[GUESS JEANS] Announces Collaboration Items with HYSTERIC GLAMOUR
GUESS JEANS has announced a new collaboration with HYSTERIC GLAMOUR. The 'Spring 2026 Collection', blending California skate culture with bold graphics, will launch on April 4.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 22:26 (551h 30m after Collected)
Under the leadership of Chief New Business Development Officer Nicolai Marciano, GUESS JEANS is proud to announce a new collaboration with HYSTERIC GLAMOUR. This partnership symbolizes a powerful and creative dialogue between two brands that have driven global denim, youth culture, and counterculture design.
Connecting the creative communities of California and Tokyo, this project has achieved a new creative fusion across cities and cultures, centered on the shared values of "individuality," "rebellious spirit," and "bold visual storytelling."
GUESS JEANS unveils its Spring 2026 campaign themed around nostalgia and candid self-expression. While inheriting the striking visual expressions and subcultural spirit built by both brands, it reinterprets archival elements from a modern perspective. It features talents who freely embody the worldviews of both brands, depicted through cinematic direction.
The shoot took place at a motel in Los Angeles. It consists of three scenes: an intimate motel room, a custom studio set, and the motel's exterior bathed in West Coast light, expressing a world where surf, skate, music, and underground culture intersect. It finishes with a nostalgic yet modern visual, combining playfulness with provocation.
About the Collection
The Spring 2026 collection merges classic GUESS JEANS silhouettes with HYSTERIC GLAMOUR's bold graphic expressions against the backdrop of California's surf and skate culture.
Vintage-feel West Coast GUESS? graphics and HYSTERIC GLAMOUR's iconic motifs have been reconstructed through layering, collage, and remixing.
It features crafted details such as appliqued labels on pockets and tags sewn on like archival stickers. Furthermore, by combining denim treated with embossing and laser treatments with retro multi-stripe materials reminiscent of Venice Beach, it proposes a bold wardrobe where nostalgia and newness coexist.
The GUESS JEANS × HYSTERIC GLAMOUR Spring 2026 collection is scheduled to be released sequentially starting April 4 at GUESS JEANS Tokyo and the official online store.
Keywords: GUESS JEANS, GUESS, HYSTERIC GLAMOUR, Nobuhiko Kitamura, California, Rock
Connecting the creative communities of California and Tokyo, this project has achieved a new creative fusion across cities and cultures, centered on the shared values of "individuality," "rebellious spirit," and "bold visual storytelling."
GUESS JEANS unveils its Spring 2026 campaign themed around nostalgia and candid self-expression. While inheriting the striking visual expressions and subcultural spirit built by both brands, it reinterprets archival elements from a modern perspective. It features talents who freely embody the worldviews of both brands, depicted through cinematic direction.
The shoot took place at a motel in Los Angeles. It consists of three scenes: an intimate motel room, a custom studio set, and the motel's exterior bathed in West Coast light, expressing a world where surf, skate, music, and underground culture intersect. It finishes with a nostalgic yet modern visual, combining playfulness with provocation.
About the Collection
The Spring 2026 collection merges classic GUESS JEANS silhouettes with HYSTERIC GLAMOUR's bold graphic expressions against the backdrop of California's surf and skate culture.
Vintage-feel West Coast GUESS? graphics and HYSTERIC GLAMOUR's iconic motifs have been reconstructed through layering, collage, and remixing.
It features crafted details such as appliqued labels on pockets and tags sewn on like archival stickers. Furthermore, by combining denim treated with embossing and laser treatments with retro multi-stripe materials reminiscent of Venice Beach, it proposes a bold wardrobe where nostalgia and newness coexist.
The GUESS JEANS × HYSTERIC GLAMOUR Spring 2026 collection is scheduled to be released sequentially starting April 4 at GUESS JEANS Tokyo and the official online store.
Keywords: GUESS JEANS, GUESS, HYSTERIC GLAMOUR, Nobuhiko Kitamura, California, Rock