Japan's Adult Self-Learning Rate Remains at 46.3%. Opening 26 Years of Practical Knowledge to Society for the Power to Remain Chosen in the AI Era.

Business professionals, executives, and students can attend 26 years of practical knowledge live for free every week – "Your learning changes just by LINE registration."

Social issues to be solved:

Participation conditions:

Learning cost:

Scale of learning:

Japan's self-learning rate: Remains at 46.3%

LINE registration only: No form required, 0 yen

Completely free: Zero post-billing

All 6 schools x 60 lectures: Live 5 days a week

01 Release Overview

Guardian Co., Ltd. (Representative Director: Yuichi Aoyama, Location: Tokyo) officially launched the completely free online practical learning academy "SIX Academy ― WAHMS ―" to society on May 12, 2026.

Starting today, May 12 (Tuesday) at 20:30, the first lecture, "Marketing School," will commence. The theme is "What makes companies chosen without selling hard?" After adding the LINE official account "@393ixqsd" as a friend, you can participate in the Zoom live lecture for free by simply applying for your desired date.

The essence of WAHMS is neither a "side job school" nor an "information product." It is a "knowledge return device" that opens 26 years of practical knowledge, cultivated by protecting and nurturing small and medium-sized enterprises in Japan, to society as a whole with just a LINE registration.

Why now?

The rapid spread of generative AI is creating new "learning anxiety" among Japanese business persons.

In an era where differentiation is difficult just by having knowledge, what will be questioned from now on is the practical ability of humans: how to use AI, what to judge, and for whom to act.

On the other hand, according to Yano Research Institute, the domestic e-learning market reached approximately 380 billion yen in 2024, and the generative AI-related learning sector showed rapid growth, doubling year-on-year. However, the self-learning rate among Japanese adults remains at 46.3%, and entry barriers such as "several thousand to tens of thousands of yen per month" and distrust of "expensive information products" and "front-end scam schools" are keeping people who genuinely want to learn away from learning.

That is why it is necessary to provide practical learning in a way that everyone can learn, to stand on the side of utilizing AI and remaining chosen, rather than being replaced by AI.

Opening 26 years of practical knowledge to society completely free. The answer is WAHMS.

02 Background (Severity of Social Issues)

This issue is not just a theoretical estimate. It is a reality seen from 74,437 sites. Yuichi Aoyama has directly observed over 74,437 WEB strategies throughout his 26-year career in the IT/WEB industry. Joint seminars with Google and IBM nationwide mobilized over 2,500 executives, achieving 100% satisfaction three times in a row. What emerged from over 1,025 lectures and speeches was a consistent reality – a structural contradiction of "desire to learn, but no reliable entry point."

Data Indicators:

Company/Industry figures:

Conversion to overall Japanese society:

Self-learning rate: 46.3% (Persol Research Institute 2023) -> More than half of Japanese adults do not have opportunities for self-learning.

E-learning market size: 380 billion yen (Yano Research Institute 2024) -> Of which B2C is approximately 150 billion yen, with monthly paid models acting as entry barriers.

Consultations on information products: Tens of thousands annually (Consumer Affairs Agency) -> "Free schools" are viewed with suspicion, and honest providers also suffer.

LINE penetration rate: 95% (97 million people) -> If participation is possible only with LINE registration, the practical entry barrier becomes zero.

*Source: Persol Research Institute "APAC Employment Status and Growth Awareness Survey 2023," Yano Research Institute "E-learning Market Survey 2024," Consumer Affairs Agency "Consumer White Paper 2023," LINE Yahoo Corporation "LINE Official Account Monthly Report" (based on publicly announced data from each company)

This is not learner's laziness. There are three layers of structural responsibility.

[First Layer] Collapse of market trust: "High-priced back-ends disguised as free entry" are rampant in the industry, fostering distrust in genuinely educational platforms. "Monthly income of 7 figures" and "copy-paste automatic income" type LPs prevalent on social media taint even legitimate learning opportunities.

[Second Layer] Structure of entry barriers: Industry standard monthly fees of 3,000 to 20,000 yen effectively exclude students, young people, and those on parental leave with limited incomes. This is a problem of a capital-intensive industry where CAC (Customer Acquisition Cost) stands in the way before LTV (Lifetime Value).

[Third Layer] Absence of practical knowledge providers: MBA and qualification courses are strong in theory, but there was no free platform that consistently delivered "practical knowledge usable from tomorrow" every week. The practical knowledge gained from 74,437 sites and 1,025 lectures remained confined to academies, not reaching society. The "chain of distrust" is not limited to individuals who want to learn. The prevalence of "free school scams" and "front-end scam types" raises participation barriers even for those who are serious about learning. Originally, people who needed to learn gave up without being able to reach a reliable place.