[Important] Ureru Net Advertising Inc. Group (Stock Code 9235) Announces Partnership with Post-Payment Service 'atone' for 'Ureru D2C Tsukuru' - Enhancing D2C Sales Maximization Infrastructure by Expanding into the Payment Domain -

Ureru Net Advertising Inc., a consolidated subsidiary of Ureru Net Advertising Inc. Group Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture, CEO: Sohei Uekihara, Tokyo Stock Exchange Growth Market: Stock Code 9235, hereinafter referred to as Ureru Net Advertising Inc. Group), is pleased to announce that it has commenced system integration with the post-payment service 'atone' provided by Net Protections, Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Shin Shibata, hereinafter referred to as Net Protections) for its flagship SaaS product, 'Ureru D2C Tsukuru'.

1. Overview of this Integration This integration will enable D2C businesses using 'Ureru D2C Tsukuru' to offer 'post-payment' as a new payment method to users who do not possess credit cards or who have psychological resistance to credit card payments. This is expected to reduce the 'payment hurdle,' one of the factors causing cart abandonment, thereby contributing to an improvement in conversion rates (CVR) and sales expansion.

2. Features of 'atone' 'atone' is a post-payment service that can be used with just a mobile phone number and email address, and its key feature is its ease of use without requiring a credit card.

The main payment methods are as follows: ■ Pay-as-you-go Post-Payment A simple post-payment method where payment is made for each order. ■ Next-Month Post-Payment A method where the total usage amount for one month is paid collectively in the following month. This is expected to improve user convenience and expand purchasing opportunities.

3. Synergy with Ureru Net Advertising Inc. Products 'Ureru D2C Tsukuru' is a cloud service that supports sales expansion for D2C businesses, primarily through landing page optimization, based on the 'Strongest Ureru Know-how®' accumulated by our company.

It has contributed to results for many D2C companies to date.

This integration expands the scope of optimization to the 'payment' domain within the D2C sales structure of 'Advertising → LP → Purchase → Payment', representing a significant functional enhancement towards maximizing CVR.

4. Future Development Ureru Net Advertising Inc. Group is promoting the creation of a 'Ureru Ecosystem' that integrates digital marketing support, SaaS products, and commerce business.

We will continue to enhance functions that contribute to maximizing sales for D2C businesses through 'AI Marketing,' 'Live Commerce,' 'Cross-border EC,' and 'Expansion of the Payment Domain' in the future.