Gunze Unveils 42-Meter Long '130th Anniversary' Advertisement at Sakurabashi Avenue, JR Osaka Station
To celebrate its 130th anniversary, Gunze has launched a 42-meter massive advertisement at JR Osaka Station. The campaign targets younger demographics with a self-deprecating 'Unreadable' theme.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 22:00
- 🔍 Collected: April 7, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 21:34 (320h 4m after Collected)
Gunze Limited (Headquarters: Kita-ku, Osaka; President: Toshiyasu Saguchi) has started displaying a "Gunze 130th Anniversary" advertisement at the Sakurabashi Avenue of JR Osaka Station from Monday, April 6, 2026, as part of its 130th-anniversary project.
Through this massive 42-meter advertisement, visitors can fully experience Gunze's 130-year history.
◆ Gunze 130th Anniversary Advertisement
Gunze is celebrating its 130th anniversary this year and is working on various initiatives to let more people know about the company. As one of these initiatives, in April—a time when many start new chapters in their lives—a 42-meter advertisement utilizing the passage from end to end has been posted at Sakurabashi Avenue. It serves as a medium to make Gunze feel more familiar to those commuting to work or school. From the JR Osaka Station side, it introduces Gunze's current business, and from the Nishi-Umeda Station side, it traces the history since its founding in 1896, depicting the future heading forward.
◆ Advertisement Overview
- Location: JR Osaka Station, Sakurabashi Avenue
(The passage connecting JR Osaka Station to Osaka Metro Yotsubashi Line Nishi-Umeda Station and Hanshin Osaka-Umeda Station)
- Period: Monday, April 6, 2026, to Sunday, April 19, 2026
◆ Gunze 130th Anniversary Project
As a project for its 130th anniversary, Gunze is disseminating information primarily targeting younger generations through the web. All contents consistently use the self-deprecating reality that younger generations "cannot read" Gunze's company name, while expressing the stance that the company will continue to undergo unpredictable (unreadable) evolution under the theme: "Unreadable, GUNZE."
Reaching the milestone of 130 years, we aimed to create playful content that symbolizes not just the history itself, but the "unreadable" fun of the future. Currently, the 130th-anniversary website and web videos have been released, and we are developing content on Gunze's official YouTube channel.
Through this massive 42-meter advertisement, visitors can fully experience Gunze's 130-year history.
◆ Gunze 130th Anniversary Advertisement
Gunze is celebrating its 130th anniversary this year and is working on various initiatives to let more people know about the company. As one of these initiatives, in April—a time when many start new chapters in their lives—a 42-meter advertisement utilizing the passage from end to end has been posted at Sakurabashi Avenue. It serves as a medium to make Gunze feel more familiar to those commuting to work or school. From the JR Osaka Station side, it introduces Gunze's current business, and from the Nishi-Umeda Station side, it traces the history since its founding in 1896, depicting the future heading forward.
◆ Advertisement Overview
- Location: JR Osaka Station, Sakurabashi Avenue
(The passage connecting JR Osaka Station to Osaka Metro Yotsubashi Line Nishi-Umeda Station and Hanshin Osaka-Umeda Station)
- Period: Monday, April 6, 2026, to Sunday, April 19, 2026
◆ Gunze 130th Anniversary Project
As a project for its 130th anniversary, Gunze is disseminating information primarily targeting younger generations through the web. All contents consistently use the self-deprecating reality that younger generations "cannot read" Gunze's company name, while expressing the stance that the company will continue to undergo unpredictable (unreadable) evolution under the theme: "Unreadable, GUNZE."
Reaching the milestone of 130 years, we aimed to create playful content that symbolizes not just the history itself, but the "unreadable" fun of the future. Currently, the 130th-anniversary website and web videos have been released, and we are developing content on Gunze's official YouTube channel.