Ureru Net Advertising Group (9235) Announces Launch of Pop-up Event and Offline Event Support Service ~ Integrating Real Experiences and Data Utilization to Maximize Customer LTV ~

Ureru Net Advertising Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and CEO: Sohei Uekihara; Tokyo Stock Exchange Growth Market: Securities Code 9235; hereinafter "the Company"), a consolidated subsidiary of Ureru Net Advertising Group Co., Ltd., is pleased to announce the launch of its new "Pop-up and Offline Event Support Service" for D2C brands.

1. Background to the Launch of This Service

In recent years, in the D2C market, it has become increasingly difficult to acquire customers and maximize LTV through online measures alone, due to factors such as rising CPA (Cost Per Acquisition) for digital advertising and the impact of cookie regulations.

In this environment, designing customer experiences that integrate online and offline (OMO) is becoming increasingly important, and we recognize that enhancing brand experiences through real-world touchpoints is a crucial element for future growth.

Considering these market conditions, the Company has launched this service with the aim of creating higher-value customer experiences and revenue opportunities by utilizing digitally accumulated data at real-world touchpoints.

2. Service Overview

This service supports the maximization of customer experience and revenue generation through the planning, design, and operation of pop-up and offline events.

Specifically, by utilizing accumulated purchase history and customer data from online channels, we provide personalized customer service experiences in real spaces, thereby aiming to enhance brand value and maximize customer LTV.

Furthermore, this service is designed not merely as a sales opportunity, but as a venue to strengthen connections with the brand, providing integrated support for expanding awareness, acquiring new customers, and promoting repeat purchases.

3. Service Offerings

This service provides comprehensive support from store planning to operation to maximize the success rate of pop-up events.

First, based on market area analysis and target attribute analysis, we design optimal store locations and store strategies. This aims to maximize visitor potential.

Next, we implement VMD (Visual Merchandising) that visualizes brand identity and interior design, creating spatial designs that lead to increased来店率 (store visit rate) and purchasing rate.

In addition, by planning and executing promotional measures linked to event-limited campaigns and social media, we achieve maximum customer attraction linked with online efforts.

Moreover, we provide consistent support for building "selling" customer service flows, staff training, and establishing on-site operations, aiming to maximize sales capabilities at the actual site.

In addition to these measures, by utilizing the "Strongest Selling Know-how®" (knowledge based on over 2,600 A/B tests) that the Company has accumulated to date, we will continue to support highly reproducible revenue generation that integrates online and offline.