[GUCCI] A moment at the Gucci store with Lee Know of Stray Kids
New visuals and a movie featuring Stray Kids' Lee Know, Gucci's global brand ambassador, wearing the 'Generation Gucci' pre-fall collection have been released.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 10:00
- 🔍 Collected: June 1, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 19:06 (8h 39m after Collected)
The latest visuals and a movie capturing a moment spent at a Gucci shop by Lee Know of the globally popular boy group Stray Kids, who serves as Gucci's global brand ambassador, have been released. The visuals capture the intersection of Lee Know's natural presence and the Gucci worldview within a space surrounded by the 'Generation Gucci' pre-fall collection, which integrates designs from different generations into a story based on a single aesthetic. In these visuals, Lee Know naturally wears two looks from 'Generation Gucci,' highlighting a sophisticated mood. The first look features a cotton acetate faille coat, cotton denim pants with web stripes, a stretch jersey T-shirt, and the shoulder bag 'Lunetta,' which means 'little moon' in Italian. The second look features a cotton denim biker jacket with web stripes, cotton denim pants, a soft rayon jersey T-shirt, and the 'Paparazzo,' a one-handle bag with a supple, relaxed silhouette featuring web stripes and a horsebit, emphasizing the Gucci style.
FAQ
What is the focus of the new Gucci campaign?
It highlights the 'Generation Gucci' pre-fall collection featuring Stray Kids' Lee Know.