Ureru Net Advertising Company Group (9235) Launches Sales Support Function 'Mieruka SFA' - Realizing Centralized Management and Visualization of Sales Activities through Automatic Integration of Negotiation Data
SOBA Project, a subsidiary of Ureru Net Advertising Company Group, released 'Mieruka SFA', an optional feature for its online meeting platform. It automates data entry directly into the SFA without API configurations.
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- 📰 Published: March 31, 2026 at 20:05
- 🔍 Collected: April 1, 2026 at 13:39 (17h 34m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 09:47 (476h 8m after Collected)
SOBA Project Co., Ltd., a consolidated subsidiary of Ureru Net Advertising Company Group (Headquarters: Fukuoka City, Fukuoka Prefecture, President and CEO: Shuhei Uekihara, TSE Growth Market: Securities Code 9235, hereinafter Ureru Net Advertising Company Group), has started offering the sales support function "Mieruka SFA" as an optional feature for the online business negotiation platform "Mieruka Cloud".
Mieruka SFA is an optional feature that companies using Mieruka Cloud can additionally implement, and it centrally manages and visualizes sales activity data such as customer information, business negotiation progress, and daily reports. Since the data of online business negotiations conducted on Mieruka Cloud is automatically reflected on the SFA side as it is, existing Mieruka Cloud users can use it without performing additional integration settings.
[Automatic linkage of business negotiation data as an optional feature of Mieruka Cloud]
The biggest feature of Mieruka SFA is that because it is provided as an optional feature of Mieruka Cloud, online business negotiation data is automatically reflected in the SFA without any additional settings.
Previously, after conducting an online business negotiation, the sales representative had to manually input the negotiation details and customer information into the CRM/SFA. With Mieruka SFA, because it operates on the same infrastructure as Mieruka Cloud, data such as negotiation history, participant information, and negotiation time is automatically imported, realizing both a significant reduction in input labor and an improvement in data accuracy at the same time.
Through this integrated design, it becomes possible to operate a series of sales processes from business negotiations to customer management consistently without fragmentation.
[Centralized management and visualization of sales activities]
Mieruka SFA provides functions to centrally manage and visualize the following sales activity data:
- Customer information management: Centralized management of company information, contact person information, and contact history.
- Negotiation progress management: Visualization of status, order probability, and expected sales for each project.
- Daily report management: Visualization of activities by creating, sharing, and accumulating daily sales reports.
- Dashboard: Grasping the entire team's sales pipeline in real-time.
With these functions, sales managers can immediately grasp the activity status and negotiation progress of the entire team, and an environment is arranged where sales representatives can concentrate on negotiation activities while reducing the daily input load.
[A unique strength of integrated operation unique to optional features]
Because general SFA products are provided by vendors different from web conferencing tools, linking negotiation data often requires external integration settings and API development.
On the other hand, because Mieruka SFA is built on the same infrastructure as an optional feature of Mieruka Cloud, it does not require additional integration development, and the automatic linkage of negotiation data functions immediately after adding the option.
We believe that the ability to complete everything from conducting online negotiations to customer management, negotiation management, and daily report creation on a single platform is a unique competitive advantage of Mieruka SFA. In addition, it is positioned as an upsell product for companies with existing Mieruka Cloud contracts, and we believe it will contribute to improving the average revenue per customer.
[Future developments]
SOBA Project
Mieruka SFA is an optional feature that companies using Mieruka Cloud can additionally implement, and it centrally manages and visualizes sales activity data such as customer information, business negotiation progress, and daily reports. Since the data of online business negotiations conducted on Mieruka Cloud is automatically reflected on the SFA side as it is, existing Mieruka Cloud users can use it without performing additional integration settings.
[Automatic linkage of business negotiation data as an optional feature of Mieruka Cloud]
The biggest feature of Mieruka SFA is that because it is provided as an optional feature of Mieruka Cloud, online business negotiation data is automatically reflected in the SFA without any additional settings.
Previously, after conducting an online business negotiation, the sales representative had to manually input the negotiation details and customer information into the CRM/SFA. With Mieruka SFA, because it operates on the same infrastructure as Mieruka Cloud, data such as negotiation history, participant information, and negotiation time is automatically imported, realizing both a significant reduction in input labor and an improvement in data accuracy at the same time.
Through this integrated design, it becomes possible to operate a series of sales processes from business negotiations to customer management consistently without fragmentation.
[Centralized management and visualization of sales activities]
Mieruka SFA provides functions to centrally manage and visualize the following sales activity data:
- Customer information management: Centralized management of company information, contact person information, and contact history.
- Negotiation progress management: Visualization of status, order probability, and expected sales for each project.
- Daily report management: Visualization of activities by creating, sharing, and accumulating daily sales reports.
- Dashboard: Grasping the entire team's sales pipeline in real-time.
With these functions, sales managers can immediately grasp the activity status and negotiation progress of the entire team, and an environment is arranged where sales representatives can concentrate on negotiation activities while reducing the daily input load.
[A unique strength of integrated operation unique to optional features]
Because general SFA products are provided by vendors different from web conferencing tools, linking negotiation data often requires external integration settings and API development.
On the other hand, because Mieruka SFA is built on the same infrastructure as an optional feature of Mieruka Cloud, it does not require additional integration development, and the automatic linkage of negotiation data functions immediately after adding the option.
We believe that the ability to complete everything from conducting online negotiations to customer management, negotiation management, and daily report creation on a single platform is a unique competitive advantage of Mieruka SFA. In addition, it is positioned as an upsell product for companies with existing Mieruka Cloud contracts, and we believe it will contribute to improving the average revenue per customer.
[Future developments]
SOBA Project