【GUCCI】Gucci Announces New Campaign 'The Original Sinner' Featuring Jannik Sinner

Gucci has announced a new campaign, 'The Original Sinner,' featuring its global brand ambassador, Jannik Sinner. Built around a play on his name, this campaign expresses his unique presence and authenticity. Through this collaboration, the Maison deepens its ongoing dialogue with tennis, reinterpreting iconic sports codes. It honors his commitment as an athlete who approaches the game with a unique style, capturing the true meaning of being 'original.'

Images Courtesy of Gucci

Sinner, who has served as a global brand ambassador for over four years, remains natural yet consistently fresh in this campaign, just as he is on the court. He effortlessly embodies the fusion of sports and style, heritage and modernity—a hallmark of an 'original.' The playful visual of a tennis ball depicted as an apple symbolizes not only his excellence on the court but also the unique spirit he brings to both sports and fashion.

For over half a century, tennis has been an essential inspiration for Gucci. This relationship dates back to the 1970s, when accessories collections introduced the elegance of the tennis lifestyle to fashion.

Throughout his journey with the Maison, Sinner has consistently challenged conventional norms both on and off the court. Beyond his historic victories in major tournaments, he embodies a unique approach as an Italian champion, exemplified by memorable style moments such as walking onto the court with a custom Gucci duffle bag.

Through 'The Original Sinner,' Gucci further explores the evolving dialogue between athleticism and individuality. It reflects a timeless yet contemporary spirit shaped by confidence, character, and originality.

To coincide with the campaign launch, a special outdoor advertising installation will be featured at the François-Mitterrand site of the National Library of France in Paris. Additionally, a special in-store appearance by Jannik Sinner is scheduled at the Gucci Montaigne store.