Ureru Net Advertising Inc. 的『Ureru D2C Tsukuru』已開始與後付費服務「atone」進行系統整合。
Ureru Net Advertising Inc. 集團股份有限公司(總部:福岡縣福岡市,代表取締役社長 CEO:植木原宗平,東證 Growth 市場:證券代碼 9235,以下簡稱 Ureru Net Advertising Inc. 集團)的連結子公司 Ureru Net Advertising Inc. 股份有限公司,很高興地宣布其主力 SaaS 產品『Ureru D2C Tsukuru』已開始與 Net Protections, Inc.(總部:東京都千代田區,代表取締役:柴田紳,以下簡稱 Net Protections)提供的後付費服務『atone』進行系統整合。
1.本次整合概要
透過本次整合,使用『Ureru D2C Tsukuru』的 D2C 事業者將能夠為沒有信用卡的使用者群,以及對信用卡支付有心理抗拒的使用者群,提供「後付費」這一新的支付方式。
此舉預期能降低購買時的流失因素之一「支付門檻」,進而有助於提升轉換率(CVR)及擴大銷售額。
2.『atone』的特點
『atone』是一項僅需手機號碼及電子郵件地址即可使用的後付費服務,其特點是無需信用卡即可輕鬆使用。
主要支付方式如下:
■ 即時後付
每次訂單獨立支付的簡單後付方式。
■ 次月後付
將一個月的使用總額在次月一次性支付的方式。這預期能提升使用者便利性並擴大購買機會。
3.與 Ureru Net Advertising Inc. 產品的協同效應
『Ureru D2C Tsukuru』是以本公司累積的『最強的銷售知識®』為基礎,以優化登陸頁為中心,支援 D2C 事業者擴大銷售的雲端服務。
至今已為眾多 D2C 企業的成果創出做出貢獻。
本次整合將 D2C 的銷售結構中的「廣告→LP→購買→支付」的「支付」領域擴大為優化對象,是朝向最大化 CVR 的重要功能強化。
4.未來發展
Ureru Net Advertising Inc. 集團正推動整合數位行銷支援、SaaS 產品及商業業務的「Ureru 生態系統」的建構。
未來,我們將持續透過「AI 行銷」、「直播電商」、「跨境電商」及「支付領域的擴展」等方式,不斷擴充有助於 D2C 事業者銷售最大化的功能。
常見問題
What is 'Ureru D2C Tsukuru'?
'Ureru D2C Tsukuru' is a flagship SaaS product developed by Ureru Net Advertising Inc. It is a cloud service designed to support sales expansion for D2C businesses, primarily through landing page optimization, based on the company's accumulated 'Strongest Ureru Know-how®'.
What is 'atone'?
'atone' is a post-payment service provided by Net Protections, Inc. It allows users to make purchases without a credit card, using only their mobile phone number and email address. It offers payment methods like 'Pay-as-you-go Post-Payment' and 'Next-Month Post-Payment'.
What is the main benefit of the integration between 'Ureru D2C Tsukuru' and 'atone'?
The integration allows D2C businesses using 'Ureru D2C Tsukuru' to offer post-payment as a payment option. This helps reduce the 'payment hurdle' for customers who don't have credit cards or are hesitant to use them, potentially increasing conversion rates and sales.
How does this integration enhance the 'Ureru D2C Tsukuru' service?
This integration expands the optimization scope of 'Ureru D2C Tsukuru' to include the 'payment' domain within the D2C sales process (Advertising → LP → Purchase → Payment). This is a significant functional enhancement aimed at maximizing conversion rates (CVR).
What is the future direction for Ureru Net Advertising Inc. Group?
Ureru Net Advertising Inc. Group is focused on building a 'Ureru Ecosystem' that integrates digital marketing support, SaaS products, and commerce business. They plan to continue enhancing their services through areas like 'AI Marketing,' 'Live Commerce,' 'Cross-border EC,' and 'Expansion of the Payment Domain' to maximize sales for D2C businesses.