Moist] Intensive repair for severely damaged hair from bleaching and perming. For a moist and soft texture. Shampoo / Treatment * White Musk scent 280ml/g each: 2,640 yen (tax included) Summer Campaign Special Price ⇒ 10% OFF: 2,376 yen (tax included)

Deep Moist Sales