Ureru Net Advertising Sha Group (9235) Signs Basic Agreement to Make Wright Co., Ltd. a Wholly Owned Subsidiary—Acquiring Profitable AI Developer with up to 250M Yen Revenue to Accelerate AI and AEO Businesses

Ureru Net Advertising Sha Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and CEO: Kohei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235; hereinafter "the Company") announced that its Board of Directors today resolved to enter into a basic agreement regarding the acquisition of shares (making it a subsidiary) of Wright Co., Ltd. (hereinafter "Wright"), which operates an AI service development and operation business as well as a digital content operation support business with positive operating profits and revenues of up to 250 million yen.

1. Purpose and Background of the Basic Agreement

Wright develops digital content operation support and verification/testing as its core businesses, and in recent years, has actively promoted AI service development and operation utilizing its extensive on-site experience.

The company leverages its years of know-how and practical expertise in content operations and quality control to drive the "Tacit Hub Initiative," which transforms experience, judgment, and business workflows accumulated within companies into assets that can be utilized by AI.

While much of the knowledge and know-how held by corporations exists as "tacit knowledge" buried within individuals and organizations, the spread of generative AI has rapidly increased the need to leverage this tacit knowledge as a corporate competitive advantage.

Meanwhile, Ureru Net Advertising Sha Group, while starting with its core D2C (e-commerce) support business, has recently been actively investing in new businesses looking toward the generative AI era, such as AI Engine Optimization (AEO), AI marketing, AI human resource development, and AI consulting.

By signing this basic agreement, Ureru Net Advertising Sha Group aims to acquire the AI service development capabilities, AI operation know-how, and corporate knowledge utilization technologies possessed by Wright to accelerate the group-wide AI strategy, establish competitive advantages in AI-related businesses, and expand its revenue base.

2. Overview of Wright's Business

Wright is a company that provides operation support, quality control, and AI service development in the digital services and online content sectors.

In the digital content operation support business, the company provides a wide range of services necessary for service operation, focusing on online games and digital service support, including event planning, campaign management, user support, KPI analysis, and operation improvement.

In the verification and testing business, Wright supports quality improvement for numerous digital services through quality management and testing tasks, possessing operational, verification, and improvement expertise accumulated over many years.

Furthermore, in recent years, the company has fully deployed its AI service development and operation business, leveraging this practical on-site knowledge to plan, develop, and operate its own AI services.

Wright advocates the "Tacit Hub Initiative" to support corporate productivity and organizational strength by accumulating, organizing, and utilizing internal knowledge through dialogue with AI, and is expanding into the growing AI solutions market.

3. Synergy with Ureru Net Advertising Sha Group and Initiatives for Wright's Business Growth

Through this basic agreement, Ureru Net Advertising Sha Group will leverage Wright's AI service development and operation capabilities to further strengthen the group's overall AI strategy.

In particular, by promoting collaboration between the AEO (AI Engine Optimization) business driven by Ureru Net and Wright's AI development and corporate knowledge utilization technologies, the companies will develop new marketing solutions suited for the generative AI era.

In recent years, corporate information dissemination methods have shifted from traditional search engine optimization to being correctly recognized and evaluated by generative AI such as ChatGPT. Under this environmental change, the demand for organizing and structuring corporate knowledge and know-how into forms that AI can easily understand is expanding rapidly.

Wright is promoting the "Tacit Hub Initiative" to convert accumulated knowledge and experience within enterprises into assets that can be utilized by AI. The Group aims to expand AI implementation support services and AEO support services for enterprises by combining this technical foundation with Ureru Net's marketing expertise, advertising performance, and customer base.

In addition, in cooperation with other consolidated subsidiaries, Ureru Net will build a comprehensive system to support corporate AI utilization by expanding services such as AI implementation consulting, AI human resource development, AI business improvement support, and AI knowledge base construction.

Furthermore, Wright possesses