Gunosy Completes Business Acquisition of 'Yoyaku Top 10' via Subsidiary Game8
Gunosy's subsidiary Game8 acquired the pre-registration service 'Yoyaku Top 10' on April 1, 2026. This allows integrated marketing support and data analysis for game apps from pre-release to post-release.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 01:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 00:01 (487h 13m after Collected)
Gunosy Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Kentaro Nishio, hereinafter "Gunosy") announces that its consolidated subsidiary, Game8 Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Shunsuke Sawamura, hereinafter "Game8"), has agreed to take over the business related to the pre-registration service for smartphone apps "Yoyaku Top 10" from Yoyaku Top 10 Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Sho Yamada, hereinafter "Yoyaku Top 10 Inc."), and has concluded a business transfer agreement.
From April 1, 2026, the operational structure of this business has been completely succeeded by Game8, and as an asset that contributes to strengthening the revenue base of the Gunosy Group's media business, we have started providing services under a new structure.
■ Background and Purpose of the Business Transfer: Realization of "Consistent Support" from Pre-release to Post-release
The Gunosy Group has set the re-growth of its existing media business and the strengthening of its profitability as pillars of its management strategy. Game8, which operates one of the largest comprehensive game information sites in Japan, began a business alliance with Yoyaku Top 10 Inc. in July 2025, and has been developing a promotion model that provides one-stop support from app awareness acquisition to pre-registration and post-release operation.
Since the start of the alliance, by multiplying the know-how of both companies, steady results were obtained in marketing support for publisher companies. Therefore, to further speed up decision-making and improve the value of provided services, we decided to integrate the structure through business transfer. With this, we will establish a system that can provide a consistent user experience from "before game release to after release," and promote the improvement of the media value of the entire group.
■ Improvement of Matching Accuracy by Fusing Data Analysis and Operational Know-how
With this business transfer, Game8 will accelerate the following initiatives.
1. Collaboration in Product Development:
We will utilize the knowledge of operating one of the largest media in Japan and the data analysis platform that Game8 has cultivated in "Yoyaku Top 10" to expand pre-registration recommendation functions optimized for individual users. This will provide users with encounters with games of higher interest, and client companies with promotion opportunities of higher accuracy.
2. Maximization of Marketing Efficiency:
As competition in the smartphone game market intensifies and user acquisition costs soar, we will visualize the ROI (return on investment) of promotions by centrally utilizing data from pre-registration to game strategy. Through this, we will contribute to the business growth of publisher companies from multiple angles.
■ Future Outlook: Improvement of Corporate Value through Re-growth of Existing Businesses
Through this business transfer, Gunosy will further solidify the business foundation of Game8 and strengthen the revenue structure of the entire group. Moving forward, under the philosophy of "Optimally delivering information to people around the world," we will continue to increase the value of existing businesses by deploying media operation know-how.
We will continue to work together as a group with the aim that this matter will contribute to the sustainable development of the Gunosy Group and the entire game industry.
■ Gunosy Company Overview
Gunosy advocates the corporate philosophy of "Optimally delivering information to people around the world" and provides media such as the information curation app "Gunosy"...
From April 1, 2026, the operational structure of this business has been completely succeeded by Game8, and as an asset that contributes to strengthening the revenue base of the Gunosy Group's media business, we have started providing services under a new structure.
■ Background and Purpose of the Business Transfer: Realization of "Consistent Support" from Pre-release to Post-release
The Gunosy Group has set the re-growth of its existing media business and the strengthening of its profitability as pillars of its management strategy. Game8, which operates one of the largest comprehensive game information sites in Japan, began a business alliance with Yoyaku Top 10 Inc. in July 2025, and has been developing a promotion model that provides one-stop support from app awareness acquisition to pre-registration and post-release operation.
Since the start of the alliance, by multiplying the know-how of both companies, steady results were obtained in marketing support for publisher companies. Therefore, to further speed up decision-making and improve the value of provided services, we decided to integrate the structure through business transfer. With this, we will establish a system that can provide a consistent user experience from "before game release to after release," and promote the improvement of the media value of the entire group.
■ Improvement of Matching Accuracy by Fusing Data Analysis and Operational Know-how
With this business transfer, Game8 will accelerate the following initiatives.
1. Collaboration in Product Development:
We will utilize the knowledge of operating one of the largest media in Japan and the data analysis platform that Game8 has cultivated in "Yoyaku Top 10" to expand pre-registration recommendation functions optimized for individual users. This will provide users with encounters with games of higher interest, and client companies with promotion opportunities of higher accuracy.
2. Maximization of Marketing Efficiency:
As competition in the smartphone game market intensifies and user acquisition costs soar, we will visualize the ROI (return on investment) of promotions by centrally utilizing data from pre-registration to game strategy. Through this, we will contribute to the business growth of publisher companies from multiple angles.
■ Future Outlook: Improvement of Corporate Value through Re-growth of Existing Businesses
Through this business transfer, Gunosy will further solidify the business foundation of Game8 and strengthen the revenue structure of the entire group. Moving forward, under the philosophy of "Optimally delivering information to people around the world," we will continue to increase the value of existing businesses by deploying media operation know-how.
We will continue to work together as a group with the aim that this matter will contribute to the sustainable development of the Gunosy Group and the entire game industry.
■ Gunosy Company Overview
Gunosy advocates the corporate philosophy of "Optimally delivering information to people around the world" and provides media such as the information curation app "Gunosy"...