Ureru Net Ad Company Group (9235) Launches AI System Maintenance Service "SOBA AI Ops" - A new model of maintenance and operation to re-monetize underperforming systems using AI
SOBA Project, a subsidiary of Ureru Net Ad Company Group, has launched "SOBA AI Ops." This service applies AI to existing system maintenance processes, maximizing results and enabling additional development without increasing costs.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 00:34
- 🔍 Collected: April 23, 2026 at 16:02
- 🤖 AI Analyzed: April 23, 2026 at 16:45 (43 min after Collected)
SOBA Project Inc. (Headquarters: Kyoto City, Kyoto; President: Tomoya Fukumoto, hereafter "SOBA Project"), a consolidated subsidiary of Ureru Net Ad Company Group Inc. (Headquarters: Fukuoka City, Fukuoka; Representative Director & CEO: Shuhei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235, hereafter "Ureru Net Ad Company Group"), announces the launch of a new service, "SOBA AI Ops." This service integrates AI into existing system maintenance and operation processes to maximize results and generate additional development at the same cost.
[The Massive Challenge of "Underperforming Systems" Dormant in Japanese Companies]
Many domestic companies continue to pay ongoing maintenance fees for core and business systems built in the past. However, in reality, most maintenance contracts are limited to troubleshooting and bare minimum upkeep, leading to a chronic situation where "new features and improvements do not progress" and "ROI is not visualized."
Despite inherently being critical corporate assets, these so-called "frozen systems (underperforming systems)" are left in a state where their value is not fully extracted.
The maintenance and operation phase should fundamentally not be just a cost, but an investment period to regrow the value of system assets. Yet, the current reality is that their potential remains unutilized in many companies.
[The Concept of "Maintenance & Operation" Changes with the AI Development Revolution]
Since 2025, with the evolution of AI-driven software development, commonly known as "Vibe coding," development and modification tasks that previously required expert engineers several weeks can now be executed within hours to days.
Due to this technological innovation, the needs of companies regarding maintenance and operations are shifting drastically. The demand to "achieve more improvements at the same cost" and "shift maintenance from 'defense' to 'offense'" is expanding rapidly.
[Overview of "SOBA AI Ops"]
"SOBA AI Ops" is a service that applies AI to existing system maintenance and operation processes, drastically improving maintenance outcomes at the same cost. It is built upon the technical capabilities and know-how of the "AI-Driven Development Team" established by SOBA Project in December 2025.
Specifically, it is provided through the following process:
■ Step 1: Current Status Diagnosis and AI Plan Formulation
We diagnose the customer's existing system maintenance structure, cost structure, and issues, visualizing the room for improvement via AI. We agree on performance indicators (KPIs) in advance and clarify targets for ROI improvement.
■ Step 2: AI Execution and Transition
SOBA Project's AI-Driven Development Team executes the AI integration of the maintenance and operations process. Utilizing the latest AI technologies such as autonomous coding agents, we streamline processes that were traditionally done manually, such as troubleshooting, code modification, testing, and document updating.
■ Step 3: Two Selectable Operational Models
After AI integration is complete, customers can choose from the following two models according to their needs:
- Continuous Operation Model: SOBA Project continuously handles operations at the same cost as before, executing maintenance based on previously agreed performance standards. Leveraging the resource capacity generated by AI, we actively implement feature improvements and new additions that could not be accommodated within the cost previously.
- Insourcing Support Model: We hand over the AI-driven maintenance structure to the customer's internal team. We provide knowledge transfer and training so that software insourcing in the AI era can be achieved with minimal internal resources.
[The "Three Strengths" Unique to SOBA Project]
Technology Foundation from Industry-Academia-Government: A track record of over 20 years in system development and operations based on the SOBA framework, born from joint research among five universities (centered on Kyoto University) and two companies.
Practical Experience of the AI-Driven Development Team: Accumulated experience from executing AI-driven development in in-house services and client projects since its launch in December 2025.
Group Synergies: Broad service deployment across various industries through Ureru Net Ad Company Group's customer base in marketing support, AI marketing, and the D2C space.
