K-Beauty Festival "SEOUL LIFE" Lands in Ginza for the First Time with Over 10,000 Enthusiastic Attendees; Largest Pop-up Event Decided at Maison KOSÉ Ginza

Maison KOSÉ Ginza × Seoul Life (SEOUL LIFE)

The latest Japan-Korea collaborative beauty products gather in Ginza! This event, held three times previously, is now scaling up even further, with the 4th SEOUL LIFE POP UP confirmed to take place in the Ginza area!

The K-Beauty pop-up event "SEOUL LIFE," which began in Tokyo's Shibuya in 2025, will move its stage to Ginza for the first time for its fourth installment. Each time, the event has been so successful that the surrounding roads were filled with visitors, attracting a total of over 10,000 beauty enthusiasts across three events over nine days. This time, through its first collaboration with "Maison KOSÉ Ginza," a directly managed store of Japan's leading cosmetics manufacturer KOSÉ, it will be reborn as a "premium K-Beauty showcase" that transcends the concept of a K-Beauty pop-up.

[SEOUL LIFE] Event Overview

* 6/5 (Friday): Pre-opening for invited guests (by invitation only) * 6/6 (Saturday) ~: General public opening

[Event Hours] 11:00-17:00 *Last entry 16:30 (Maison KOSÉ Ginza is open until 19:00) [Location] Maison KOSÉ Ginza, 7-10-1 Ginza, Chuo-ku, Tokyo, 1st and 2nd floors

Footprints of Enthusiasm: The Power of "Experience" That Attracted Over 10,000 People

"SeoulLife," which started in fiscal year 2025, recorded over 10,000 cumulative attendees in just three events (total of nine days). Tickets consistently sold out on the same day, and the excitement extending outside the venue proves how deeply K-Beauty has taken root in the lives of Japanese people.

* 10,000+ people: Cumulative visitors in FY2025 * 100%: Ticket sell-out rate for all dates * Over 100 people: Empathy from top influencers

This time, through the first collaboration with Maison KOSÉ, we will leverage the overwhelming customer attraction power cultivated so far to create a space where visitors can experience the latest Korean beauty and the diverse brands offered by KOSÉ across the board.

This special 14-day event will bring together dozens of notable brands that are still difficult to obtain in Japan, allowing visitors to experience the latest Korean beauty. Many companies participating in a Japanese event for the first time will be present, with various Korean brands covering everything from skincare to inner beauty, perfumes, food, and beauty devices. Furthermore, we will offer numerous exclusive contents that can only be experienced here, thanks to collaborations between popular brands and multiple companies!

This excellent opportunity to directly "see, touch, and try" popular rising brands from Korea offline will expand the new possibilities of K-Beauty as a platform connecting brands and customers.

[SEOUL LIFE] Event Features

The venue will offer many enhanced events compared to previous editions.

Attendees will also receive many gifts. In addition to the first unveiling of our own products, we will also offer very popular Korean food!

Furthermore, popular Korean idols might even visit Japan?!

There will also be fun contents like the popular crane game where you always win, receipt photo booths, and cosmetic decorations, as well as the opportunity to purchase Korean cosmetics not yet available in Japan.

* Cosmetic crane game * Receipt photo booth * Cosmetic decoration

*Details on exhibiting brands, event plans, schedules, etc., will be gradually announced on official SNS. We are diligently preparing to deliver more comprehensive information, so please check our official accounts for the latest updates.

[Organizer's Message]

"SEOUL LIFE is not just a place to chase trends. It is a creative space where Japanese and Korean aesthetics blend equally, allowing individuals to discover a new self. We promise an experience that will stir the heart, elevating the enthusiasm shared with over 10,000 people to date in Ginza, a symbol of Japanese beauty culture."

Company Profile

GYSEOUL Co., Ltd. Location: 9F, 92-14 Teheran-ro, Gangnam-gu, Seoul, Republic of Korea Homepage: https://gyseoul.co.kr/ Instagram: @seoullife_japan

KOSÉ Corporation Founded in 1946, KOSÉ is a cosmetics manufacturer. It owns highly acclaimed brands both domestically and internationally, such as DECORTÉ, Sekkisei, JILL STUART Beauty, and ADDICTION. Maison KOSÉ Ginza, the venue, is a directly managed store operated by KOSÉ, offering a comprehensive selection of diverse KOSÉ brands. Store Homepage: https://maison.kose.co.jp/site/p/concept_store.aspx Instagram