Ureru Net Advertising Group Subsidiary SOBA Project Launches Third Release of Shu Yamamoto NFT Cat Art “Neko Kaido Sanju-San Tsugi”

Ureru Net Advertising Group Inc. announced that its consolidated subsidiary SOBA Project Inc. has begun offering the third release of the NFT art collection Shu Yamamoto NFT Cat Art “Neko Kaido Sanju-San Tsugi.” The latest release adds 15 new works, following the first and second releases, as part of a cat-themed homage to Utagawa Hiroshige’s ukiyo-e masterpiece “The Fifty-three Stations of the Tokaido.” Sales of works from the first and second releases will also continue alongside the third release. With this launch, the full collection of 35 works is now complete, presenting the familiar Tokaido series through a distinctive, humorous, and warm artistic worldview. The website also offers paid services that allow purchasers to create their own mugs using purchased NFTs or buy framed reproduction prints. This enables NFT art to be used not only as a digital asset or collectible artwork, but also as practical everyday goods. Even users unfamiliar with crypto assets or NFTs can purchase artworks by credit card. Each work also includes explanatory content, making the site enjoyable as an art-content platform. SOBA Project aims to make NFT transactions more accessible through “SOBA NFT Plat,” encouraging companies across diverse industries to enter the NFT market, increasing awareness among general consumers, and helping revitalize the market. Buyers can purchase NFTs by credit card or convenience store payment without owning a wallet, while sellers can offer NFTs without building their own crypto-asset platform. The service supports NFT transactions in Japan and globally. For businesses considering NFT sales, SOBA Project says services similar to Shu Yamamoto NFT Cat Art “Neko Kaido Sanju-San Tsugi,” including credit card payment support, can be built relatively easily by adopting “SOBA NFT Plat.” The company is accepting consultations from prospective sellers. Ureru Net Advertising Group positions its digital asset and Web3 business as a core next-generation field and is actively developing businesses based on digital assets, including crypto assets, and blockchain technology. The company stated that the impact of this matter on consolidated earnings is currently expected to be minor, and that it will promptly disclose any matters requiring announcement should they arise.