[Future Outlook: "AI Modernization of Maintenance" is the Largest Uncharted Territory in Corporate DX]
The maintenance and operations sector is one of the largest untapped markets in corporate DX, with significant room for structural transformation through AI utilization. "SOBA AI Ops" accelerates market development through a clear value proposition of "maximizing results with unchanged costs," and is expected to grow as a new pillar of revenue for SOBA Project.
The impact on the consolidated financial results for the current fiscal year is minor, but in the medium to long term, it will contribute to the performance of Ureru Net Ad Company Group.
[The Massive Challenge of "Underperforming Systems" Dormant in Japanese Companies]
Many domestic companies continue to pay ongoing maintenance fees for core and business systems built in the past. However, in reality, most maintenance contracts are limited to troubleshooting and bare minimum upkeep, leading to a chronic situation where "new features and improvements do not progress" and "ROI is not visualized."
Despite inherently being critical corporate assets, these so-called "frozen systems (underperforming systems)" are left in a state where their value is not fully extracted.
The maintenance and operation phase should fundamentally not be just a cost, but an investment period to regrow the value of system assets. Yet, the current reality is that their potential remains unutilized in many companies.
[The Concept of "Maintenance & Operation" Changes with the AI Development Revolution]
Since 2025, with the evolution of AI-driven software development, commonly known as "Vibe coding," development and modification tasks that previously required expert engineers several weeks can now be executed within hours to days.
Due to this technological innovation, the needs of companies regarding maintenance and operations are shifting drastically. The demand to "achieve more improvements at the same cost" and "shift maintenance from 'defense' to 'offense'" is expanding rapidly.
[Overview of "SOBA AI Ops"]
"SOBA AI Ops" is a service that applies AI to existing system maintenance and operation processes, drastically improving maintenance outcomes at the same cost. It is built upon the technical capabilities and know-how of the "AI-Driven Development Team" established by SOBA Project in December 2025.
Specifically, it is provided through the following process:
■ Step 1: Current Status Diagnosis and AI Plan Formulation
We diagnose the customer's existing system maintenance structure, cost structure, and issues, visualizing the room for improvement via AI. We agree on performance indicators (KPIs) in advance and clarify targets for ROI improvement.
■ Step 2: AI Execution and Transition
SOBA Project's AI-Driven Development Team executes the AI integration of the maintenance and operations process. Utilizing the latest AI technologies such as autonomous coding agents, we streamline processes that were traditionally done manually, such as troubleshooting, code modification, testing, and document updating.
■ Step 3: Two Selectable Operational Models
After AI integration is complete, customers can choose from the following two models according to their needs:
- Continuous Operation Model: SOBA Project continuously handles operations at the same cost as before, executing maintenance based on previously agreed performance standards. Leveraging the resource capacity generated by AI, we actively implement feature improvements and new additions that could not be accommodated within the cost previously.
- Insourcing Support Model: We hand over the AI-driven maintenance structure to the customer's internal team. We provide knowledge transfer and training so that software insourcing in the AI era can be achieved with minimal internal resources.
[The "Three Strengths" Unique to SOBA Project]
Technology Foundation from Industry-Academia-Government: A track record of over 20 years in system development and operations based on the SOBA framework, born from joint research among five universities (centered on Kyoto University) and two companies.
Practical Experience of the AI-Driven Development Team: Accumulated experience from executing AI-driven development in in-house services and client projects since its launch in December 2025.
Group Synergies: Broad service deployment across various industries through Ureru Net Ad Company Group's customer base in marketing support, AI marketing, and the D2C space.
[Future Outlook: "AI Modernization of Maintenance" is the Largest Uncharted Territory in Corporate DX]
The maintenance and operations sector is one of the largest untapped markets in corporate DX, with significant room for structural transformation through AI utilization. "SOBA AI Ops" accelerates market development through a clear value proposition of "maximizing results with unchanged costs," and is expected to grow as a new pillar of revenue for SOBA Project.
The impact on the consolidated financial results for the current fiscal year is minor, but in the medium to long term, it will contribute to the performance of Ureru Net Ad Company Group.