Ureru Net Ad Group (Securities Code 9235) Announces System Integration Between 'Ureru D2C Tsukuru' and BNPL Service 'atone' - Expanding into the Payment Domain to Strengthen D2C Sales Maximization Infrastructure
Ureru Net Ad Co., Ltd. integrated its core SaaS 'Ureru D2C Tsukuru' with Net Protections' BNPL service 'atone' to lower payment hurdles and maximize CVR for D2C businesses.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:34
- 🔍 Collected: March 30, 2026 at 22:56 (2h 21m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 07:36 (584h 40m after Collected)
Ureru Net Ad Co., Ltd., a consolidated subsidiary of Ureru Net Ad Group Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director and CEO: Shuhei Uekihara, TSE Growth Market: Securities Code 9235, hereafter Ureru Net Ad Group), is pleased to announce that its core SaaS product 'Ureru D2C Tsukuru' has commenced system integration with the Buy Now, Pay Later (BNPL) service 'atone', provided by Net Protections, Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Shin Shibata, hereafter Net Protections).
## 1. Overview of the Integration
Through this integration, D2C businesses using 'Ureru D2C Tsukuru' will be able to offer a new payment method, 'Buy Now, Pay Later', to user segments who do not own credit cards or who have psychological resistance to credit card payments.
As a result, this is expected to lower the 'payment hurdle', which is one of the causes of drop-offs during purchase, thereby contributing to the improvement of the Conversion Rate (CVR) and sales expansion.
## 2. Features of 'atone'
'atone' is a BNPL service that can be used with just a mobile phone number and an email address, characterized by its simple usability without the need for a credit card.
The main payment methods are as follows:
- Pay-per-order BNPL: A simple BNPL method where payment is made for each order.
- Next-month consolidated BNPL: A method where the usage amount for one month is paid collectively in the following month. This is expected to improve user convenience and expand purchasing opportunities.
## 3. Synergy with Ureru Net Ad Products
'Ureru D2C Tsukuru' is a cloud service that supports the sales expansion of D2C businesses, centering on Landing Page optimization, based on the 'Strongest Selling Know-how®' accumulated by our company.
It has contributed to generating results for many D2C companies so far.
This integration extends the optimization target into the 'Payment' domain within the D2C sales structure of 'Ad -> LP -> Purchase -> Payment', marking an important functional enhancement toward maximizing CVR.
## 4. Future Outlook
Ureru Net Ad Group is promoting the construction of a 'Selling Ecosystem' that integrates digital marketing support, SaaS products, and commerce businesses.
Moving forward, we will continue to expand functions that contribute to maximizing the sales of D2C businesses through 'AI Marketing', 'Live Commerce', 'Cross-border E-commerce', and the 'Expansion of the Payment Domain'.
## 1. Overview of the Integration
Through this integration, D2C businesses using 'Ureru D2C Tsukuru' will be able to offer a new payment method, 'Buy Now, Pay Later', to user segments who do not own credit cards or who have psychological resistance to credit card payments.
As a result, this is expected to lower the 'payment hurdle', which is one of the causes of drop-offs during purchase, thereby contributing to the improvement of the Conversion Rate (CVR) and sales expansion.
## 2. Features of 'atone'
'atone' is a BNPL service that can be used with just a mobile phone number and an email address, characterized by its simple usability without the need for a credit card.
The main payment methods are as follows:
- Pay-per-order BNPL: A simple BNPL method where payment is made for each order.
- Next-month consolidated BNPL: A method where the usage amount for one month is paid collectively in the following month. This is expected to improve user convenience and expand purchasing opportunities.
## 3. Synergy with Ureru Net Ad Products
'Ureru D2C Tsukuru' is a cloud service that supports the sales expansion of D2C businesses, centering on Landing Page optimization, based on the 'Strongest Selling Know-how®' accumulated by our company.
It has contributed to generating results for many D2C companies so far.
This integration extends the optimization target into the 'Payment' domain within the D2C sales structure of 'Ad -> LP -> Purchase -> Payment', marking an important functional enhancement toward maximizing CVR.
## 4. Future Outlook
Ureru Net Ad Group is promoting the construction of a 'Selling Ecosystem' that integrates digital marketing support, SaaS products, and commerce businesses.
Moving forward, we will continue to expand functions that contribute to maximizing the sales of D2C businesses through 'AI Marketing', 'Live Commerce', 'Cross-border E-commerce', and the 'Expansion of the Payment Domain'.