Masa 21 Adopts AI Agent "Miseshiru" for Human Flow Analysis, Initiating Data Strategy through Comparison with Surrounding Facilities and Visualization of Environmental Changes
GROWTH VERSE Inc.'s human flow analysis AI Agent "Miseshiru" has been adopted by Masa 21, a complex shopping center operated by Kawabo Co., Ltd. This adoption marks the start of a data strategy to objectively understand Masa 21's current status by comparing visitor numbers, repeat rates, and customer demographics with surrounding large commercial facilities. It also aims to analyze the impact of external factors like store closures and new openings, and strengthen promotional measures and tenant support by analyzing the effectiveness of flyers and events.
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- 📰 Published: April 14, 2026 at 18:00
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GROWTH VERSE Inc. (Headquarters: Minato-ku, Tokyo; Representative Director Chairman & CTO Mitsunori Minamino, Representative Director President & CEO Tomohiro Watabe) announced that its human flow analysis AI Agent "Miseshiru" has been adopted by Masa 21, operated by Kawabo Co., Ltd. (Headquarters: Gifu City, Gifu Prefecture; Representative Director President Masaki Kawashima).
Background and Purpose of Introduction
"Masa 21" is a complex shopping center that integrates shopping, leisure, culture, and sports, with "Aeon Gifu Store" as its core tenant, located on the former site of Kawashima Spinning's Masaki factory. It is situated in a densely populated area of Gifu City, north of the Nagara River, and will celebrate its 38th anniversary in 2026.
Since its opening, Masa 21 has regarded regional contribution as a crucial operational policy, aiming to be a sustainable commercial facility as a regional exchange hub. It holds over 500 events annually, focusing on public interest, regional characteristics, and the demands of local residents, not just attracting customers.
Until now, Masa 21 has planned and verified sales promotion measures based on its long-standing experience and achievements. Furthermore, since the renewal in 2022, changes in the surrounding environment have created new possibilities and roles for the facility.
Moving forward, in addition to existing knowledge, Masa 21 aims to further improve the accuracy of sales promotion measures and facility operations by incorporating data-driven analysis. This time, a human flow analysis system has been introduced, and "Miseshiru" will be utilized primarily for the following three points:
Understanding the current status of the facility by comparing it with surrounding facilities
Objectively grasp the facility's situation by comparing visitor numbers, repeat rates, trade area, and customer demographics (gender, age group, estimated income bracket) with surrounding large commercial facilities.
Analyzing the impact of external factors
Quantify changes in customer flow due to the closure of nearby stores or new openings. Specifically, it will verify how much customer inflow occurred to the facility due to the closure of nearby department stores, categorized by attribute.
Verifying sales promotion measures and strengthening tenant support
Analyze whether implemented flyers and events resonated with the target region and customer demographics. By providing feedback on these analysis results to each tenant store, it aims to lead to more effective product development and sales promotion planning, thereby revitalizing the entire facility.
About Miseshiru
It is a human flow analysis AI Agent that utilizes smartphone big data for self-store, competitor, and trade area analysis. It performs data analysis by combining industry-leading location information of 30 million people, 480 million UB web browsing history, 180 million purchase receipt data, and census data.
Product URL: https://growth-verse.ai/miseshiru/
Company Profile
With the mission of "BUILDING AI to maximize Business Growth," GROWTH VERSE provides AI Agents to maximize corporate growth through data x AI. In the marketing domain, it develops and sells "AIMSTAR"; in the retail domain, "Miseshiru" and "Zero"; and in the voice domain, "Denwa Hoso Kyoku" services.
Company Name: GROWTH VERSE Inc.
Representative Directors: Chairman & CTO Mitsunori Minamino, President & CEO Tomohiro Watabe
Established: June 2021
Location: Atago Green Hills MORI Tower 38F, 2-5-1 Atago, Minato-ku, Tokyo 105-6238
Tel: 03-5956-3426
Fax: 03-5956-3427
https://growth-verse.ai
Background and Purpose of Introduction
"Masa 21" is a complex shopping center that integrates shopping, leisure, culture, and sports, with "Aeon Gifu Store" as its core tenant, located on the former site of Kawashima Spinning's Masaki factory. It is situated in a densely populated area of Gifu City, north of the Nagara River, and will celebrate its 38th anniversary in 2026.
Since its opening, Masa 21 has regarded regional contribution as a crucial operational policy, aiming to be a sustainable commercial facility as a regional exchange hub. It holds over 500 events annually, focusing on public interest, regional characteristics, and the demands of local residents, not just attracting customers.
Until now, Masa 21 has planned and verified sales promotion measures based on its long-standing experience and achievements. Furthermore, since the renewal in 2022, changes in the surrounding environment have created new possibilities and roles for the facility.
Moving forward, in addition to existing knowledge, Masa 21 aims to further improve the accuracy of sales promotion measures and facility operations by incorporating data-driven analysis. This time, a human flow analysis system has been introduced, and "Miseshiru" will be utilized primarily for the following three points:
Understanding the current status of the facility by comparing it with surrounding facilities
Objectively grasp the facility's situation by comparing visitor numbers, repeat rates, trade area, and customer demographics (gender, age group, estimated income bracket) with surrounding large commercial facilities.
Analyzing the impact of external factors
Quantify changes in customer flow due to the closure of nearby stores or new openings. Specifically, it will verify how much customer inflow occurred to the facility due to the closure of nearby department stores, categorized by attribute.
Verifying sales promotion measures and strengthening tenant support
Analyze whether implemented flyers and events resonated with the target region and customer demographics. By providing feedback on these analysis results to each tenant store, it aims to lead to more effective product development and sales promotion planning, thereby revitalizing the entire facility.
About Miseshiru
It is a human flow analysis AI Agent that utilizes smartphone big data for self-store, competitor, and trade area analysis. It performs data analysis by combining industry-leading location information of 30 million people, 480 million UB web browsing history, 180 million purchase receipt data, and census data.
Product URL: https://growth-verse.ai/miseshiru/
Company Profile
With the mission of "BUILDING AI to maximize Business Growth," GROWTH VERSE provides AI Agents to maximize corporate growth through data x AI. In the marketing domain, it develops and sells "AIMSTAR"; in the retail domain, "Miseshiru" and "Zero"; and in the voice domain, "Denwa Hoso Kyoku" services.
Company Name: GROWTH VERSE Inc.
Representative Directors: Chairman & CTO Mitsunori Minamino, President & CEO Tomohiro Watabe
Established: June 2021
Location: Atago Green Hills MORI Tower 38F, 2-5-1 Atago, Minato-ku, Tokyo 105-6238
Tel: 03-5956-3426
Fax: 03-5956-3427
https://growth-verse.ai
FAQ
What is the main purpose of Masa 21 adopting "Miseshiru"?
Masa 21 adopted "Miseshiru" to initiate a data strategy for objectively understanding its current status by comparing visitor data with surrounding facilities, analyzing the impact of external environmental changes, and strengthening promotional measures and tenant support.
What kind of data does "Miseshiru" utilize for its analysis?
"Miseshiru" utilizes smartphone big data, including location information of 30 million people, 480 million unique browser web browsing histories, 180 million purchase receipt data, and census data for its human flow analysis.