Ureru Net Advertising Group (9235) to Launch OpenAI's Latest Ad Model 'ChatGPT OpenAI Ads' in Japan for the First Time in June!
Ureru Net Advertising Group will launch OpenAI's 'ChatGPT OpenAI Ads' in Japan starting in June 2026. By leveraging operational data from their US-based early-adopter program and their proprietary know-how, the company aims to secure a competitive edge in the rapidly growing AI-native advertising market.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 20:33
- 🔍 Collected: May 26, 2026 at 12:01
- 🤖 AI Analyzed: May 27, 2026 at 07:48 (19h 47m after Collected)
## Overview
Ureru Net Advertising Group Co., Ltd. (Tokyo Stock Exchange Growth: 9235) has announced the upcoming launch of 'ChatGPT OpenAI Ads,' the latest advertising model associated with OpenAI's 'ChatGPT' generative AI, marking the first such service in Japan starting in June 2026. This move represents a full-scale entry into the AI-native advertising market, which is projected to grow to approximately $25 billion by 2030.
## Background and Strategy
Through its US subsidiary, 'Ureru Global EC Inc.,' the company succeeded in starting early operations in the US market concurrent with the official launch on May 5, 2026, allowing them to accumulate cutting-edge operational data. Leveraging this 'time advantage,' the company will provide the most advanced ad solutions to its clients in Japan.
## Unique Competitive Advantages
Unlike traditional keyword search, 'ChatGPT OpenAI Ads' employs 'Context Hints,' allowing the LLM to process the 'context' of a user's conversation. The company will apply its long-accumulated 'Strongest Selling Know-How®' to this new model, ensuring that scenarios grounded in deep customer insights are fed to the AI to maximize cost-effectiveness (ROAS).
## Future Outlook
This initiative directly addresses the major paradigm shift from keyword search to AI conversational advertising. While the impact on consolidated earnings for the current period is expected to be minor, the company positions this as a strategic initiative essential for long-term value creation.
Ureru Net Advertising Group Co., Ltd. (Tokyo Stock Exchange Growth: 9235) has announced the upcoming launch of 'ChatGPT OpenAI Ads,' the latest advertising model associated with OpenAI's 'ChatGPT' generative AI, marking the first such service in Japan starting in June 2026. This move represents a full-scale entry into the AI-native advertising market, which is projected to grow to approximately $25 billion by 2030.
## Background and Strategy
Through its US subsidiary, 'Ureru Global EC Inc.,' the company succeeded in starting early operations in the US market concurrent with the official launch on May 5, 2026, allowing them to accumulate cutting-edge operational data. Leveraging this 'time advantage,' the company will provide the most advanced ad solutions to its clients in Japan.
## Unique Competitive Advantages
Unlike traditional keyword search, 'ChatGPT OpenAI Ads' employs 'Context Hints,' allowing the LLM to process the 'context' of a user's conversation. The company will apply its long-accumulated 'Strongest Selling Know-How®' to this new model, ensuring that scenarios grounded in deep customer insights are fed to the AI to maximize cost-effectiveness (ROAS).
## Future Outlook
This initiative directly addresses the major paradigm shift from keyword search to AI conversational advertising. While the impact on consolidated earnings for the current period is expected to be minor, the company positions this as a strategic initiative essential for long-term value creation.
FAQ
When is the launch of ChatGPT OpenAI Ads?
The service will launch in June 2026.
What differentiates your service?
The key differentiator is our early operational data from the US market combined with our proprietary conversion-focused know-how.
Can AI ads improve ROI?
Yes, we aim to increase ROAS by integrating AI context matching with our proven scenario design expertise.