GUESS JEANS Launches "GUESS JEANS Artist Series" Project, First Collection with Local Artist udai to Release on April 18, 2026
GUESS JEANS initiates a new project, "GUESS JEANS Artist Series," collaborating with Japanese local artists. The first collection, featuring artist udai, will launch on April 18, 2026, at GUESS JEANS Tokyo. The project aims to reinterpret GUESS JEANS' denim culture and self-expression through local artistic perspectives, creating new apparel and content.
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- 📰 Published: April 14, 2026 at 00:13
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GUESS JEANS announced the launch of its "GUESS JEANS Artist Series" project, a collaboration with local Japanese artists. The inaugural collection, developed with artist udai, is scheduled for release on April 18, 2026, at GUESS JEANS Tokyo. This initiative seeks to re-examine the brand's core identity of "denim culture" and "self-expression" through the lens of artists active in Japan's cultural scene, particularly Tokyo. The project will transform artists' visual works into products and content, offering new creative expressions that reflect the intersection of street, art, and music cultures in contemporary Tokyo. The first collection, featuring udai, will include photography-based items such as T-shirts (¥8,690) and hoodies (¥16,390), available in sizes M, L, XL, and XXL. GUESS JEANS plans continuous collaborations with various artists as part of this series. udai is a filmmaker, photographer, and graphic artist affiliated with the Tokyo-based creative group YouthQuake. GUESS JEANS is an American West Coast lifestyle brand with 40 years of denim history, founded by Nicolai Marciano, emphasizing sustainability and innovation in denim fashion.