GUESS Releases Latest Visuals Featuring Fashion Icon MICH
GUESS has unveiled its latest visual campaign featuring model and creator MICH. The campaign showcases key pieces from the Spring/Summer collection, including iconic bags and new denim, expressing the brand's modern and free worldview.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:30
- 🔍 Collected: April 11, 2026 at 00:27 (4h 57m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:27 (217h 0m after Collected)
GUESS is pleased to announce the release of its latest visuals featuring MICH, a model and creator active both domestically and internationally.
This campaign introduces trend-setting looks that enhance the mood of the Spring/Summer season, starting with GUESS's iconic bags, followed by the latest denim and dresses. Through light and sophisticated styling, we express GUESS's unique modern and free worldview.
MICH, who garners strong support both in Japan and abroad, showcases each look with her own sensibility in these visuals, bringing out new facets of the brand's appeal. Please pay attention to the contemporary, borderless style that is broadcast from Tokyo to the global stage.
The collection will be sequentially released starting April 13th at GUESS stores nationwide and on the official online site.
■ Profile
MICH
Born March 6, 1998. Regular model for the magazine "Sweet." A bilingual individual fluent in Chinese, she is active globally across various stages in beauty and fashion.
She also produces cosmetics and apparel, and her sense is noted among her peers. With over 2 million total followers across social media, she is a highly influential figure as a fashion icon. In 2024, she released her first photobook "25," which topped Amazon's book rankings and garnered significant attention.
@mi0306chi
About GUESS
GUESS?, LCC offers apparel and denim that aligns with modern lifestyles.
This campaign introduces trend-setting looks that enhance the mood of the Spring/Summer season, starting with GUESS's iconic bags, followed by the latest denim and dresses. Through light and sophisticated styling, we express GUESS's unique modern and free worldview.
MICH, who garners strong support both in Japan and abroad, showcases each look with her own sensibility in these visuals, bringing out new facets of the brand's appeal. Please pay attention to the contemporary, borderless style that is broadcast from Tokyo to the global stage.
The collection will be sequentially released starting April 13th at GUESS stores nationwide and on the official online site.
■ Profile
MICH
Born March 6, 1998. Regular model for the magazine "Sweet." A bilingual individual fluent in Chinese, she is active globally across various stages in beauty and fashion.
She also produces cosmetics and apparel, and her sense is noted among her peers. With over 2 million total followers across social media, she is a highly influential figure as a fashion icon. In 2024, she released her first photobook "25," which topped Amazon's book rankings and garnered significant attention.
@mi0306chi
About GUESS
GUESS?, LCC offers apparel and denim that aligns with modern lifestyles.